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    Business

    Ninja Selling Podcast

    The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.

    Advertise

    Copyright: © Matt Bonelli and Garrett Frey 2024

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Harnessing the Power of Videos May 14, 2020
    Show notes

    Matt and Garrett are fully aware of the potential irony to be found in using an audio podcast to promote the value of employing video in building relationships and your brand, but that doesn't stop them from doing just that in today's episode. A great deal has changed in the world since the last time they explored this topic with listeners, and this opportunity to revisit the use of video will demonstrate just how much it has evolved as well.

    After reviewing the benefits of using pictures and especially videos to capture interest and attention, our hosts go on to provide some examples of the creative ways they are seeing video being used these days. They also provide some valuable tips for making and distributing your own videos and offer some personal insights into just how powerful the use of the one-to-one video can be. It is a Ninja mainstay that the best way to connect is voice to voice or face to face, and, while video will not replace this connection, as you will discover today, it can go a long way in creatively and effectively reinforcing it.

    Episode Highlights:

    • The benefits of using photos and videos
    • Examples of how people are embracing the use of video
    • Valuable tips for creating and distributing videos
    • The power inherent in one-to-one videos

    Quotes:

    "The most valuable gift that you have to offer is yourself."

    "The video quality is actually not as important as the sound quality."

    "If you can cover sound and lighting then you're good to get started and really move forward on your video."

    "You can't put out too much video, but you can if you're not delivering value."

    "You can start to get videos built into your process."

    "I don't think you should do video in place of face-to-face, or necessarily in place of phone-to-phone, because those are live interactions."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at TSW@TheNinjaSellingPodcast.com

    Ninja Selling

    www.NinjaSelling.com

    @ninjasellingofficial

    Ninja Coaching:

    www.NinjaCoaching.com

    @ninja.coaching

    Garrett

    garrett@ninjacoaching.com

    @ninjaredding

    Matt

    matt@ninjacoaching.com

    @matthewjbonelli


    Equity and the Healthy Housing Industry May 11, 2020
    Show notes

    'Equity' is the word of the day for today's episode, particularly as it relates to the strength of the current housing industry. Looking back at the 'Great Recession' of 2007-08, Matt and Garrett pinpoint the main differences between that time and the times we find ourselves in now as a result of the COVID-19 pandemic.

    They begin by examining some highly revealing statistics comparing these two events, and explore the 'pad of equity' which currently exists as well as its impact upon the market. They also look at ways that equity can be used, and encourage listeners to investigate their local markets further so that they are in a position to create clarity for their clients when making decisions. Today's discussion is a very important one for a lot of people, assisting them in becoming better educated about the state of the real estate industry in general. While this is no time to make predictions for the future, it is the perfect time to learn more about the past and the present, and, as a result, become an even more valuable resource to your clients.

    Episode Highlights:

    • A comparison of equity statistics from 'The Great Recession' and today
    • The current 'pad of equity' and the impact it can have
    • Some ways that equity can be used
    • Creating clarity for your clients

    Quotes:

    "We watched people just leave homes and walk away because they could not see how they would ever be out of that hole."

    "The environment is completely different."

    "We're not sitting here making a prediction that the housing market is going to drop in price."

    "There are some very creative ways this can all be handled."

    "Thank God I was a homeowner!"

    "Be very careful making long-term predictions right now because things are changing so darn fast."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at TSW@TheNinjaSellingPodcast.com

    Ninja Sellingwww.NinjaSelling.com@ninjasellingofficial

    Ninja Coaching:www.NinjaCoaching.com@ninja.coaching

    Garrett Freygarrett@ninjacoaching.com @ninjaredding

    Matt Bonellimatt@ninjacoaching.com@matthewjbonelli


    Cold Calling For Relationships? What?! May 07, 2020
    Show notes

    Who would have ever imagined an episode of Ninja Selling to focus on the age-old concept of 'cold calling', especially during these unusual times? Well, on today's show, Matt and Garrett do just that, but, as you would expect, they give it their own unique treatment and reconfigure it as 'Value Added Outreach', which as they say, is 'not your Grandpa's cold calling'.

    Emphasizing the intent behind the calling, our hosts review the importance of building quality relationships, and offer suggestions how this might be done during this period of isolation in which the world finds itself. These are not 'salesy' contacts, but opportunities to reach out to those about whom you truly care, find out how they're doing, and look for ways you can help them. With sincerity and honesty, these opportunities will allow you to grow as a person, develop those quality relationships, and possibly even increase your database and business.

    Episode Highlights:

    • Calling with proper intent
    • Building quality relationships
    • Opportunities during this unique time
    • 'Value Added Outreach'

    Quotes:

    "Do not 'dial for dollars' cold calling right now."

    "The more quality relationships you have, the more business you will have."

    "Learn what everybody's dealing with right now, with an open heart."

    "Our business is people."

    "Your intent is what always matters."

    "I still have yet to find a marketplace that Ninja Selling does not work in…believe in it, embrace it, have fun with it, don't overthink it."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at TSW@TheNinjaSellingPodcast.com

    Ninja Selling

    www.NinjaSelling.com

    @ninjasellingofficial

    Ninja Coaching:

    www.NinjaCoaching.com

    @ninja.coaching

    Garrett

    garrett@ninjacoaching.com

    @ninjaredding

    Matt

    matt@ninjacoaching.com

    @matthewjbonelli


    Lead With EMPATHY May 04, 2020
    Show notes

    This week's episode can be summed up in one word: empathy. At all times, especially throughout the pandemic and now that everyone might soon be 'released back out into the wild', empathy is, as every Ninja knows, something that needs to be employed sincerely and consistently. It is so important, especially during these uncertain times, and in the times ahead when people will working alongside others again, to put yourself in others' shoes and be understanding and respectful of their situation.

    In this episode, Garrett and Matt review the importance of employing empathy and understanding with everybody, particularly those with whom you are currently or may soon be doing business. They also offer some practical examples of how you might demonstrate empathy towards these clients when you are able to work with them again, and encourage everyone to build on their empathy practices throughout this pandemic and beyond. Being empathetic and understanding the situation of those with whom you interact will make your business so much easier to handle, and will probably even result in an increase in that business as well.

    Episode Highlights:

    • The importance of employing empathy and understanding with everybody
    • Some examples of how to show empathy in your business
    • Practicing empathy during the pandemic

    Quotes:

    "As a Ninja, the best way to run our business is to make sure that you're using empathy when you're engaging with your clients, and your potential clients, and just everybody in your database."

    "We don't know what's going on in their history or their family…be very, very, very understanding."

    "Setting expectations is going to be incredibly important."

    "Listen, and understand where they're coming from, and vice versa."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at TSW@TheNinjaSellingPodcast.com

    Ninja Selling

    www.NinjaSelling.com

    @ninjasellingofficial

    Ninja Coaching:

    www.NinjaCoaching.com

    @ninja.coaching

    Garrett

    garrett@ninjacoaching.com

    @ninjaredding

    Matt

    matt@ninjacoaching.com

    @matthewjbonelli


    Short Term Goals To Scale Long Term Vision Apr 30, 2020
    Show notes

    These days, Matt and Garrett are having a lot of conversations with people who are wondering about their own long-term goals - whether or not they should even maintain them, and if so, how to do it. Today's episode presents our hosts' response to these questions as they emphatically recommend maintaining long-term goals, but focusing on some short-term ones for the next 30, 60, or 90 days, which will continue to help ensure forward progress.

    As part of their response, they look at ways to break down long-term goals into short term ones, and emphasize the importance of setting goals that are controllable. They also share some of their own short-term goals and reiterate just how crucial it is to continue leaning into relationships these days. While the information and advice shared here today are highly relevant during these unusual times, rest assured that they are just as relevant at any time and for any aspect of life. No one can predict what life and business will look like on the other side of this pandemic, but today's episode offers yet another step forward in helping ensure that you are as prepared as possible for whatever comes.

    Episode Highlights:

    • Breaking down long-term goals into short-term goals
    • Setting short-term goals over which you have control
    • Some of Matt and Garrett's short term goals
    • Planning to become 'financially fit'
    • Leaning into relationships these days

    Quotes:

    "Don't get too locked on the goal. Enjoy the journey."

    "This is a golden time right now to be playing with the short-term goals."

    "Start there - the to do, to be, to have, to give - and just start throwing some ideas onto paper."

    "How can you respond to those situations that you're not in control over and turn it into something that now you can control?"

    "I don't think there's any time where learning better communication and asking better questions there can be roadblocks, and so if there is, it's ourselves, and we've got to address that."

    "These are the times that we really need to be internally growing."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at TSW@TheNinjaSellingPodcast.com

    Ninja Selling

    www.NinjaSelling.com

    @ninjasellingofficial

    Ninja Coaching:

    www.NinjaCoaching.com

    @ninja.coaching

    Garrett

    garrett@ninjacoaching.com

    @ninjaredding

    Matt

    matt@ninjacoaching.com

    @matthewjbonelli


    Alcohol Steals Motivation Apr 27, 2020
    Show notes

    Today's topic is both a simple and very important one, particularly given the current situation throughout the world: alcohol. As everyone adjusts to the altered lifestyle that has been thrust upon them, alcohol sales and consumption are off the charts, leaving Matt and Garrett more than a little concerned about just how well everyone is doing out there.

    In this episode, Matt and Garrett review the current statistics and their own observations regarding the rise in alcohol usage, and debunk the myth of alcohol's contribution to business. They also discuss the impact that alcohol has upon so many aspects of a person's life, encourage listeners to find other ways to decompress, and recommend that they take a pause, analyze their own situation, and course correct if necessary. While they fully understand that drinking in moderation is something that is part of so many people's lives, including their own, today's show is their little 'Public Service Announcement' encouraging everyone to exercise self-awareness and to approach alcohol consumption responsibly during this pandemic and beyond.

    Episode Highlights:

    • Some statistics and observations about the current rise in alcohol sales and consumption
    • Debunking the myth of alcohol's contribution to improving business
    • Finding other ways to decompress
    • It's time to step back, evaluate, and be self-aware and responsible
    • The effects of alcohol on sleep patterns, recovery, weight loss, motivation and productivity

    Quotes:

    "Alcohol is not a performance increaser or enhancer when it comes to business."

    "Is my thought of what might help me decompress impacting my ability to be better energized so I can perform better the next day so I'm not as stressed, and don't need all that alcohol by the end of the day?"

    "How can I be the sharpest I can possibly be right now?"

    "If you take the average realtor and you send him to a party, the average realtor will leave with a buzz. You take a Ninja and send him to a party, they'll leave with leads."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at TSW@TheNinjaSellingPodcast.com

    Ninja Selling

    www.NinjaSelling.com

    @ninjasellingofficial

    Ninja Coaching:

    www.NinjaCoaching.com

    @ninja.coaching

    Garrett

    garrett@ninjacoaching.com

    @ninjaredding

    Matt

    matt@ninjacoaching.com

    @matthewjbonelli


    Using The Phone With Intent Apr 23, 2020
    Show notes

    While, naturally, there are some good things happening out there these days in real estate, it's also true that some people are struggling as they find themselves in the many new situations arising from the pandemic. One glaring example of this can be found in the act of contacting clients during these uncertain times without being 'called out' for insincerity or appearing 'salesy'. Today's episode looks at this important issue and, as always, offers quality advice for listeners which can be implemented immediately.

    Proper intent, growing solid and comfortable relationships, asking quality questions, and using this unique time wisely are all discussed in this crucial episode since, together, they will render your contact with clients genuine and show that you truly want to know how they are feeling during this unprecedented event and beyond. Garrett and Matt also offer some advice around the most appropriate words to use when contacting your clients so that your good intentions are clear from the very start, and so that their responses will help you understand more fully how you can help. Far from feeling discouraged about contacting your clients during this stressful time, you need to be using this time to sincerely demonstrate just how much you think and care about them. People want to talk these days – be there to listen.

    Episode Highlights:

    • Contacting clients these days with the proper intent
    • Leaning into the relationship side of your business
    • Asking quality questions that appeal to each person's prevalent learning style
    • Using this time wisely

    Quotes:

    "We need to forget that we're in real estate, and we need to remember that we're in the relationship business."

    "Embrace what this time is right now…lean into the relationship side more than you've ever leaned into it."

    "Focus on the people and the transactions will take care of themselves."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at TSW@TheNinjaSellingPodcast.com

    Ninja Selling

    www.NinjaSelling.com

    @ninjasellingofficial

    Ninja Coaching:

    www.NinjaCoaching.com

    @ninja.coaching

    Garrett

    garrett@ninjacoaching.com

    @ninjaredding

    Matt

    matt@ninjacoaching.com

    @matthewjbonelli

    "It's important to acknowledge what the relationship is."


    Sharpen Your Axe Apr 20, 2020
    Show notes

    Abraham Lincoln's quote, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe", provides the foundation for today's episode as Garrett and Matt take an in-depth look at the important role that preparation plays in our business lives. Taking the time now to sharpen the tools and skills you bring to your business will help ensure success for you and your clients both during this pandemic and throughout the 'new normal' that will exist once it is over.

    Today, our hosts offer a number of strategies to help you sharpen your business skills including employing some of the Ninja Selling tools, and to build that all important trust with clients by asking the right questions and really listening to their needs and goals. They also demonstrate the importance of collecting and using data to identify trends which will ultimately benefit agents, buyers, and sellers alike. These trying times may very well bring about a 'culling of the herd', but following the advice presented by Matt and Garrett in today's show will allow you to not merely survive the cull, but to ensure that you, your business, and your clients continue to thrive.

    Episode Highlights:

    • Sharpening your business tools and skills in order to succeed during the pandemic and beyond
    • Using this time to practice and hone your skills involving The 10-Step Buyer Process, The Pre-Listing Interview, and the Listing Presentation
    • Building trust with clients
    • Collecting and using data to help prepare yourself and educate your clients

    Quotes:

    "Most of the places in the United States are still going multiple offers!"

    "If we're ready for anything, then we can adjust right there on the fly."

    "Be the hub, be the one collecting the data so you can be the smart one for your clients."

    "If you really take that time to get to know their situation…before you ever walk in the door and do a listing presentation, it's going to separate you from all the people that are kind of winging it out there."

    "Get ahead, be thinking ahead - don't be looking right at what's happening today – that's how you're going to thrive through these times."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at NCC2C@ninjacoaching.com

    Ninja Selling

    www.NinjaSelling.com

    @ninjasellingofficial

    Ninja Coaching:

    www.NinjaCoaching.com

    @ninja.coaching

    Garrett

    garrett@ninjacoaching.com

    @ninjaredding

    Matt

    matt@ninjacoaching.com

    @matthewjbonelli


    Who Are You Surrounding Yourself With? Apr 16, 2020
    Show notes

    At all times, and especially during times of uncertainty, surrounding yourself with as much positive energy as possible is a key to success, and that's why choosing this topic for today's episode of the Ninja Selling podcast is so very important. Garrett and Matt are both enthusiastic believers in the power this energy holds and they have a great deal of knowledge and advice regarding it to share with listeners.

    In this episode, our hosts discuss the importance of surrounding yourself with people who will help you move forward, introduce ways to set yourself up for attracting these people into your life, explore the concept of both giving and taking energy, and identify a variety of different energy sources. Overall, they paint a picture of the many benefits of positive energy and its remarkable ability to generate happiness and success in our lives - precisely what we all need during these trying times and beyond.

    Episode Highlights:

    • The importance of surrounding yourself with people who will move you forward
    • Giving and taking energy
    • Setting ourselves up for attracting the right people into our lives
    • The effects of good energy
    • Finding energy in a variety of sources

    Quotes:

    "Find people you can spend a little more time with who are contributing to your positive mindset, your energy."

    "It takes one bad, weird client out there to sometimes derail an entire week, and it's hard to let go of it."

    "You all have an incredible positive energy to you."

    "These are Ninjas…these are the people you want to surround yourself with."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at NCC2C@ninjacoaching.com

    Ninja Selling

    www.NinjaSelling.com

    @ninjasellingofficial

    Ninja Coaching:

    www.NinjaCoaching.com

    @ninja.coaching

    Garrett

    garrett@ninjacoaching.com

    @ninjaredding

    Matt

    matt@ninjacoaching.com

    @matthewjbonelli


    Lead With Your Health; Mental & Physical Apr 13, 2020
    Show notes

    Today's episode is one about which Matt is particularly excited since it is all about the importance of working on your mental and physical health, especially during trying times. As we all maneuver our way through the uncertainty which this pandemic generates, it is crucial that we continue to lean into learning how to take care of our bodies and our minds, and Matt and Garrett have some tried and true methods to help you do just that.

    Throughout this episode, you will learn about the importance of maintaining your personal health and your habits surrounding gratitudes and affirmations, the power that an abundant mindset offers you, and some examples of strategies that our hosts employ to positively impact their physical and mental health which you can immediately implement yourself. Matt and Garrett also highlight the connection between your personal health and its impact upon your wealth, sharing examples of those who are using this knowledge to continue to enjoy success despite the many changes occurring throughout the world in light of COVID-19 these days. Now more than ever, we all want to just feel better about so many aspects of our lives, and today's episode teaches us how we can make that a reality.

    Episode Highlights:

    • The importance of addressing personal health and maintaining gratitudes and affirmations during these times
    • The power of the abundant mindset
    • Some of Garrett and Matt's techniques and strategies for addressing physical and mental health

    Quotes:

    "Your personal health has a significant impact on your wealth."

    "I am seeing a clear as day difference for the people that are in amazing mindsets to the ones that are not doing their day to day mind activities, and the amount of business they're seeing right now."

    "We still have to keep our eye on the long term and making sure that we do what we need to do to be in that game and it starts with our own mental wellbeing and our physical wellbeing, for sure."

    "Now is the time that you want to be performing at your best and so you should be paying attention to that nutrition."

    "Go out there and thrive right now."

    Links:

    www.TheNinjaSellingPodcast.com

    Email us at NCC2C@ninjacoaching.com

    Ninja Selling

    www.NinjaSelling.com

    @ninjasellingofficial

    Ninja Coaching:

    www.NinjaCoaching.com

    @ninja.coaching

    Garrett

    garrett@ninjacoaching.com

    @ninjaredding

    Matt

    matt@ninjacoaching.com

    @matthewjbonelli


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