Nudge

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**Nudge**

Nudge is the UK’s #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

Latest Episodes:

This advice will make you more persuasive Jan 08, 2024

Show notes

On today’s episode of Nudge, I learnt something that genuinely surprised me.

Persuasive people aren’t born persuasive.

They’re not persuasive because of their looks, their character, or their position.

No, according to today’s guest, Dr Jonah Berger, their persuasiveness actually comes from the words they use.

Tune in to learn how the likes of Donald Trump and Barack Obama use simple tactics to become more persuasive. And learn how you can become more persuasive by following these easy-to-apply tips.

Link to previous episode with Jonah: http://tinyurl.com/ywwbe46r

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Jonah’s book Magic Words: https://jonahberger.com/magic-words/

How Sainsbury’s and Adobe nudge customers Jan 02, 2024

Show notes

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%. All three of these projects are interventions by Rory Sutherland’s behavioural science practice at Ogilvy. In today’s Nudge, we’ll go behind the scenes on each of these interventions, determining why they work, and how you can copy their success.

Sainsbury’s Smart Shopper ad: https://youtu.be/Dj8h1bv2zmQ?si=mQZs9-YZw0wkgM7b

Ogilvy annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2023

Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/

The best of Nudge in 2023 Dec 26, 2023

Show notes

I’ve spent over 50 hours this year talking to psychology experts in 2023.

In today’s show, I share the 6 best bits of advice I’ve heard all year.

10 lessons from the #1 marketing podcasters Dec 18, 2023

Show notes

I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know.

Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Jon’s podcast: https://uncensoredcmo.com/

MAAATE: The most polarising ad of the year Dec 11, 2023

Show notes

This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson.

It was championed by Caitlin Moran, yet condemned by the Guardian.

It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber.

Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful.

Caitlin Moran’s article: https://tinyurl.com/49mhp8m9

Guardian’s article: https://tinyurl.com/ej6amsyf

MAAATE campaign: https://www.london.gov.uk/maaate

Mike’s LinkedIn: https://www.linkedin.com/in/mike-hughes-03778b42/

Six proven principles to persuade anyone Dec 04, 2023

Show notes

In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them.

Can you spot the gorilla? https://tinyurl.com/34m5vuz3

My social proof test: https://im.ge/i/jb1rxG

The scarcity pub: https://im.ge/i/jb1Q90

My liking principle test: https://im.ge/i/jbS7JX

Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce

Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/

“Voter” vs. “Vote”: How one letter changed elections Nov 28, 2023

Show notes

There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He’s convinced people to vote, persuaded children to tidy up, and students to stop cheating. How? By using nouns, over verbs.

Chris’s study: https://www.pnas.org/doi/full/10.1073/pnas.1103343108

Chris’s website: https://voices.uchicago.edu/bryan/

Be A Voter (Iowa video): https://youtu.be/YYY6tWR8qQk?si=8xxk6-DDl0_F_Lt9

*CORRECTION: There’s a point where Christopher says that the average effect of a piece of GOTV mail is 2% pts. In fact, it’s half a percentage point. The 2% effect he was thinking of is the effect of receiving a GOTV phone call from a live human (i.e., not a robocall).

This podcast has 1,231,705 plays (learn why that’s important) Nov 20, 2023

Show notes

Nudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At least according to today’s guest. Thomas McKinlay is the founder of Ariyh, a newsletter that shares the latest marketing research. And in today’s Nudge he shares 5 tips that are proven to boost sales, improve satisfaction and (hopefully) encourage more of you to listen to this show.

Ariyh newsletter: https://ariyh.com/
The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce
Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

Why telling someone what to do won't work Nov 13, 2023

Show notes

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations.

Access the bonus episode: https://tinyurl.com/nudgebonus

Bri’s book: https://www.briwilliams.com/WBB

Bri’s website: https://www.briwilliams.com/

How incentives work (and why most backfire) Nov 06, 2023

Show notes

Ever wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late pick up fee? Well it's all to do with (bad) incentives. Hear the world's incentive expert Uri Gneezy explain all in the latest episode of Nudge.

Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

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