Nudge

Latest Episodes:

MrBeast: How to capture the attention of billions Jan 30, 2023

Show notes

MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each year, and he’s just 24. Today, I’ll explain how he did it. I’ll walk through the subtle yet significant psychological tactics MrBeast uses to draw in viewers and turn them into fans. MrBeast is probably the world’s greatest marketer, tune in to learn why.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

My labour illusion experiment: https://bit.ly/3drDobr

My costly signalling experiment: https://bit.ly/3BsrC8D

My contrast effect experiment Google Survey results: https://bit.ly/3f9GTE5

My contrast effect experiment round-up: https://bit.ly/3SjxRlZ

Can money buy happiness? Jan 23, 2023

Show notes

According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into the psychology behind money, covering why scarcity beats abundance, learning if experiences trump materials, and determining what’s the best thing to spend money on to increase your happiness.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Are kids today less resilient? Jan 16, 2023

Show notes

Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the resilience that older generations have.

Or are they? Much of the conversation about Gen Zs and Millennials follows that trend, but is it right? And more importantly, is there any evidence to back it up?

Join Phill Agnew and Bruce Daisley (bestselling author of Joy of Work and Fortitude) as they discuss if children really are less resilient, why schools should start later, how rugby players improved performance by 2.5%, and the best way to quit smoking.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Read Bruce’s book: https://amzn.to/3STOp56

Steve Jobs: How he persuaded the world (part 2) Jan 09, 2023

Show notes

Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unparalleled marketing. But some of it is down to his persuasion techniques. Techniques that all of us can adopt. In this episode, you’ll learn how Steve Jobs persuaded the world using simple techniques that anyone can copy.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Access the bonus Steve Jobs episode here: https://bit.ly/3f7UD2f

Steve Jobs: The master of persuasion (part 1) Jan 02, 2023

Show notes

I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persuasion, but he wasn’t super-human, he just used simple tactics that anyone can replicate. In this two-part series, we’re going to break down how he did it, starting by explaining the persuasion tactics he used to get what he wanted.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

5 things I learned from psychology experts in 2022 Dec 27, 2022

Show notes

I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Book recommendations:

Wanting by Luke Burgis: https://amzn.to/3i86PBb

How to Change by Katy Milkman: https://amzn.to/3VpGDk9

Irrationality by Stuart Sutherland: https://amzn.to/3i2LuJA

The reason why stories stick in your mind Dec 19, 2022

Show notes

Stories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules behind every good story.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Listen to episode 40 of Nudge: https://bit.ly/3Mtgg9y

JJ's podcast: https://apple.co/3g9d9Yw

JJ's book: https://amzn.to/3VtgTnB

The scientific secrets of perfect timing (feat. Dan Pink) Dec 12, 2022

Show notes

Want to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect timing. We share the worst decision in the history of English football, why you shouldn’t go to the hospital after lunch, and how I made people 75% more likely to listen to this podcast.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Dan’s book The Power of Regret: https://amzn.to/3btHAX9

Dan’s book When: https://amzn.to/3SCvgVs

My fresh-start-effect experiment: https://imgur.com/a/Yi9QFyk & https://imgur.com/a/ukZXQlz

Episode 68 of Nudge: https://bit.ly/3d6PCWi

Can brands change what you think? Dec 05, 2022

Show notes

Back in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy today, how much we’re willing to spend, and what we think of brands. On today’s show, I’m joined by professor Matt Johnson as we discuss why branded painkillers work better, how Nike golf clubs drive further, why Ray-Ban sunglasses are perceived as better, and how brands literally change what we think.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Matt’s book: https://amzn.to/3qJ9McK

Matt's LinkedIn: https://www.linkedin.com/in/mattjohnsonisme/

Matt's Twitter: https://twitter.com/mattjohnsonisme

Matt's Personal Website: neuroscienceof.com

Why 'doing everything' at work won't work Nov 28, 2022

Show notes

Are you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I share how behavioural science can be applied at work. You’ll hear from experts Bruce Daisley and Steve Martin on how to be more productive, how to give feedback and where ‘yes men’ get it wrong.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Bruce Daisley on Nudge: https://bit.ly/3Hv05EI

Joy of Work book: https://eatsleepworkrepeat.com/book/

Steve Martin on Nudge: https://bit.ly/3K7TstF

Bottom Line, BBC Radio 4: https://bbc.in/3C5s0dk

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected