Nudge

Latest Episodes:

7 cognitive biases that might ruin your life Jul 29, 2024

Show notes

What do Maradona’s Hand of God and Martin Luther King’s “I Have A Dream” have in common? Both might be due to cognitive biases. Today, on Nudge, Nuala Walsh shares seven cognitive biases that shape our decisions and might ruin my life.

Nuala’s book: https://www.nualagwalsh.com/

Nuala’s TED talk: https://youtu.be/xLSAkVxPOk0?si=PPjFSAO7tk8VszPM

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

The lying psychologist who fooled the world Jul 22, 2024

Show notes

He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world.

Nobody’s Fool: https://tinyurl.com/yv6pf93v

Influence: https://www.influenceatwork.com/store-new/

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Rory Sutherland on Drink Driving, Five Guys and the Tube Map Jul 15, 2024

Show notes

In today’s episode of Nudge, Rory Sutherland explains how to

Sell a £500 hoover

Make a flight delay pleasurable

Improve the London Tube map

Persuade more effectively

Make any cafe more popular

Stop drink drivers

It’s a cracker.

(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

How to give an election winning speech Jul 08, 2024

Show notes

What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech.

Derek’s book Hit Makers: https://tinyurl.com/yeymzds8

Jonah’s book Magic Words: https://jonahberger.com/magic-words/

Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

“It’s the mistake EVERY business makes” Rory Sutherland Jul 01, 2024

Show notes

In today’s episode of Nudge, Rory Sutherland explains:

The reason behind Brexit

How doormen were undervalued

What bees teach us about creativity

The problem with R&D

Amazon’s two way door

Don’t miss this.

(Warning this episode contains explicit language).

Access the bonus episode here: https://nudge.ck.page/a48dd10ceb

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz

How adverts use psychology to win you over Jun 24, 2024

Show notes

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

How to win any argument (according to a neuroscientist) Jun 17, 2024

Show notes

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument.

Access the bonus episode: https://nudge.ck.page/de30a8ac24

Tali’s book, Look Again: https://tinyurl.com/5n8p3btb

Tali’s lab: https://affectivebrain.com/?page_id=161

10 psychological tactics to write better emails Jun 10, 2024

Show notes

I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work.

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

My endowment test: https://tinyurl.com/bv2umtup

My scarcity nudge: https://tinyurl.com/376stytp

My loss aversion nudge: https://tinyurl.com/5hyh9y4h

My experiment with International Podcast Day: https://im.ge/i/PrV4l9

My consistency experiment: https://bit.ly/3sABZTU

My curiosity gap experiment: https://bit.ly/3DiGasA

How 22,000 were persuaded to clean sewage Jun 03, 2024

Show notes

This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how.

Access the bonus episode here: https://nudge.ck.page/b64397a286

Writing for Busy Readers book: https://writingforbusyreaders.com/

How 22,000 agreed to 1,000 hours of community service: https://tinyurl.com/y9znsvhn

The persuasive power of profanity May 27, 2024

Show notes

Warning. This episode contains explicit language.

In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand.

Access the bonus episode here: https://nudge.ck.page/e1bed9bc16

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