Nudge

Latest Episodes:

#14: How to stop getting distracted Oct 22, 2019

Show notes

Ever find yourself at work, desperate to finish an important project, but seemingly getting nowhere? My guest, Nir Eyal used to experience that a lot. Then he started to look at the science behind distraction and what you can do to stop it. In this episode, Nir explains how to stop getting distracted, why open plan offices don’t work and how Slack created a distraction free workplace.

Link to Nir's book Indistractable: https://amzn.to/2W13eWN

#13: What makes products like Instagram so addictive? Oct 07, 2019

Show notes

What’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? What differentiates them from thousands of similar products? In this episode I chat to best-selling author Nir Eyal about the science behind habit forming products.

Link to Nir's book Hooked: https://amzn.to/2OrXjbe

#12: The science behind influencer marketing Sep 23, 2019

Show notes

Influencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing.

Messengers book: https://amzn.to/2maUW0z

Buzzsumo blog: https://bit.ly/2m7ItdQ

#11: What makes someone more convincing than others? Sep 11, 2019

Show notes

Some people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more convincing is something my guest has spent years studying. In this episode, I chat to Joseph Marks who explains why taller people get elected more, how attractive people receive higher pay and why expensive cars don't get honked at.

Link to Joseph's book Messengers: https://amzn.to/2maUW0z

#10: Time to stop targeting “millennials” Aug 28, 2019

Show notes

Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’.

Link to Richard’s book: https://amzn.to/2ZtvLcB

#9: How to nudge people into voting, buying and recycling Aug 13, 2019

Show notes

“How do you plan to get to the polling booth?”. This phrase can swing voter turnout by 9% and ultimately change the outcome of an election. To figure out why I chatted to bestselling author Steve Martin about the powerful consistency principle.

Link to Steve’s book Small Big https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258

#8: The power of scarcity and why less is more Jul 29, 2019

Show notes

You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar.

Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X

#7: How the UK government nudges British people Jul 09, 2019

Show notes

The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success they’ve had and what the private sector could learn.

#6: The psychology behind effective pricing Jun 22, 2019

Show notes

Did you know that removing a $ sign from a menu increases the amount consumers buy? In this episode I chat to Sybil Yang who explains the psychology behind pricing, how to organise the most effective menus and why charm pricing shouldn’t be ignored.

#5: The science behind distinctive advertising Jun 02, 2019

Show notes

There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so many brands fail to capture our attention.

Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X

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