Nudge

Latest Episodes:

Dan Pink: “No regrets? That’s bullsh*t” Sep 12, 2022

Show notes

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb

Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP

I studied persuasion for 100 hours. Here’s what I learnt. Sep 05, 2022

Show notes

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO

Vanessa’s book: https://www.vanessabohns.com/

Follow Vanessa on Twitter: https://twitter.com/profbohns

Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0

How To Make Someone Say Yes Aug 29, 2022

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I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Zoe’s book: https://bit.ly/3ajysn6

Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU

Dan Pink eventually says yes: https://imgur.com/a/X24SGBu

Zoe’s website: https://www.zoechance.com/

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Follow me on Twitter: https://twitter.com/p_agnew

Connect with me on LinkedIn: https://bit.ly/3mcmaiZ

Listen to 5 highly effective negotiations tactics: https://bit.ly/3mCMnHI

How Your Subconscious Calls The Shots Aug 22, 2022

Show notes

You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Zoe’s book: https://bit.ly/3ajysn6

Zoe’s website: https://www.zoechance.com/

Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMY

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Listen to episode 11: https://bit.ly/3O52fOR

Why a Footballer Warned us About Nuclear War Aug 15, 2022

Show notes

At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Halo Effect Experiment Results: https://imgur.com/oV4REzq

Think Customers Hate to Wait? Think Again. Aug 08, 2022

Show notes

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Sam’s book: https://linktr.ee/evolutionaryideas

Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i

Intermache’s freshest orange juice: https://imgur.com/a/P0rv140

My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V

Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing) Aug 01, 2022

Show notes

Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Sam’s book: https://linktr.ee/evolutionaryideas

The Regulars Wall: https://imgur.com/a/ICuQgpl

Katz Tip Counter: https://imgur.com/a/1sXlQDU

Octopus Energy telling customers ‘not to switch’: https://imgur.com/a/gBni8tA

Think you know marketing? Take this test. Jul 18, 2022

Show notes

How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Question one: https://imgur.com/a/EmYmJPy

Question two: https://imgur.com/DnrsQxV

Question three: https://imgur.com/a/mZFmaoo

Maddie’s book Change for Better: https://bit.ly/37gTdyu

Follow Maddie on Twitter: @maddie_croucher

How to Make Numbers Unforgettable Jul 04, 2022

Show notes

All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Karla's website: https://kstarr.com/

Karla's substack: https://substack.com/profile/873539-karla-starr

Tiny Tweaks to Make Travel Easier Jun 20, 2022

Show notes

Imagine if your business could implement a tiny, cost-free change that increased sales and made customers happier. It sounds like magic, but the travel industry does it all the time. Moscow metro uses memorable voiceovers to stop folks from missing their train. Houston airport made the walk to baggage longer to reduce complaints. And marketers for Eurostar promoted experience over technical feats to attract customers. Cost-free nudges are pillars of good transport. Join Pete Dyson and Phill Agnew to explore how nudges can revolutionise travel and save millions.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

The book Transport for Humans: https://londonpublishingpartnership.co.uk/transport-for-humans/

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