Move: The Go To Market Podcast

Latest Episodes:

850. Defining Problems Correctly for Successful Business Transformation May 07, 2021

Show notes

In this takeover episode, guest host Samir Kumar Sah speaks with Matt Shatcher about how to identify problems correctly to succeed in your business transformation initiative or your startup.

849. The Recipe for Connecting Buyers May 05, 2021

Show notes

848. Leverage Market Research for Improved Communication May 05, 2021

Show notes

Research and communication fit together in an ongoing cycle.

In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with Kira Tchernikovsky, Co-Founder of Customerization, and Raj Kuchibhatla, Founder and Managing Director of RKI Partners Inc.

What we talked about:

The biggest challenge for product marketers today
How market research can improve messaging
Your recipe for out-of-this-world storytelling
Turning research into communication assets
Worthwhile success metrics

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

847. Aligning Your ABM Strategy w/ Company Goals May 03, 2021

Show notes

In this episode, Sangram brings on ABM thought leaders Amber Bogie, Advance ABM Leader at PeakCommunity, and Jennifer Leaver, Senior Marketing Manager at Bazaarvoice, to share their award winning marketing insights, successful campaign results and more.

They also discuss:

Defining and measuring ABM
When there’s no marketing and sales alignment, ABM fails
Their preferred marketing tech stacks
Engagement and enablement plans
Aligning your ABM strategy with company goals
Answers to listener questions via live chat

Like what you hear? For more episodes like this one find us on our website, on Apple Podcasts or Spotify.

846. Finding Your Format Apr 30, 2021

Show notes

845. The Top 3 Skills You Need to Succeed in Operations Apr 30, 2021

Show notes

Whether it’s in sales or marketing or revenue, operations roles are crucial.

But they take a special kind of person… with a very particular set of skills.

In this Takeover episode, David Lewis speaks with Brian Knaupe, Sr. Director Revenue Marketing at NetApp, about the 3 skills everyone needs to succeed in an operations role.

The 3 skills:

Staying focused
Setting expectations
Creating process

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

844. Deliver Real World Experience that Grabs Attention Apr 30, 2021

Show notes

In this episode, Samantha Yarborough, Director Of Strategic Partnerships at PFL.com, uses her decade of passionate marketing experience to help guide customers through their funnels effectively and quickly (regardless of where prospects may be), teaching them how to successfully execute tactile direct marketing campaigns.

843. Ramping Up Your Marketing in a Downturn Apr 27, 2021

Show notes

Marketing at CARFAX has drastically changed over the last year, all thanks to Rob Bois, Head of Dealer Marketing. In this episode, guest host David Lewis talks with Rob about his teams initiatives, and how they're striving to achieve maximum value from their new instance of Marketo, despite obstacles from the pandemic.

841. How to Find the Hook for Your Book Apr 27, 2021

Show notes

842. CMO Confessions & Resolutions Apr 27, 2021

Show notes

What did 2020 teach you?

In this episode, I have a number of CMOs joining me live to share their biggest lessons from the year that was, as we look ahead into 2021.

If a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community