Move: The Go To Market Podcast

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258: Jeff Bezos & His Philosophy on Growth – Part 1 Aug 27, 2019

Show notes

This is part one of a four-part series reviewing the Amazon shareholder letter written by Jeff Bezos in 1997 and his big idea around Day 1.

Take a look at all of his letters here: http://www.zachpfeffer.com/single-post/2017/10/21/Links-to-all-of-Jeff-Bezos-Letters-to-Shareholders-1997---2017

Amazon started in 1994 and by 1997, it went public with $147 Million in revenue growth and 1.5 Million customers.

Today, Jeff Bezos is the richest man in the world having sold 100 million products in one Amazon PRIME day, 600,000+ employees, $177 Billion in revenue and recently, Amazon reached the $1 trillion market cap, the only other company that has done so besides Apple.

When it came to growth, Bezos understood early on what mattered most. Learn the top 2 things he mentioned in his first shareholder letter and hear Sangram discuss why thinking big and for the long game can help your business grow too.

257: The 4-Part SEO Framework That Helped This Marketer Outrank Wikipedia w/ Gaetano DiNardi Aug 27, 2019

Show notes

We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and you want the honor of being that solution for them. So what do you do?

You build an effective SEO plan for your content to drive more traffic to your site. Welcome to Gaetano DiNardi’s world over at Nextiva where he’s the director of demand generation for the Arizona-based cloud communications company. Gaetano is a seasoned professional when it comes to ranking well on Google; in fact, his 4-part framework helped him outrank Wikipedia.

That’s why we were so pumped when he sat down with us to walk us through his trusted framework. Following these four steps can help any company improve the flow of organic traffic to their site.

256: Building a Moat, Finding Your Fit’s Source, and Playing the Long Game for Yourself w/ Rand Fishkin Aug 27, 2019

Show notes

Companies are hard to build and hard to sustain. They require protection from competition in the form of a moat. They require intelligence data on their ideal clients. It’s important to know who your ideal client is and what they like, but you also need to know where they go to consume it and how to engage with them there.

In addition to that, founders face extreme pressure that comes from a number of sources most often generated by the ideas of the culture in which their company operates. These pressures can be very difficult emotionally for founders of companies constantly being compared with or comparing themselves to the fellow participants of their space.

If anyone is able to relate with and speak to these challenges it’s Rand Fishkin.

Rand is the founder of Moz, Inbound, and Sparktoro, and author of the book Lost and Founder, a painfully honest field guide to the startup world. He joined me on this episode of #FlipMyFunnel to unpack the practical needs of marketers as well as the emotional and mental needs of anyone in a leadership role of a company.

255: Best of 2018 - 3 Things to Know About Pitching ABM to Your Board w/ Megan Lueders Aug 27, 2019

Show notes

Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been able to help their board and executive team see the value and progress of their ABM efforts. A unique, collaborative dashboard in Salesforce helps everyone stay in alignment with consistent visibility.

254: Best of 2018 - Glass Balls vs Rubber Balls w/ Meg Zelman Aug 27, 2019

Show notes

Meg Zelman is one of our rockstars at Terminus.

As a new mom, Meg has a lot on her plate. She likes to think of everything on her to-do list as either a glass ball or a rubber ball.

Glass balls will break if they’re dropped. Rubber balls will bounce for a little while.

At the end of the day, far more things are rubber balls than glass ones. Give yourself some grace once in a while.

253: Best of 2018 - The Importance of Journaling Aug 27, 2019

Show notes

Sangram argues the benefit of journaling as a tool for self-reflection and the achievement of goals.

252: All-Time Most Downloaded Episode on Customer Success vs. Customer Happiness w/ Lincoln Murphy Aug 27, 2019

Show notes

In this one, we're replaying our most downloaded podcast episode, an interview with Lincoln Murphy in which he discusses the difference between customer success and customer happiness.

251: Flashback - ABM Success: Invoca's Journey from Implementation to Optimization w/ Julia Stead Aug 27, 2019

Show notes

Julia Stead, Director of Demand Generation for Invoca, discusses the successes and challenges of their implementation and optimization of ABM over a one-year period.

250: The Top 3 Priorities of a CMO Who Just Happened to Raise $103M with $1.6B In Valuation w/ Jen Grant Aug 27, 2019

Show notes

Do you have a Department of Customer Love?

Maybe that should be one of your marketing priorities heading into the new year.

In this episode of the #FlipMyFunnel Podcast, we spoke to Jen Grant about the culture at Looker, her top priorities as the Chief Marketing Officer, and how Account Based Marketing is related to these priorities.

249: Flashback - How to Get Started With ABM Content w/ Shauna Ward Aug 27, 2019

Show notes

A lot of people seem to think that Inbound and ABM have opposite strategies when it comes to content. That’s not true! With ABM, it is a similar mindset, but a different approach.

Shauna Ward is a Content Marketing Manager at Terminus, and she spends a lot of time thinking about how to use content in an increasingly ABM world. Here are three tips she has for getting started with ABM content!

Set expectations for measurement and set new KPI’s. Filling out lead forms may mean a lot in the inbound world, but engagement means more when you’re thinking along ABM lines.
Get personalized with your content. Show that you care about your targeted accounts.
Know when to use gated vs. ungated content. Balance giving away your content with keeping your targeted accounts engaged.

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