Move: The Go To Market Podcast

Latest Episodes:

318: Flashback - How to Deliver a TED Talk (or Any Important Talk) w/ James Carbary & Sangram Aug 27, 2019

Show notes

Delivering a talk is a critical skill whether you are speaking to an intimate gathering in the boardroom or a crowd of thousands for a keynote. The advent of TED Talks has helped shape the public's expectations for what a meaningful address actually sounds like. Many business professionals, however, struggle with this new style of public speaking.

On the #FlipMyFunnel podcast, Sangram Vajre and James Carbary discuss the book How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations by Jeremy Donovan. They consider Donovan's five major major components to delivering a top-shelf speech: how to open, how not to open, the use of the pause and "you," making someone else the hero, and how to close.

317: What Makes A Great Evangelist w/ Ethan Beute & Sangram Aug 27, 2019

Show notes

As you know, on Tuesdays we have been doing our Takeover series. For this series, Ethan Beute has been hosting awesome interviews, all focused on this idea of evangelism.

Well, for today’s episode of the Flip My Funnel podcast, we thought we’d shake things up a bit. Our guests host today is...me, Sangram. That’s right. Today, I’m a guest on my own podcast!

On today’s show, Ethan and I talked about what makes a great evangelist.

316: Is Seth Godin’s 5 Step Marketing Framework Right For You w/ Seth Godin Aug 27, 2019

Show notes

If there is one person synonymous with marketing excellence, it is Seth Godin.

Godin has written 18 bestselling books including Permission Marketing and Purple Cow. I had the exciting opportunity to discuss his recent book This is Marketing.

“It's very easy for us to think we live in this mass market world, but we don't. We live in a micro market world,” says Godin.

For Godin, marketing is the art of hitting the smallest viable audience. Like developers who attempt to create the minimal viable product to ship, targeting the smallest viable audience forces a marketer to sharpen their messaging to attract just those customers.

Here’s what we’re unpacking today:

The origin of flipping the funnel.
Positioning as a service.
Marketing isn’t about marketing spend.
This is Marketing: The Five-Step Marketing Framework.
Sangram's Summary.
Seth’s Challenge.

315: Rewriting History By Reframing The Problem Aug 27, 2019

Show notes

It’s another episode of Sangram’s Big Idea Friday. In this episode of the Flip My Funnel podcast Sangram talks about how to rewrite history.

You can rewrite history if you can reframe the problem.

We’re all really good at excuses. We constantly come up with lies that we tell ourselves for why we can't do something.

But there's an alternative: reframe the problem.

314: Flashback - Creating Meaningful Marketing in the B2B World w/ Soon Yu Aug 27, 2019

Show notes

“It’s isn’t always the biggest, baddest, or fastest mouse trap that gets the mice.

It’s the one with the stinkiest cheese.”

And this translates directly to marketing.

So says Soon Yu, author of the new book, Iconic Advantage: Don't Chase the New, Innovate the Old.

Soon helps companies realize that they don’t have to be the fastest, biggest or have the best technology in order to be successful. But they do have to connect with their audience, and the best way to do that is through meaningful marketing.

If there is no emotional connection created with customers, they’re just competing on price. There aren’t many winners in that game.

In this episode of the #FlipMyFunnel Podcast, we chat with Soon about B2B storytelling, chasing the new versus innovating the old, and three qualities behind the most successfully innovative and iconic companies.

313: Flashback - To Sell is Human Aug 27, 2019

Show notes

If we are human, why is it so hard to act like one? What does being human in the corporate world look like?

In Daniel Pink’s book, To Sell is Human, Pink really tried to figure out what it means to be human. It’s a really good book to read if you think that selling is only the job of a salesperson.

Using loads of data and multiple studies, he argues that 99% of us are selling something every day. This something could be a product, a service, an idea, or a plan to get your spouse to take you on vacation.

If you haven’t read it yet, it’s a must.

312: When Do you Need a Chief Evangelist w/ Dan Steinman Aug 27, 2019

Show notes

Tech evangelists have been with us since the beginning of the Macintosh operating system.

While the evangelist title is undeniably cool, when is it necessary for your company to deploy one and whom should it be?

We sat down with Dan Steinman, co-author of the book Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue and Chief Evangelist for Gainsight, a customer success company which helps businesses secure and surpass their customers' desired outcomes and deliver consistently amazing experiences.

311: How to Operationalize a Word-of-Mouth Strategy w/ Jay Baer Aug 27, 2019

Show notes

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy. You may also have a crisis strategy, a sales strategy, a hiring and recruiting strategy .… You probably have an entire desk full of strategies.

But few businesses have a word-of-mouth strategy.

Jay’s on a mission to change that.

He’s the author 6 best-selling books, including Talk Triggers (as well as the founder of 5 multi-million dollar businesses.)

On this episode, Jay shares some of his best secrets about how businesses can operationalize a word-of-mouth strategy that will keep your customers talking.

310: Do You Have an Outcome Versus Activity Based Mindset? Aug 27, 2019

Show notes

My goal outcomes determine my daily tasks.

Not my inbox.

Who's determining your goals? Is it you? Or is it your inbox?

That’s what we talked about on today’s Big Idea Friday episode of the #FlipMyFunnel podcast.

The secret is having an outcome based mindset.

So, what's important to you? Whatever is important to you should be your outcome.

Thinking this way forces us to do less, and to focus on just a few things that will help us reach the outcomes we are striving for.

Here's a challenge: come up with the top three goals you want to accomplish that will make you proud of whatever you're doing professionally and personally. Then let those goals determine the tasks that take top priority in your day.

Check out the link below for the full episode.

309: Flashback -Engagement: Marketing 2.0 w/ Jill Rowley Aug 27, 2019

Show notes

Marketing in today’s world is all about engaging with a potential buyer. Or at least it should be.

But too often, a seller simply automates the process. There’s no trust, no knowledge and no value to the buyer.

How many times have we all received an unsolicited email from someone who clearly sent out that same email to a thousand other buyers? How did you feel?

Probably the same way our latest guest, Jill Rowley, former Chief Growth Officer for Marketo feels about those emails.

Jill came on our show to tell us about engagement -- a whole new marketing philosophy.

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