Move: The Go To Market Podcast

Latest Episodes:

338: Flashback - The Last Career Guide You'll Ever Need Aug 27, 2019

Show notes

What if the best career advice you could get came from a comic book?

If you haven’t read Daniel Pink’s The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need, go pick it up right now, and instill these lessons into your life.

There is no plan

Focus on being the best at what you’re doing today.

Think strengths not weakness

Instead of focusing on what you’re not good at, focus on the things that you excel at doing.

It's not about you

It’s not about you, it’s about your customer.

Persistence trumps talent

If you give up at the first roadblock, you won't’ make it.

Make excellent mistakes

If you can’t be brave enough to make mistakes, you’ll never get where you want to go.

Leave an imprint

Change someone’s life by helping them learn.

What are you doing to make yourself the best that you can be?

337: Breaking Through the Digital Noise to Create Magic w/ Justin Keller and Sruthi Kumar Aug 27, 2019

Show notes

Every month we’re pelted with 600,000 brand impressions. Does that make you feel exhausted? Me too.

Sruthi Kumar works for Sendoso is the world’s first ever sending platform. Want to send a Brave’s jersey to a prospect who’s a big fan? They’ll help you do it. And they’ve had success helping SDRs and others break through the noise by creating real connections.

Sruthi shared some great thoughts about how to break through the digital noise as a marketer.

This is a #TakeoverTuesday episode, where we invite a guest host to come on the podcast and host. This week we had Justin Keller, the VP of Marketing at Sigstr.

336: How Do You Become a Sensational Leader w/ Duane Cummings Aug 27, 2019

Show notes

In a recent podcast I spoke with Duane Cummings, speaker, author, former CEO of Leadercast. and host of the Leadercast podcast.

Here are just a few highlights of our discussion:

Leaders make other people leaders.
Communication is vitally important.
Leadership is about serving.
Use “wow!” instead of “how?” whenever you hear an idea.
"What an opportunity" is another way to get people to think not solely about problems, but ways to solve them.
Everybody wants to be valued. Create an environment that brings everybody together, no matter what level they are.
Leaders are inclusive, they bring people into the fold to solve a problem.
Leaders are empathetic.
You cannot be a sensational leader unless you are amazingly self-aware.

335: Flashback - Joy Is Forever; Happiness Is Temporary Aug 27, 2019

Show notes

Most of us chase temporary happiness, when we should be chasing everlasting joy.

What does that really mean? Sangram unpacks the entire concept on this #OneBigIdea episode of the #FlipMyFunnel podcast.

Using examples from everyday life, like an individual’s career, school, relationships, and yes, even pets, Sangram shows how we can shift our focus from temporary happiness to a feeling that can’t be taken away.

334: How to Practice ABM Using the TEAM Framework Aug 27, 2019

Show notes

We have a surprise for you:

Instead of our host, Sangram, interviewing someone, he was actually interviewed for a webinar called the 4 Steps to ABM Success. Sangram, and the webinar hosts, David Guerra and Justin Kitagawa, discussed the 4-step ABM process called TEAM.

And we brought you all the highlights right here.

The webinar was hosted by David Guerra, the Technology Content Strategist for HG DATA and Justin Kitagawa, Sr. Director of Product Marketing & Operations at HG DATA.

333: Flashback - Using the 7x7 Framework for Communicating Change Aug 27, 2019

Show notes

Have you ever been super excited about change at work?

Have you ever been confused, or frustrated, as to why not everyone is on the same page as you?

Transition can be overwhelming. Simply announcing the launch of a new platform or core value isn’t going to cut it.

That seems like common sense right? Right. But in practice, it’s not uncommon to want to move at a faster pace.

Some people can feel ready from the get go. Others need to take time to process and understand what is expected before they are fully on board. What’s the best way to effectively communicate change so your team isn’t left frustrated and frantically trying to keep up? Glad you asked.

Enter the 7x7 Framework.

332: ABM for Humans: Relationship-Based Marketing w/ Justin Keller Aug 27, 2019

Show notes

Marketing departments think in terms of accounts, not the humans in the target department of the target company.

We need to start thinking about relationship-based marketing.

That’s why for the next three Tuesdays of the Flip My Funnel podcast, Justin Keller, Vice President of Marketing at Sigstr. is taking over to talk about ABM for Humans.

331: Running an Agency With Your Wife and Crushing It w/ Mike and Nikole Rose Aug 27, 2019

Show notes

Most people don't have their profit and loss statements sitting around the office blown up to a 4x6 foot size. But Nikole and Mike Rose do. The founders of Mojo Media Labs, Nikole and Mike are committed to a culture of trust and transparency. And they’re crushing it.

On today’s episode of the Flip My Funnel podcast, Nikole and Mike talked about how they created a culture of open-book management in their business.

330: Flashback - How Consistency Creates Massive Outcomes Aug 27, 2019

Show notes

When you exercise or start learning a new skill or a new language, there’s one major element that determines the outcome of that endeavor: Consistency.

If you only work toward your goal once or twice a year, or every now and then, the action is random and it’s unlikely anything will come of it.

It becomes a hobby you don’t really care about, rather than a goal you want to achieve.

But if you work on it daily, weekly, or monthly, on whatever consistent schedule works for you, then you can create a massive impact.

In this episode, we take a quick, concise look at how consistency creates massive outcomes.

329: Insights From the 2018 State of ABM Survey w/ Derek and Matt Heinz Aug 27, 2019

Show notes

A few months ago, we joined with Heinz Marketing to release our annual State of ABM Survey Report.

The report is based on a survey with 470 companies, and their best practices and biggest struggles with ABM, along with the results they’re seeing.

A few months ago, our CMO, Derek Slayton, joined with Matt Heinz and hosted a free webinar on the most critical insights from that report. We brought you the entire webinar right here.

(Oh, and for a free copy of the full 2018 State of ABM Report, click here.)

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