Nudge

Latest Episodes:

There’s a problem with the world’s most famous nudge Jun 19, 2023

Show notes

There’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences.

Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always best.

Tom’s channel: https://www.youtube.com/@TomtheTaxiDriver

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Elizabeth Holmes: The psychology of a liar (part one) Jun 12, 2023

Show notes

Most of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her.

In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar.

Dan Ariely’s book: http://bit.ly/3T2RTmx

The Dropout podcast: http://bit.ly/3yuRXSy

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Why card counters can’t bankrupt casinos (with Steven Bridges) Jun 05, 2023

Show notes

Card counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than mathematics. Today I chat with one of the world’s most popular card counters, Steven Bridges as we talk through how card counters use psychology to get an edge.

Listen to the bonus episode: https://tinyurl.com/w6r3nfna

Steven’s YouTube Channel: https://www.youtube.com/@stevenbridges

Steven’s website: https://linktr.ee/stevenbridges

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Tips for living a happier life (according to science) May 30, 2023

Show notes

I asked one of the world's leading experts on happiness to share scientific tips for living a happier life.

Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Check out my course: https://science-of-marketing.teachable.com/

Why working at a large organisation will kill your creativity May 22, 2023

Show notes

In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations.

Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to convince a sane member of the public they’re flying through space while sitting in a room in Ipswich.

YouTube video on Space Cadets: https://youtu.be/h42yAOm7vI4

Ayelet’s website: https://www.ayeletfishbach.com/

Ayelet’s book: https://www.ayeletfishbach.com/book

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

All the clips I’ve used on the show:

Derren Brown Zombie https://youtu.be/x09PDP6YX7A?t=3211
Derren Brown Flight https://youtu.be/Qfo_HJ8TRpg?t=223
Derren Brown Guilty https://youtu.be/yUYdjZ_UPf4?t=216
Solomon Asch Study https://youtu.be/iRh5qy09nNw?t=65
Standing ovation: https://youtu.be/ft7mwyiPyIo?t=97
Candid Camera Elevator: https://youtu.be/TrTk6DsEJ2Q?t=14
Space Cadets One: https://youtu.be/h42yAOm7vI4?t=71
Space Cadets Two: https://youtu.be/U4RQKNwZMoE?t=475
Space Cadets Three: https://youtu.be/h42yAOm7vI4?t=1235
Space Cadets Four: https://youtu.be/8eB-2O8MxIM?t=180

Can too much free time make you unhappy? May 15, 2023

Show notes

Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes.

Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTV

Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Check out my course: https://science-of-marketing.teachable.com/

How black cab drivers memorise every road in London May 08, 2023

Show notes

London black cab drivers memorise (almost) every road in the city. I wanted to know how.

Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world.

Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver

Full video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4g

Take my marketing course: https://science-of-marketing.teachable.com/

The way to cure your procrastination problem May 01, 2023

Show notes

Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem.

The Palau Pledge: https://bit.ly/3DcnfQZ

Ayelet’s website: https://www.ayeletfishbach.com/

Ayelet’s book: https://www.ayeletfishbach.com/book

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

The overlooked productivity hack that’s backed by science Apr 24, 2023

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Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity?

It’ll also make you more attractive, aid in weight loss and lower food cravings. It reduces the risk of heart attacks, strokes and diabetes, plus it improves your mental health and overall well-being.

Sounds good, right? Well, tune in to hear what it is.

Show notes:

Dr Matthew Walker’s Book: https://www.sleepdiplomat.com/author

Dr Matthew Walker’s Podcast: https://www.sleepdiplomat.com/podcast

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Why stupid people think they’re smart Apr 17, 2023

Show notes

Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I look into the science behind overconfidence. We cover the confirmation bias, status, capitalism, communism, and why 100s of my listeners say they’re above-average cooks.

My survey results: https://tinyurl.com/yc79c2kn

Jonathan Haidt videos: