Nudge

Latest Episodes:

The secrets salespeople won’t tell you Nov 21, 2022

Show notes

Ever struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. 40% of work is a “selling activity” according to Gallup. It might not involve selling a product but involves persuading, convincing and influencing someone. In today’s show, I’m joined by Luis and Fonzi the BizBros from Content is Profit who walk through their sales history. You’ll learn how to get a better deal when negotiating, a better way to ask for someone’s number and the best elevator pitch of all time.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Follow @BizBrosCo: https://twitter.com/bizbrosco

Check out Content Is Profit: www.contentisprofit.com

Listen to me on Content Is Profit: https://bit.ly/3CRp3iw

To Sell Is Human: https://amzn.to/3Ct6hMP

I used an ancient storytelling trick to get 11k TikTok followers Nov 14, 2022

Show notes

Today’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks.

Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR

The data behind the TikToks: https://bit.ly/3vd5QUg

Robert Cialdini’s Pre-Suasion: https://amzn.to/3OvEYFB

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Julius Caesar: How to influence an empire Nov 07, 2022

Show notes

Julius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t know how he convinced a continent’s population to follow him. Or how he made the region’s largest army adore him. In this episode, you’ll learn the leadership tactics that took Julius Caesar to the top. You’ll hear the methods he used to convince and influence others. You’ll discover applicable practices that you can use, and you’ll even hear the real reason why the humble potato is so popular.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

How To Take Over The World (Julius Caesar): https://bit.ly/3MPXkC8

My costly signalling experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png

Listen to episode 63: https://bit.ly/3TnCKeN

Cost-free marketing that actually works Oct 31, 2022

Show notes

The biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022

French train station app-style departure board: https://imgur.com/a/0YoahRE

“Looking for a graphic designer?” billboard: https://bit.ly/3RYZsZV

Mike’s Twitter: https://twitter.com/MikeDHughes

Ella’s Twitter: https://twitter.com/ellajenkins95

How a blanket design saved 1,000s from malnutrition Oct 24, 2022

Show notes

Millions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Download the Annual: https://www.ogilvy.com/ideas/behavioral-science-annual-2022

Nomadic Yoghurt Packaging: https://imgur.com/a/Q6Q51sB

Huel’s anchoring ad: https://imgur.com/a/AjGNDQ5

Mike’s Twitter: https://twitter.com/MikeDHughes

Ella’s Twitter: https://twitter.com/ellajenkins95

Is growth mindset training a waste of time? Oct 17, 2022

Show notes

Grit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’s show, Bruce Daisley walks through his investigation into grit and growth mindset and shares his findings. He’ll also share studies on how to keep cancer-ridden rats alive (without medicine), how to actually help a friend who’s having a stressful time at work, and what actually makes someone resilient.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Read Bruce’s book: https://amzn.to/3STOp56

Listen to episode 22 of Nudge: https://bit.ly/3C414N7

The surprising trait that links elite performers Oct 10, 2022

Show notes

There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s definitely not 10,000 hours of training). In today’s Nudge, you’ll hear bestselling author Bruce Daisley explain why lottery winners are unhappy, why the 10,000 hours rule isn’t true and the trait that drives Olympic gold medal winners.

Just a heads up, this episode contains conversations about childhood trauma.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Read Bruce’s book: https://amzn.to/3STOp56

Listen to episode 21 of Nudge: https://bit.ly/3JTMwRY

How I improved a Reddit ad by 15% using a magic trick Oct 03, 2022

Show notes

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Katelyn's newsletter: https://customercamp.co/whywebuy/

Katelyn's Twitter: https://twitter.com/KateBour

Barnum Reddit ads: https://imgur.com/a/BsCwx7n

Barnum Reddit ads results: https://imgur.com/a/iEB4W79

Jose Mourinho: Do mind games really work? Sep 26, 2022

Show notes

Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but also by using psychological mind games to motivate his players and undermine his opposition.

In this episode, I share interviews with Mourinho to pick apart why he used mind games, what he aimed to achieve, and whether or not they really worked.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Follow me on Twitter: https://twitter.com/p_agnew

Connect with me on LinkedIn: https://bit.ly/3mcmaiZ

Dan Pink: “Here’s what you’ll regret when you’re older” Sep 19, 2022

Show notes

There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Dan’s book The Power of Regret: https://amzn.to/3btHAX9

Exclusive access to the next episode with Dan: https://bit.ly/3Qp3JFv

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