Nudge

Latest Episodes:

How to stay motivated (according to science) Apr 10, 2023

Show notes

Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motivate your team. It’s hard. So, here are some tips on how to find your intrinsic motivation from an expert Professor Ayelet Fishbach, author of the bestselling motivational science book Get It Done.

Ayelet’s website: https://www.ayeletfishbach.com/

Ayelet’s book: https://www.ayeletfishbach.com/book

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The surprisingly simple way to change someone’s mind Apr 03, 2023

Show notes

Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star Wars broke Hollywood, and a simple trick to get any job you want.

Learn more about Will: https://willstorr.com/

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Subscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ

Credit to Lee Rosevere for the intro music: https://leerosevere.bandcamp.com/

Greta Thunberg: How a teenager caught the world's attention Mar 27, 2023

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In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science principles behind her success and how you can apply these principles to your own messaging and activism. Tune in to learn more.

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I tested 5 MORE marketing principles to see if they really worked Mar 20, 2023

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Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Consistency experiment: https://bit.ly/3sABZTU

Input bias experiment: https://bit.ly/3sEPFgC

Framing experiment: https://bit.ly/3TMKgA2

Information gap experiment: https://bit.ly/3DiGasA

Authority bias experiment: https://bit.ly/3sF0G1A

Nancy’s book: https://amzn.to/3DZTl23

Take my marketing course: https://science-of-marketing.teachable.com/

Five ads that changed the world Mar 13, 2023

Show notes

In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have altered the wars we fight in. Whether we like it or not, advertisements have changed our world, and in today’s Nudge. I’ll show you how.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Book: 20 Ads That Shook The World*: https://amzn.to/3Xw0e40

*Some of Twitchell's work has been criticized for plagiarism (although there's no evidence of plagiarism in this book). Learn more here: http://bit.ly/3TcAIPC

The persuasive effect of mere exposure Mar 06, 2023

Show notes

Curious about the persuasive power of familiarity?

Ever wondered how on earth Trump won?

In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy.

20 Ads That Shook the World: bit.ly/3P8BsTM

Pete Judo's YouTube: bit.ly/3uyXUvH

Creative Mischief: bit.ly/3ux3kHN

Julius Caesar Podcast: bit.ly/3Hksvoz

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I tested 5 marketing principles to see if they really worked Feb 27, 2023

Show notes

I’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t.

In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments.

You’ll learn what works, and what doesn't.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Scarcity experiment: https://bit.ly/3TZx2Qk

Endowment experiment: https://bit.ly/3N6Gtey

Loss aversion experiment: https://bit.ly/3FkN5Ea

Social proof experiment: https://bit.ly/3gJMIJd

Reciprocity experiment: https://bit.ly/3Txiqrv

Nancy’s book: https://amzn.to/3TF73hp

The worst ways to spend your money (according to science) Feb 20, 2023

Show notes

After reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science).

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

How to get a raise (according to Dan Pink) Feb 13, 2023

Show notes

In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks stay #1, the persuasive trick that convinced jurors OJ wasn’t guilty, and the pitch Ronald Regan used to win the election.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Dan’s book To Sell Is Human: https://amzn.to/3d9qFtD

Dan’s book The Power of Regret: https://amzn.to/3btHAX9

Listen to Nudge episode 74: https://bit.ly/3Q2Edpb

Could you fall in love with AI? Feb 07, 2023

Show notes

Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love.

Read Aaron’s book: https://thethingswelove.com/

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Take the Science of Marketing course: https://science-of-marketing.teachable.com/

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