Nudge

Latest Episodes:

The hidden impact of the words you use (feat Dr Jonah Berger) Oct 30, 2023

Show notes

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident.

You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic.

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Jonah’s new book Magic Words: https://jonahberger.com/magic-words/
Jonah's book on Amazon https://www.amazon.co.uk/dp/0063204932
Don’t be a litterbug: https://tinyurl.com/yu73a85s
Don’t be a tosser: https://tinyurl.com/bdfdpa34
Be a litter hero: https://tinyurl.com/4726v7n4

Why too much choice is a bad thing Oct 23, 2023

Show notes

In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce the number of variations from 26 to 15.

And when they did, sales increased by 10%. Find out why on today’s episode of Nudge, featuring the brilliant Sheena Iyengar.

Sheena’s book Think Better: https://tinyurl.com/55atv59w

How to manipulate the masses Oct 16, 2023

Show notes

Can governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to resist manipulation? In today’s episode, ex-Cambridge Analytica employee Patrick Fagan attempts to answer these questions, and more.

Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce

Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/

Why your accountant won’t get a tattoo Oct 09, 2023

Show notes

Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the perception of others. These costly signals have been proven to increase sales of MP3 players, to boost blood donations, and to get diners to pay more for their meal. Hear how on today’s episode with world-renowned behavioural scientist Uri Gneezy.

Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Sony Walkman sold in vending machine: https://tinyurl.com/bmtb99uy
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Feed Swap: Seth Godin’s Secrets to Launching a New Business Oct 06, 2023

Show notes

In this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today, you’ll hear one of my favourite episodes of EHM—his discussion with the best selling author and marketing legend, Seth Godin. If you liked the show, do go and check out Louis’ podcast using the link below (you’ll spot a Nudge episode over there as well).

Louis’ podcast: https://podcast.everyonehatesmarketers.com/

Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

He reviewed 74 marketing science papers so you don’t have to Oct 02, 2023

Show notes

My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff. The insights he’ll share are from papers recently published, so it won’t be the same old wisdom you’ve heard before. Plus, he’s fairly certain at least one of them will boost your profits. Join Thomas McKinlay of Ariyh fame and I as we share the 3 marketing insights every marketer should know.

Ariyh newsletter: https://ariyh.com/

The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce

Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay

Why powerful people dress differently Sep 25, 2023

Show notes

In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out it has less to do with differentiation, and more to do with status. In today’s episode of Nudge, the final with my wonderful long standing guest Richard Shotton, we explain why powerful people dress differently.

Access the bonus episode: https://tinyurl.com/5xzu6uv3

Harvard Fake Data Scandal Episode: https://tinyurl.com/yxy8tz2k

Lady Gaga’s Meat Dress: https://en.wikipedia.org/wiki/Meat_dress_of_Lady_Gaga

Louis’ newsletter: https://www.everyonehatesmarketers.com/

Yes Mistress: https://theyesmistress.com/

The drunk UX tester: https://theuserisdrunk.com/

La Vie ad: https://tinyurl.com/4xjf4uy4

7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar Sep 18, 2023

Show notes

Today’s guest is HubSpot CMO Kipp Bodnar. He’s helped HubSpot grow from a $10 million company to a $1.7 billion company. Kipp reveals how in today’s Nudge. Tune in to hear the 7 marketing lessons he used to grow Hubspot.

Access the bonus episode with Kipp: https://tinyurl.com/4pfrj637

Listen to Marketing Against The Grain: https://link.chtbl.com/VRVPL0rs

Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

Do brainstorms actually work? Sep 11, 2023

Show notes

Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms?

Sheena’s book Think Better: https://tinyurl.com/55atv59w

Why ads that rhyme stand the test of time Sep 04, 2023

Show notes

There’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why.

Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
The infamous Frosties ad: https://youtu.be/4S6N_gQPYIM
Steve Jobs reveals the MacBook air: https://youtu.be/kvfrVrh76Mk
Listen to the full episode on Steve Jobs: https://tinyurl.com/yekpvk8u
My LinkedIn poll: https://tinyurl.com/3zvxmvrf
Illusion of Choice: https://tinyurl.com/mrxduj97
The Choice Factory: https://www.richardshotton.com/the-choice-factory

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