Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

308: Flashback - 3 Lessons From Peter Drucker’s “The Effective Executive” Aug 27, 2019

Show notes

Effective enterprise leaders ask themselves two questions:

What needs to be done?

What is right for the company?

Peter Drucker gives both of these points away in the first page of his book “The Effective Executive.” These may seem simple. They are. And they have amazing returns.

Not only does Peter give these away, he gives us a specific plan of attack. On this episode, you’ll get an inside peak from the minds of one of the executive greats. We tell you his plan on how to ask the right questions, communicate effectively with your team, and maximize your productivity.

307: Evangelism - The Purest Form of Sales w/ Guy Kawasaki Aug 27, 2019

Show notes

Welcome to another episode of the #FlipMyFunnel podcast. Today, we sat down with Guy Kawasaki, one of the original Chief Evangelists and arguably one of the most notable ones, as well.

Guy was Chief Evangelist at Apple, and is currently a chief evangelist for Canva and a Brand Ambassador for Mercedes-Benz. Obviously, he’s an expert on evangelism.

On today’s episode, Guy talked with us about what it means to be a great evangelist. One of our biggest takeaways was that evangelizing doesn’t mean bludgeoning people into buying your product. Instead, think of evangelism as the purest form of sales.

We also talked with Guy about what makes a great evangelist, how education broadens your perspective, and why you should have high standards.

306: How to Understand Branding w/ David Brier Aug 27, 2019

Show notes

Welcome to another episode of the #FlipMyFunnel podcast. Today, we sit down with author and speaker David Brier.

David is an expert on branding, and he wrote a best-selling book entitled Brand Intervention, which talks about 33 steps to transform the brand you have into the brand you need.

As marketers, we all have these thoughts around branding, such as “Why is this brand trying that method? Is it working?” Or, “Why exactly is that brand better?” But most of us don't take the time to really understand it.

David takes the time.

Besides branding, we’re also going to jump into Alexa, because David’s one of the very few people who’s been putting a lot of content on Alexa.

Gain access to David's FREE eBook “The Lucky Brand” endorsed by INC magazine here.

305: Relationships Don’t Scale - But Build Them Anyway Aug 27, 2019

Show notes

Relationships don’t scale.

But doing unscalable things can build relationships.
As a leader, as a marketer, as a salesperson - what are the things you can do to build relationships?

That’s what I talked about in the latest Big Idea episode for the #FlipMyFunnel podcast. You can scale businesses but you can’t scale people. You need to think of unscalable things to do to build your relationships.
So, think of what you can do for your direct reports that will make them remember that you care, even when you are not there every day with them in the trenches.
Think of how to make your customers and future customers special and unique.

Scale your business, not your people.

304: How ABM Breaks Through Noise to Create Awareness w/ Jeremy Middleton Aug 27, 2019

Show notes

If you’re selling a big ticket item with a long sale cycle, account based marketing is the smartest way to go according to Jeremy Middleton, Senior Director of Digital Marketing at Pramata which helps large companies prevent revenue leakage.

“The idea of ABM was exactly what we needed because traditional marketing models don't work with these large complex companies,” says Middleton.

The company started their ABM journey a year and half ago and (SPOILER ALERT) the results have been spectacular.

303: How & Why to Create Unforgettable Moments for Your Employees w/ James Carbary Aug 27, 2019

Show notes

It’s not often that you hear a concept that totally blows you away.

I was recently speaking with my co-host and podcast producer, James Carbary, Founder of Sweet Fish Media, and he told me about how he’s building an “unscalable culture.”

"I think so many leaders think about culture in terms of what they can do for everyone in their organization,” says James. “We think about having a stocked fridge, company picnics, a pool table in the center of the room, things that everyone in the organization can benefit from. I'm not vilifying that at all, but I think that it would be much more powerful if we as leaders started to create unforgettable experiences for individuals on our teams.”

302: How to Do Tech Evangelism The Right Way w/ Dave Isbitski Aug 27, 2019

Show notes

Does your company need an evangelist? The title is bandied about quite a lot but who is doing it right?

We spoke with Dave Isbitski Chief Evangelist for Alexa and Echo at Amazon. Previously he was a tech evangelist at Microsoft.

Topics we covered:

Technology evangelism is about relationships.
Evangelists help a company’s bottom line.
Evangelists’ top three priorities
Helping people inside the company
Evangelizing small companies
Dave’s Challenge

301: Building a Culture That Can Take You Public w/ Godard Abel Aug 27, 2019

Show notes

A lot of entrepreneurs dream of ringing the bell.

You’ve poured your blood, sweat, and tears into your venture. Finally, it’s going public.

But to get to that point, you’ve got to overcome a lot of challenges.

In today’s marketplace, you can spin up a new business in minutes.

Gone are the days that required raising millions just to get your app up and running.

The challenge is no longer about getting started. It’s about breaking through the noise.

And one of the keys to doing that is building a fantastic culture.

That’s what Godard Abel came on the latest #FlipMyFunnel podcast to talk about.

Godard is currently Co-Founder and CEO at G2 Crowd, a leading B2B review platform.

We talked about leveraging your brand to scale, connecting your employees to your mission, and defining your culture in a way that’s memorable, repeatable, and portable.

Check it out.

300: Sangram Answering Audience Questions Aug 27, 2019

Show notes

In my 300th episode of the Flip My Funnel podcast, I’m answering questions. Here’s a sample:

Steven Loudermilk wants to start a podcast on real estate and asks how to do it.
Mike asks, “How effective has your podcast been as a channel for your content marketing plan?”
Salvador Stabler asks, “What is a technology evangelist? How do you become one, measure it, and know you're on the right track?”

To find my answers to these and other questions, listen to this episode.

299: Flashback - How to Never Lose a Customer EVER Again w/ Joey Coleman Aug 27, 2019

Show notes

In our pursuit of conversion rates, we’ve often missed customer retention. Our thrill of the chase has left many of our prospects dissatisfied with their level of service once they become buyers.

It’s an unnecessary evil, says Joey Coleman. He came on our #FlipMyFunnel Podcast to share some mind-blowing thoughts on customer service and how to never lose another customer.

You’ll love this guy.

He’s the Chief Experience Composer (real title) at Design Symphony, which is a customer experience branding firm. He wrote a book called Never Lose a Customer Again, he speaks around the world, loves the mountains, oh, and here’s something fascinating: He sang in front of the pope.

Trust us, this will be an experience.

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