Move: The Go To Market Podcast

Latest Episodes:

268: Jeff Bezos & His Philosophy on the Employee as an Owner Aug 27, 2019

Show notes

Mission, People, & Culture: They form what Sangram calls the magic triangle. Every company has to address these 3 issues, and few address them quite like Amazon. Dive into our third installment of a 4-part series on Jeff Bezos’ shareholder letters.

Co-hosts James Carbary and Sangram discuss how Jeff Bezos thinks and acts differently within Amazon. Sangram spent the holidays pouring over a mound of letters Jeff has sent to his shareholders every year, and this week Sangram continues to deliver insights he’s discovered from those letters. (You can find them all here.)

If you missed part 1 or part 2, go check those out as well!

267: How to Instantly Connect with Your Future Customers w/ Logan Lyles Aug 27, 2019

Show notes

Deals don’t come easily.

The days of cold-calling and spray-and-pray emails are quickly fading.

What’s a salesperson to do in today’s climate of increased noise, and decreased acceptance?

Collaborate.

Logan Lyles came on a #TakeoverTuesday episode of the #FlipMyFunnel podcast to discuss selling in today’s climate.

He’s the director of partnerships at Sweet Fish Media and has over a decade of experience in B2B sales. Since hopping on board at Sweet Fish, he’s been crushing deals, and he doesn’t do cold outreach.

He gave his 3-step process to stand above the noise, build customer relationships, and close deals.

266: What An NFL Pro Thinks About Leadership, Trust, and Small Wins w/ Reggie Rivers Aug 27, 2019

Show notes

What if you didn’t have to wait until you were “in charge” to lead those around you?

Authority doesn’t always equal leadership.

Regardless of your position, you can start leading now.

Reggie Rivers is a former running back for the Denver Broncos and currently a keynote speaker for his company Corporate Kickoff. In this episode of the #FlipMyFunnel podcast, Reggie joined us to talk about leadership, trust, and celebrating small wins.

265: Joy Is Forever; Happiness Is Temporary Aug 27, 2019

Show notes

Most of us chase temporary happiness, when we should be chasing everlasting joy.

What does that really mean? Sangram unpacks the entire concept on this #OneBigIdea episode of the #FlipMyFunnel podcast.

Using examples from everyday life, like an individual’s career, school, relationships, and yes, even pets, Sangram shows how we can shift our focus from temporary happiness to a feeling that can’t be taken away.

264: Flashback - 3 Things B2B Marketers Can Learn From The B2C Sphere w/ Bryan Brown Aug 27, 2019

Show notes

In this episode, we brought in our very own Bryan Brown, Chief Product Officer at Terminus, to chat about the difference between B2B and B2C marketing and what we, as B2B, can learn from the B2C sphere.

263: Jeff Bezos’ Philosophies on Customer Obsession - Part 2 Aug 27, 2019

Show notes

Welcome to part 2 of our 4-part series on the philosophies of Jeff Bezos. These episodes are based on Jeff’s letters to his shareholders over the last 21 years (you can find all of the letters here.)

This week, it’s all about Jeff’s customer obsession.

In business, we constantly hear that we must be “customer-centric, customer-focused, customer-first …” the list goes on.

But no one’s obsessed with their customers like Jeff Bezos is — he’s been talking about it since 1997, and not on a hip social media post. He wrote about it in his first letter to his shareholders, cementing the idea deep within the roots of Amazon’s conscience.

(If you missed the first episode in this series, you can find it here.)

262: 3 Specific Ways to Make Your Organization More Productive w/ Andrew Hurley Aug 27, 2019

Show notes

For summer reading what sounds better? Inching along on 16 unfinished books?

Or reading 3 great ones cover to cover?

Obviously the second. So why are we so tempted to run our business operations the other way?

In this episode of #FlipMyFunnel James Carbary of Sweet Fish Media takes over to talk with Andrew Hurley the Director of Operations about 3 specific ways to make your organization more productive.

James and Andrew describe Sweet Fish before Andrew came along as a messy bedroom. Everything everywhere, nothing had a designated place.

The business was experiencing rapid sales growth and it was like throwing more things into that messy bedroom.

It seemed like at the time nothing was being done the same way twice. A lot of Andrews work at the beginning was figuring out where everything goes and what processes needed to be put in place.

Andrew revolutionized the operations of Sweet Fish and James brought him on my podcast to share his top 3 tips for productivity.

261: How to Build World Class Teams w/ Corinne Sklar - CMO Bluewolf, An IBM Company Aug 27, 2019

Show notes

Everybody company wants it, but not every company gets it.

In fact, of the tens of thousands of companies out there, few ever quite get to say that they’ve truly got a world class team.

Anybody can hire world class talent, but it takes a special organization to ensure all of that world class talent seamlessly and cohesively forms into a world class team.

So what does it take?

Humans are the users of all of the technology that your company puts out there. They’re the ones that are making emotional, and not always rational decisions around every part of a business.

We forget about the human needs of our customers.

It’s been said time and time again that people respond to people. People respond to emotion, which is why your marketing campaigns should be focused on the humanity of your customers. The heart of your customers.

260: How Consistency Creates Massive Outcomes Aug 27, 2019

Show notes

When you exercise or start learning a new skill or a new language, there’s one major element that determines the outcome of that endeavor: Consistency.

If you only work toward your goal once or twice a year, or every now and then, the action is random and it’s unlikely anything will come of it.

It becomes a hobby you don’t really care about, rather than a goal you want to achieve.

But if you work on it daily, weekly, or monthly, on whatever consistent schedule works for you, then you can create a massive impact.

In this episode, we take a quick, concise look at how consistency creates massive outcomes.

259: How Thomson Reuters Runs Their ABM Program at Scale With These 5 Strategies w/Jillian Gartner Aug 27, 2019

Show notes

95%.

That was her 2018 win rate.

When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good in fact, ABM’s in her title: She’s the Director of Account-Based Marketing at Thomson Reuters.

She came on this episode of the #FlipMyFunnel podcast to discuss her incredible 5 step process that led to this amazing win-rate.

Jillian works with every part of her company to ensure #OneTeam, pulling from her experience in sales and global marketing at various companies. (Jillian also has an MBA from Findlay.)

Don’t miss this episode.

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