Nudge

Latest Episodes:

#73: Why we can’t stop following the herd Jan 18, 2022

Show notes

In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osborne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash.

Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults

Poles Apart book: https://www.amazon.co.uk/Poles-Apart-Ali-Goldsworthy/dp/1847942954

#72: 6 memorable marketing lessons from 2021 Jan 03, 2022

Show notes

480 minutes of Nudge Podcast were published last year, but what were the best bits? In this special end-of-year episode, I’ve summed up the six best bits of advice I heard. Hear from April Dunford, Rory Sutherland, Louis Grenier, Bri Williams, and Adam Ferrier. You'll learn marketing tips you won’t forget.

Join me on Wisdom, 5 pm GMT, Jan 4th https://joinwisdom.audio/phill

#71: Small nudges having a big impact on climate change Dec 20, 2021

Show notes

The effects of climate change are already having devastating effects on the planet. Policymakers, organizations, and communities are working to solve the problem - but time isn’t on our side. So, can nudges help? Will small behavior changes have a big enough impact. I’m joined by Lis Costa, Senior Director at the Behavioural Insights Team to find out. Follow Lis on Twitter: https://twitter.com/Lis_Costa_ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list Sign up to Wren and offset your carbon emissions: https://bit.ly/3AUWy0o

#70: The Pratfall Effect | DON'T listen to this show Dec 06, 2021

Show notes

Don’t listen to this show. That’s what I told 10,000 people. But people didn’t follow the suggestion. In this show, you’ll learn about the Pratfall Effect and why people embrace flaws. I talk about what happened when I sent 500 people an ‘accidental’ picture of a cute dog, the weird strategy that helped Australia win their first Winter Olympic gold, and why I told people that my podcast was crap.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

#69: Reciprocity | How one nudge saved 246,184 lives Nov 22, 2021

Show notes

We love to return favors. Get a mint with the bill at a restaurant and tips go up by 4x. But does this well-known bias help with real marketing growth? In this show, I share how I convinced 140 people to give Nudge a 5-star review. How reciprocity optimized my £100 LinkedIn ad. And why someone left Nudge a one-star review. Sign up to the mailing list and get all the resources: https://astounding-thinker-8472.ck.page/4f1f9bdce9 The Science of Marketing Course: https://scienceofmarketing.teachable.com

#68: The Peak-End Rule | And the supermarket that destroyed communism Nov 08, 2021

Show notes

Did you know longer trips to the dentist can be more enjoyable? The peak-end rule has a weird effect on how we remember negative experiences. In this episode, I’ll explain how this bias increased repeat colonoscopy patients, encouraged a record number of people to sign up for my course, and how a trip to the supermarket ended the cold war.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

#67: Growing this podcast with nudge experiments | Social proof Oct 26, 2021

Show notes

There are two words that strike fear into the hearts of behavioral scientists. Replication crisis. Today, many famous nudges can’t be replicated. In many cases, they were one-offs. So, rather than share studies, I wanted to run my own. Over the next four episodes, I’ll attempt to grow this show by experimenting with nudges. Listen to this episode on social proof and learn why dozens unsubscribed to my mailing list, what happened when 300,000 people saw my ad, and why everyone, from theatre lovers to Issac Newton falls for social proof.

The Science of Marketing Course: https://scienceofmarketing.teachable.com

#66: The dark nudges behind digital manipulation Oct 11, 2021

Show notes

60% of us think spending +3 hours a day on the web is unhealthy. Yet the UK average time spent online is +4.5 hours. We’re hooked to our devices and suffering. The mere presence of a smartphone can reduce performance in memory tasks by 11%. In today’s show, I’m joined by Elisabeth Costa, senior director at the Behavioral Insights Team, who talks through how nudges are used to manipulate us online.

Read Lis’s and David Halpern’s paper: https://bit.ly/3zKJv0Z

Follow Lis on Twitter: https://twitter.com/Lis_Costa_

The Science of Marketing Course: https://scienceofmarketing.teachable.com

#65: Failures (and wins) from using nudges in marketing Sep 27, 2021

Show notes

It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job.

Melina’s book: https://amzn.to/3iP5ITE

Get a free chapter: https://thebrainybusiness.com/nudge

Melina’s podcast: https://thebrainybusiness.com/podcast/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

#64: Welcome to the Rory Sutherland Nudge Clinic Sep 13, 2021

Show notes

In today’s special episode you’re invited to enter a brand new clinic. Instead of a waiting room, there’s a bar with live jazz. Instead of a doctor, there’s a marketer in a tweed jacket. Today, we’re entering the Rory Sutherland Nudge Clinic, the place people go for counter-intuitive ideas. Listen to learn the smartest way to run a cafe, how to stop people drink driving, and how to persuade your parents.

Rory’s book Alchemy: https://amzn.to/3chAK3u

The Science of Marketing Course: https://scienceofmarketing.teachable.com

Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

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