Move: The Go To Market Podcast

Latest Episodes:

248: A 5-Part Formula to Effective Communication Aug 27, 2019

Show notes

Here comes part 2 of the book review of “Communicating for a Change” by Andy Stanley and Lane Jones.

Andy lays out a 5-part formula to communicate more effectively in his book, and Sangram breaks it all down here on this episode of the #FlipMyFunnel podcast.

Sangram zeroes in on Andy’s proven technique of “Me, We, God (or Source), You, We.” After a quick recap of last week’s episode, we dive in and unpack each of these key steps.

The formulas helps us all communicate a message more effectively to our entire organizations, so our listeners are not only carry the the message, but communicate it to others.

247: Why Companies Like HubSpot Are Tripling Down on Podcasting w/ Sam Balter Aug 27, 2019

Show notes

Many companies are wondering about podcasting. Should they get in the game? The truth is if you’re not active in podcasting, it's like not having a blog — potentially worse. So, why is podcasting the best content creation flywheel? And why is a large content brand like HubSpot tripling down on the medium?

There’s no one better to answer those questions than Sam Balter.

Sam is the senior marketing manager of podcasts at HubSpot, a large, publicly traded content machine, and the host of the Weird Work podcast. His company recently tripled down on podcasting, producing not one, but three very different shows from the niche to the mass appeal.

If you’ve flirted with the idea of podcasting or are curious about using it as a marketing, content creation, or networking tool, this episode is for you.

246: 8 Video Tips for B2B Sales Pros w/ Jason Price Aug 27, 2019

Show notes

By now, you’ve probably heard you should be using videos somewhere in your B2B sales cycle. But … how do you do it? Where does video fit in the sales cycle? Should you always use video?

Good news — we have answers from Jason Price, President and Co-Founder of Covideo, an email video platform for sales and marketing. He delivered a powerful message at a #FlipMyFunnel conference on using video for B2B sales.

We caught it all right here on our #FlipMyFunnel podcast.

244: Flashback - Think and Grow Rich Company Culture w/ Katie Burke Aug 27, 2019

Show notes

In order to cultivate exceptional company culture, you need to “Think and Grow Rich.” Sangram sits down with Katie Burke, Chief People Officer of Hubspot, to talk about the importance of company culture.

243: Want to Be a Better Communicator? Do These 3 Things Aug 27, 2019

Show notes

In this one, Sangram does a book review of Communicating for a Changeby Andy Stanley and Lane Jones.

242: How to Never Lose a Customer EVER Again w/ Joey Coleman Aug 27, 2019

Show notes

In our pursuit of conversion rates, we’ve often missed customer retention. Our thrill of the chase has left many of our prospects disasatisfited with their level of service once they become buyers.

It’s an unnecessary evil, says Joey Coleman. He came on our #FlipMyFunnel Podcast to share some mind-blowing thoughts on customer service and how to never lose another customer.

You’ll love this guy.

He’s the Chief Experience Composer (real title) at Design Symphony, which is a customer experience branding firm. He wrote a book called Never Lose a Customer Again, he speaks around the world, loves the mountains, oh, and here’s something fascinating: He sang in front of the pope.

Trust us, this will be an experience.

241: Transforming ABM at Terminus w/ Todd McCormick Aug 27, 2019

Show notes

Though a leader in helping others implement Account Based Marketing (ABM), Terminus struggled to implement ABM principles itself until two years ago. Todd McCormick and Lucas Ulloque, Chief Revenue Officer and VP of Sales Development, joined #FlipMyFunnel to talk about Terminus' transformational journey to ABM.

240: How Optymyze Defines TAM and Measures ABM w/ Renny and Sarah Aug 27, 2019

Show notes

The idea of ABM is really about alignment. It's about focusing. It's about concentrating on the group of accounts that are going to provide the highest value to your business. To flesh out the concept of ABM, we brought Renny Fidlon and Sarah McGlinchey from Optymyze to discuss the pillars of ABM success.

239: How to Report on Rev Ops at the Board Level w/ Brad Smith Aug 27, 2019

Show notes

Revenue Ops has a tough job already. But reporting at the board level adds an extra layer of complexity.

On this episode of the #FlipMyFunnel podcast, we discuss how to crush your next rev ops report with the board. We brought in Brad Smith, our very own Terminator (what we call our rock stars!).

He’s the Director of Revenue Operations here at Terminus, and besides his daily duties, he’s tasked with reporting all of revenue operations every quarter to the board. Whether you are a marketing leader, a sales leader, or in rev ops, check out these 7 tips on rev ops reporting at the board level.

238: How to Conduct Effective 1 on 1’s with the CARE Format Aug 27, 2019

Show notes

The 1 on 1 meeting.

A lot of us have them on a regular basis. They may be useful meetings to check in with managers or direct reports. They may be time to catch up on workloads, responsibilities, or even just a chance to connect.

For as many of us that have meaningful 1 on 1 meetings though, an equal number of us are frustrated, indifferent, or even hesitant to establish any sort of regular, consistent, individual check in meetings with our managers or direct reports.

But why? Why does the 1 on 1 meeting elicit such a strong response from so many of us?

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