Nudge

Latest Episodes:

I didn't want to publish this episode Aug 28, 2023

Show notes

I didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do.

Bonus episode: https://bit.ly/3JPXp9a

Nina’s website: https://ninamazar.com/

Nina’s book: https://bit.ly/3JhzsWx

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Take the Science of Marketing course: https://science-of-marketing.teachable.com/

Does subliminal advertising work? Aug 21, 2023

Show notes

WARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise CAUTION before choosing to listen to this episode. We advise that only those possessing a strong will and UNWAVERING RATIONALITY should consider listening to this show.

Sign up to my newsletter to be subliminally influenced: https://www.nudgepodcast.com/mailing-list

Simpsons “Yvan Eht Nioj”: https://youtu.be/_m5PfKTwMFY
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory

The secret psychology behind movie trailers Aug 14, 2023

Show notes

There's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is.

I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it.

Blindsight book https://www.popneuro.com/book
How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A
Auralnauts backing music: http://bit.ly/3TWGeGe
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Emergency Pod: Harvard Fake Data Scandal Aug 07, 2023

Show notes

News has come out that has shocked the world of behavioural science.

Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud.

In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show.

Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM

Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI

Pete’s channel: https://www.youtube.com/@PeteJudo1

The Data Colada Articles:

Part 1 - https://datacolada.org/109

Part 2 - https://datacolada.org/110

Part 3 - https://datacolada.org/111

Part 4 - https://datacolada.org/112

Feel free to ignore this episode Jul 31, 2023

Show notes

When Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well.

Please feel free to ignore my newsletter: https://www.nudgepodcast.com/mailing-list

Kennedy’s anti-Nixon ad: https://tinyurl.com/yckpfar5

Check out Astroten: https://www.astroten.co.uk/

Illusion of Choice: https://tinyurl.com/mrxduj97

The Choice Factory: https://www.richardshotton.com/the-choice-factory

Winston Churchill: Lessons for modern day leaders Jul 24, 2023

Show notes

How did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him?

Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology.

In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough.

Paul Johnson Biography: https://tinyurl.com/2e8dpxa3

Andrew Roberts Biography: https://tinyurl.com/2p94v8rx

“Capitol Crawl” Protests: https://tinyurl.com/yuu39vnk

Access to the bonus Churchill episode here: https://tinyurl.com/bonus-ep-nudge

Listen to exactly 17 minutes and 42 seconds of this episode Jul 17, 2023

Show notes

This episode is about 24 minutes in length.

But I only want you to listen to just 17 minutes and 42 seconds of it.

Tune in to learn why.

Sign up to my newsletter (and access a future bonus subscriber only episode with Richard): https://www.nudgepodcast.com/mailing-list
Check out Astroten: https://www.astroten.co.uk/
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory

The nudge behind this $200k side hustle Jul 10, 2023

Show notes

Today’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge.

Access the bonus episode: https://tinyurl.com/mrz355ch

Jay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videos

Jay’s podcast: https://podcast.creatorscience.com/

Jay’s newsletter: https://creatorscience.com/subscribe/

Today’s guest is Ri_h_rd Sh_tto_ Jul 03, 2023

Show notes

Does obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better?

Find out in today’s episode of Nudge.

OB_S__Y is a cause of cancer ad: https://tinyurl.com/66hxjb8c
My generation effect tweet: https://tinyurl.com/rfshfhmp
My generation effect LinkedIn post: https://tinyurl.com/353r76zp
My question-style Reddit ad: https://tinyurl.com/3y6x2jbj
My Nudge episode on the question Reddit ad: https://tinyurl.com/ypda9jn5
Richard’s book: https://tinyurl.com/mrxduj97
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Elizabeth Holmes: How she deceived the world (part two) Jun 26, 2023

Show notes

Elizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire.

In this episode, I explain why people believed her (spoiler: it's due to behavioural science).

My Halo Effect experiment: https://imgur.com/oV4REzq

Harvard Labour Illusion study: http://bit.ly/41TWo73

Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png

Watching-eyes effect on Theranos.com https://im.ge/i/7f0sY8

Theranos sign outside their office: https://im.ge/i/7fjLHy

Elizabeth’s fake voice?: https://youtu.be/PjnsYz-xdOI

Take my marketing course: https://science-of-marketing.teachable.com/