Nudge

Latest Episodes:

Everything I know about creativity is false Oct 07, 2024

Show notes

This advice has changed the way I work.

Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one study that changed my perspective on creativity.

Adam’s book: https://adamalterauthor.com/anatomy

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Mike Temple’s Blowin’ cover: https://youtu.be/tFgohZ8xtnI?si=z0LYO9E2qX5PCEEw

This professor increased my sales by 6x Sep 30, 2024

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Professor Danny Zane told me to slightly change how I promote my products. His advice increased my sales by 600%. Today, on Nudge, I reveal what he told me.

Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane
The email engagement results: https://im.ge/i/The-email-engagement-results.fEAXyX
The sale results: https://im.ge/i/The-sale-results.fEAos9
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This is why your boss makes bad hires Sep 23, 2024

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Tesco is the largest UK employer. They conduct almost 1 million interviews a year, yet I think they might be pointless. Today, I will share psychological studies showing common interview flaws. I explain why so many of us are bad at predicting what others think and suggest a better way to conduct interviews.

Thinking Fast and Slow: https://tinyurl.com/msd3kz9b

Talking to Strangers: https://tinyurl.com/yewvrwb5

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The trade secrets con men don't reveal Sep 16, 2024

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Fraudsters use four common tactics to con you. These tactics have been proven to work in scientific labs, adopted by the world’s best marketers, and used by scammers to manipulate and persuade. Are you being conned? Find out on today’s episode of Nudge with Dan Simons.

Dan's book: https://www.dansimons.com/NobodysFool.html

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How Messi Used Psychology to Become Great Sep 09, 2024

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There’s a strange ritual Messi does at the start of every game that helps make him great. This ritual also helps job candidates succeed in interviews, sketch comedians create better jokes, and helped A-ha write Take On Me. To hear what it is, listen to bestselling author Adam Alter teach me the science behind beating procrastination.

Adam’s book: https://adamalterauthor.com/anatomy

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

This Harvard Professor Studies Our Weird Rituals Sep 02, 2024

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Whether clinking a glass with a friend, blowing on a cake, touching wood for good luck or tapping the plane before boarding, most of us have at least one weird ritual. Today’s guest, Harvard Professor Mike Norton, studied them for years. In today’s Nudge episode, he shares his findings. It turns out that those odd rituals are more important than we think.

Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3n

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

How I persuaded 8 influencers to promote Nudge Aug 26, 2024

Show notes

I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell one thousand pounds of cheese in three hours, turn greedy bankers into charitable donors, and (potentially) save us from nuclear war. Listen to find out how I persuaded 8 influencers to promote this podcast.

The (free) Science of Persuasion course: https://nudge.ck.page/persuasion-course

The Science of Marketing course: https://nudge.ck.page/persuasion-course

Robert Cialdini’s new edition of Influence: https://tinyurl.com/2pn23p83

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

21 Psyc-Tips to Increase Sales (with Nick Kolenda) Aug 19, 2024

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I interviewed a (former) mind reader. He still reads minds today, but not for gimmicks. Instead, he uses his powers to help companies increase their sales. Today on Nudge, he shares 21 psychology-inspired tips that are proven to increase revenue.

Nick's newsletter: https://www.kolenda.io/

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Can Charles Duhigg Make Me Popular? Aug 12, 2024

Show notes

The bestselling author of The Power of Habits and Supercommunicators shared his top communication advice. Today, on Nudge, I tested Charles Duhigg's advice on four strangers. Will his advice make me more popular?

Access the bonus episode: https://nudge.ck.page/72cea6802d

Charles's book Supercommunicators: https://tinyurl.com/447wkpmz

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

What happens when AI can persuade humans? Aug 05, 2024

Show notes

Facebook has developed AI that’s smart enough to manipulate and persuade humans. Political spinsters have used it to persuade voters. Scam artists used it to con thousands of people at scale. Yet, I’m most worried about how AI might take my job, how AI is almost certain to become a better podcaster, writer, and marketer than me. Today, I share what happens when AI can persuade humans, and I suggest a way for all of us to keep our jobs in an AI-dominated world of work.

The Coming Wave: https://tinyurl.com/pvsbvhuh

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