Move: The Go To Market Podcast

Latest Episodes:

840. The Power of Marketing in Driving Revenue Apr 22, 2021

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In the episode, you’ll learn how David Eldred, Director of Marketing and Digital Experience at Rivermark Community Credit Union brought in Marketo and other marketing technology tools to turn marketing into a revenue center with incredible results. Listen as David shares where his passion for marketing and technology comes from and how he’s lead so much marketing innovation and impact within a financial services company.

839. But First, Segmentation Apr 22, 2021

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838. How to Build a Successful Demand Gen Strategy Apr 21, 2021

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On this takeover episode, guest host David Lewis talks with Joe Paone about the demand gen strategy he's built at Splunk. From planning and budgeting to execution, Joe shares how he kept his demand gen efforts running like a well-oiled machine.

837. How One Company Grew Their Audience to 4 Million Downloads Apr 20, 2021

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In this episode, Sangram and James Carbary (CEO, Sweet Fish Media) discuss best practices on podcasting, including:

- Growth strategies

- Do's and don'ts

- Why podcasts fail

- Key elements that help your podcast grow like wildfire

836. Intentional Time Management: It’s More Important than you Think Apr 20, 2021

Show notes

Welcome to week 7 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus.

Every week, I’m sharing the triumphs and the struggles of writing my next book.

Last week, I shared about hitting a wall. That it was a tough week, but that I was determined to keep going.

This week, I cover:

The biggest challenge you will face when writing a book
Why you need to MAKE time, not FIND time
Why I’m not making it a point to not bite off more than I can chew

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

835. How Marketo Does Demand Generation Apr 16, 2021

Show notes

If you’re doing demand gen, you’ve probably heard of Marketo. In fact, you likely use it for your marketing automation.

Well, so do they.

And if you want to level up your demand gen, you should learn how they do it.

In this Takeover episode, David Lewis speaks with Michael Madden, VP of Demand Generation at AlphaSense and former Demand Gen director at Marketo and Adobe, about how Marketo does demand gen.

What we talked about:

How Marketo uses their own product to get fantastic results
Why Michael has completely reinvented his approach to nurturing
The value of content syndication

834. Proving the Value of Virtual to Your Attendees Apr 16, 2021

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833. How to Lead a Major Marketing Automation Migration Apr 16, 2021

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Migrating to a new marketing automation system requires proper planning and orchestration, especially if you’re at a very large global company and have a tight timeframe. Since Naomi Liu and her team at EFI just successfully completed their major move to Marketo, I invited Naomi onto the podcast to reflect on the project and to celebrate the successful completion of it. Listen as she shares how she got into marketing operations, the process behind the migration, advice for anyone thinking about moving to a new system, and her initiatives for 2020.

832. The Top 5 Skills of In-Demand Freelance Marketers Apr 12, 2021

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The pandemic has changed the way we work — and not just where we work.

And for highly technical marketers, that means new opportunities…

If you know where to find them.

Whether you’re a marketer looking for these opportunities or a company offering them, this knows the best place to look — because she founded it.

I spoke with Susan Marshall, Founder and Board Member at Torchlite, who shares everything you need to know about the Upwork for highly technical marketers.