Move: The Go To Market Podcast

View Top 200 Chart

Back to Rankings Page

Business
**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

288: The 3 Things Marc Benioff Focused On to Get Results Aug 27, 2019

Show notes

Everybody knows you can’t be good at everything.

You especially can’t be good at everything all at the same time.

So, what do you do?

Focus on the 20 percent.

What 20 percent? Not just any 20 percent.

Focus on the 20 percent that makes 80 percent of the difference.

This is known as the 80/20 rule. You might have heard about it before.

Marc Benioff is a big believer in the 80/20 rule.

So, this week, James and Sangram completed another #FlipMyFunnel episode in our series discussing Marc Benioff’s Behind the Cloud book. This book is great for anyone who’s trying to lead, make a change, or challenge the status quo.

In this episode, we talked about the 3 things Marc focused on to get incredible results at Salesforce. The 20 percent he focused on to make 80 percent of the difference.

What are those three things?

We’re glad you asked.

287: Creating a Frictionless Customer Experience w/ Gene Foca Aug 27, 2019

Show notes

Today's host is David Lewis, Founder of DemandGen.

What do coaching soccer and being a CMO have in common?
Well, actually, a lot.
Gene Foca is currently the CMO of Getty Images. Before that he was the SVP of Marketing at FreshDirect. Before that he was Senior Director of Marketing at Amazon.
And way before that he was a paid soccer coach at the club and high school levels for nearly 20 years.
Gene came on the #FlipMyFunnel podcast to talk about the lessons he learned as a soccer coach that he has applied as CMO. We talked about creating successful teams and working to ensure a frictionless customer experience.
He also gave us an inside look at what Getty Images is focusing on next to raise their customer experience to the next level.

286: How to Lead When You Are Not in Charge w/ Clay Scroggins Aug 27, 2019

Show notes

Some kids want to be firemen when they grow up. Others want to be doctors or engineers or fitness gurus.

Clay Scroggins wanted to be a leader.

And he’s been a leader throughout his career.

But when you go to his LinkedIn page, you won’t see the titles you typically associate with leadership.

That’s because this author, pastor, and speaker doesn’t believe you need to be a CEO, or even have any formal authority, to be a great leader.

Clay was our most recent guest on the #FlipMyFunnel podcast. He shared with us principles you can implement to become a great leader, right where you’re at.

285: Moments Matter, Experience Gathers, Everything Else Scatters Aug 27, 2019

Show notes

A little poetic spin on this week’s #BigIdeaFriday:

Moments matter, experience gathers, everything else scatters.

This episode of the #FlipMyFunnel podcast, Sangram dives into how you can create meaningful moments for your B2B customers. He uses examples from hospitality to show how the B2C world often really gets it right, and we could all learn a thing or two from magical moments and experiences (like Magic Castle’s poolside popsicle delivery service!).

284: Flashback -Methods, Models, and Metrics of Account-Based Revenue w/ Trish Bertuzzi Aug 27, 2019

Show notes

The marketing game has changed again. And with that, the way we approach business accounts.

No longer does it make sense to cast a wide net. Rather, we need to thoughtfully strategize on what accounts to direct our focus on.

It’s time to bring together sales and marketing and align our tactics to personalize the experience for our customers.

What exactly are we talking about?

This is account-based marketing. And if done right, it can be highly successful.

At a #FlipMyFunnel event Trish Bertuzzi, President and Chief Strategist with Bridge Group, Inc. discussed her experience and framework for Account-Based Marketing (ABM). She highlighted the four crucial things she’s learned along the way.

283: How Salesforce Succeeded Turning Tactics Into Strategy Aug 27, 2019

Show notes

#FlipMyFunnel host Sangram Vajre and Sweet Fish Media Founder James Carbary discuss the insights from Marc Benioff’s book Behind The Cloud.

They focused on one crucial quotation: "One idea alone is a tactic, but if it is executed in a number of different ways, it becomes a great strategy." --Marc Benioff

282: A Silicon Valley CMO Shares Her Six Secrets of Success w/ Jennifer Dimas Aug 27, 2019

Show notes

Being a successful CMO requires several characteristics and skills:

Surround yourself with mentors/advisors
Do your on boarding homework
Understand your brand
Know what you don’t know
Assemble your dream team and tools

Aspiring marketing executives will want to join us as we get into the weeds of discovering if you have what it takes to be a successful CMO with Jennifer Dimas.

281: Why Experimenting is the New Marketing w/ Jim Ewel Aug 27, 2019

Show notes

Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning?

This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing.

There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword. But In this episode of #FlipMyFunnel, we’re joined by Jim Ewel, former Vice President of Marketing at Microsoft.

Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large expensive campaigns.

280: To Serve Your Customers Best, Serve Your Employees First Aug 27, 2019

Show notes

Happy employees will go the extra mile to serve their customers because they feel valued, respected, and cared for by their organization.

One of the best ways to show both employees and customers that they’re valued is to listen to them. Each group has something to teach the other, and a company becomes stronger when they listen to the people they serve and share that information between themselves.

Make regular opportunities to understand what your customers and employees want and need and communicate with both groups:

Launch a “customer in the office program.”
Tell customers’ stories as part of your weekly company update.
Have different members on the team share a customer win (not just sales).
Create an “In the customer’s office” program, the reverse of the “Customer in the office” program.

279: Never Stop Loving Your Customers, Even When They Leave w/ Jason Katz & Ryan Vitello Aug 27, 2019

Show notes

When a customer churns, this is a tremendous opportunity for you to:

Get feedback on your company’s good, bad, and ugly
Find out what the lost customer really needs
Find out their timeline for achieving it
Continuing to show them that you care about their business journey with advice, suggestions, contacts, etc., even though you’re no longer their vendor
Keep the lines of communication open
Work to become the vendor they do need

Learn more from our guests Jason Katz and Ryan Vitello in this episode.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Move: The Go To Market Podcast

Related Podcasts

Links

Stay Connected