Nudge

Latest Episodes:

The speech that put a man on the moon May 20, 2024

Show notes

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.

Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2

“Don’t be fooled by this sales trick” Chris Voss May 13, 2024

Show notes

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.

Chris’s newsletter: https://www.blackswanltd.com/the-edge

Chris’s book: https://www.blackswanltd.com/never-split-the-difference

Follow the Nudge newsletter: https://nudge.ck.page/profile

FBI hostage negotiator shares his worst mistakes May 06, 2024

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Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.

Chris’s newsletter: https://www.blackswanltd.com/the-edge

Chris’s book: https://www.blackswanltd.com/never-split-the-difference

Follow the Nudge newsletter: https://nudge.ck.page/profile

10 pricing tips from 10 pricing experts Apr 29, 2024

Show notes

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

“It's How McDonald’s Make Men Binge” Rory Sutherland Apr 22, 2024

Show notes

In today’s episode of Nudge, Rory Sutherland explains:

When to tell smokers to quit smoking

How to double McDonald’s orders

Ways to make Londoners recycle

Why pensions schemes are broken

How to make high earners pay more tax

You won’t want to miss this.

(Warning this episode contains explicit language).

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

6 scientifically-proven persuasion techniques Apr 15, 2024

Show notes

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

Reddit ads: https://imgur.com/a/BsCwx7n

Reddit ads results: https://imgur.com/a/iEB4W79

The overlooked secret to better writing Apr 08, 2024

Show notes

I wish I had followed Prof Todd Rodgers’ advice earlier.

Writing for Busy Readers book: https://writingforbusyreaders.com/

Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/

Can knowing more make you enjoy less? Apr 01, 2024

Show notes

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.

Why Amazon paid staff $5k to quit Mar 25, 2024

Show notes

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.

Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke

Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Uri's previous episodes on Nudge: Episode One / Episode Two

The £500 million marketing mistake Mar 18, 2024

Show notes

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know.

Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc

Classic VW ad: https://tinyurl.com/52t4xny2

Avis "Try harder": https://tinyurl.com/4k93t3zv

Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk

The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf

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