Move: The Go To Market Podcast

Latest Episodes:

278: Customer Obsession: Making Patriots Fans Out of Your Customers Aug 27, 2019

Show notes

Patriot's fans. You either love 'em, hate 'em, or you're one of 'em.

But no one can deny their team loyalty and passion for evangelizing.

We all want our customers to be like Patriot fans. We want them to run and tell everyone that our company and product is amazing. That's what customer obsession is all about.

But how do you create raving fans?

What do you do if you realize your customers aren’t raging fans?

In today's #FlipMyFunnel podcast we give you an inside look at the program our company has recently implemented to crank up our customer focus and turn our customers into raving fans.

277: Flashback - The Creative Curve w/ Allen Gannett Aug 27, 2019

Show notes

We're bringing it back to another one of our favorite episodes for Flashback Tuesday!

What do The Beatles, Elon Musk, JK Rowling, & Steve Jobs have in common?

Besides being trailblazers in their respective fields, there is a common thread tying them all together. One that can be summed up in 2 simple words: Creative Genius.

Nobody is going to argue that what The Beatles did in their short career was anything short of groundbreaking and genius. Nobody can look at the success of the Harry Potter franchise and arrive at any other conclusion than that JK Rowling is filled with creative genius.

But what if you’re not JK Rowling? Or John Lennon? Do you stand any chance at being a creative genius? At being an icon in your respective field?
According to my friend Allen Gannett, the CEO of TrackMaven, and one of the keynote speakers at the very first #FlipMyFunnel conference, anybody can be a genius.

Allen has written a book called The Creative Curve, in which he explores the myth that we are born creative, and how you too can be a creative genius.
All it takes is a lot of hard work, a little luck, and what Allen calls “The 4 Laws of the Creative Curve.”

276: Community Building, Instagram, and Failing Forward w/ Amanda Nelson Aug 27, 2019

Show notes

Ready for an amazing example of community marketing done right?

On this episode of the #FlipMyFunnel podcast, we brought in an expert marketer to explain the ins and outs of community marketing.

Amanda Nelson is the Director of Community Marketing at Salesforce. She recently released a set of GIFs that now have almost 8 million views. How did she do it? She took her philosophies of community marketing, listened to her customers, and jumped in on the conversation.

275: Struggle Creates Change, Change Creates Growth Aug 27, 2019

Show notes

When was the last time you really grew? Did you grow when you were happy and lucky? Did you grow when everything was going your way? Or did you grow when there was a struggle?

Being the youngest in a house of five kids, I know a thing or two about struggle.

But struggle is so very important to create change. And with change, there are endless opportunities for growth - both personally and professionally.

So my big challenge for all of you is to list the change that you know you must have, and have been making excuses for. Say it out loud. Find an accountability partner, and start working on it one day at a time. Start today! And then see yourself grow exponentially!

You will smile at struggle because you know, right around the corner, growth is waiting for you.

274: How to Scale up Your Account-Based Marketing w/ Daniel Day Aug 27, 2019

Show notes

Daniel G. Day, Director of Account-Based Marketing (ABM) and Market Planning at Snowflake Computing is an ABM rock star. Snowflake Computing is a cloud-based data-warehousing startup.

In this episode of the #FlipMyFunnel podcast, he touches on ABM best practices and how the new version of Terminus is a real game changer.

273: Part 4 of the Bezos Letters: Why It’s Always Been Day 1 At Amazon Aug 27, 2019

Show notes

“Day 2 is … followed by death. That’s why It will always be day 1 at Amazon.” — Jeff Bezos

Here it is: The final chapter of our 4-part series on Jeff Bezos’ letters to his shareholders.

We saved the best for last.

In this #FlipMyFunnel podcast, we unpack Bezos’ philosophy of day 1.

There’s never been a day 2 at Amazon.

Bezos has made sure of that. He knows that to be successful, you have to double down on customer delight and eliminate inefficient processes.

There are 3 specific ways that Bezos ensures there will never ever be day 2 at Amazon, and Sangram and James unpacked them all right here.

272: 4 Simple Tweaks That Will Radically Increase Your Daily Productivity w/ Bryan Wish Aug 27, 2019

Show notes

Often, it’s not the small things, but the big things that truly determine our daily productivity. The smallest tweaks can have the largest impact.

Bryan Wish is the kind of guy who knows exactly what we’re talking about. He’s a pro at efficiencies, helping executives get the most out of the day.

James Carbary interviewed him on this #TakeoverTuesday episode of the #FlipMyFunnel podcast.

On this episode, Bryan gives 4 super easy, super practical tips that can have dramatic impact on your day-to-day, and your workweek.

271: How to Be Humble and Run Amazing Social Media Campaigns w/ Caitlin Angeloff Aug 27, 2019

Show notes

Most companies are using social media, but that doesn’t mean they are using it correctly.

There’s no single secret formula to having successful social media campaigns, but there are some methods you can use to increase your likelihood of success.

We spoke with Caitlin Angeloff in this episode of the #FlipMyFunnel podcast about modern companies embracing social media, a solid social media framework, and the types of social media that work best for B2B companies.

270: Passion Trumps Resume Aug 27, 2019

Show notes

Is it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to fruition?

Sangram Vajre, chief evangelist and co-founder of Terminus, knows the answer. “Passion trumps resume. Every day and twice on Sunday.”

“Passion is something that can cut through fear and create love for who we are and what we do. It’s an important idea for anyone who’s in any kind of leadership role that requires cross-functional support or buy-in. It’s about making our customers heros in their own organization.”

Listen to the Passion Trumps Resume podcast and find out what else makes Vajre and Terminus so successful.

269: Flashback - How to Double Your Win Rate with ABM w/ Daniel Oxenburgh Aug 27, 2019

Show notes

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double?

Meet Daniel Oxenb urgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM.

Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will!

“Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”

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