Move: The Go To Market Podcast

Latest Episodes:

870. Improving Customer Support Through the Pandemic w/ Rajesh Srinivasan Jun 03, 2021

Show notes

Since the onset of the COVID-19 pandemic, customer support has been more important than ever to company success. Even still, many companies struggle to move away from traditional thinking that may limit growth.

Samir Kumar Sah, host of The Experience Business podcast, is joined by Rajesh Srinivasan, a marketing leader and business growth consultant, for this episode of the Takeover Series to discuss the challenges of customer support and insight on how to improve:

How to Stop Thinking Traditionally about Customer Service
The Best Practices for Customer Retention
Streamlining Customer Support
Employee Empathy and Feedback

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform.

Click here to listen to The Experience Business podcast.

869. ABM Segmentation & Targeting Jun 02, 2021

Show notes

In this episode from B2BSMX, Mark Ogne, Founder and CEO at ABM Consortium, hosts a hands-on strategy session on how to unlock the power of ABM through proper targeting and segmentation.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

868. A Deeper Level of Customer Service w/ Kim Marie Ruquet Jun 01, 2021

Show notes

Account based marketing (ABM) can be split into three approaches: one-to-one, one-to-few, and one-to-many. Choosing the best approach to ABM marketing can create a more focused experience for the buyer.

Samir Kumar Sah, host of The Experience Business podcast, is joined by Kim Marie Ruquet, a B2B Marketing Executive, for this episode of the Takeover Series to discuss ABM and the strategies used:

How ABM is Different From B2B
The Three Approaches to ABM
Strategies for Choosing an Approach

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform.

Click here to view the book mentioned during the podcast.

867. The Art of Product Positioning May 31, 2021

Show notes

As marketers, we love data. We love methodologies. We love frameworks.

So, why is it that product positioning is something we expect to come to us in a dream?

This problem led April Dunford, Founder at Ambient Strategy and Author of Obviously Awesome, to spend years crafting a methodology for product positioning that is repeatable, works and is a whole lot better than merely reading tea leaves.

She joins me on LinkedIn Live to discuss:

What most companies get wrong about product positioning
How to position against direct competitors
How to position against the status quo

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

866. The Right Quotes Give Your Book Legitimacy May 31, 2021

Show notes

If you’re writing a book, you need legitimacy.

And you get it with quotes — inside the book, on the book, and about the book.

That’s how your audience knows that this book is for them and that they should be reading it.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

865. What Every Content Marketing Strategy Needs May 31, 2021

Show notes

Content marketing sounds easy until you get into it. What is it? Where do you start? How do you know if yours is even working?

Yaagneshwaran Ganesh, Director of Marketing at Avoma, simplifies everything in one simple conversation.

864. F the Funnel: Marketing Loops Will Create Lifelong Loyalists May 31, 2021

Show notes

In this episode from B2BSMX, Jeff Pedowitz, President and CEO at The Pedowitz Group, explains why the funnel concept is outdated and how marketing loops can turn leads into lifelong loyalists.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

863. 6 Secrets to Transform Your Business into an Experience Business May 26, 2021

Show notes

These days, your customers don’t just buy your products and services, they buy an experience.

But delivering great experiences means rethinking your business.

It means transforming into an Experience Business.

In this Takeover episode, host Samir Kumar Sah, Founder & CEO of Pritbor, explains the 6 secrets to becoming an Experience Business.

Samir covers:

What it means to be an Experience Business
The 6 secrets you need to know

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

862. Innovating Inbound: Virtual Events Don’t Have to Suck May 26, 2021

Show notes

How many virtual events have you attended since the pandemic started?

Let’s face it: most of them suck. But the ones that don’t are the ones that embrace the constraints and innovate.

Events like Inbound.

In the latest LinkedIn Live episode, I’m joined by Susan, title at Hubspot, who helped rethink the 20,000+ person event and create a virtual event that doesn’t suck — it rocks.

We discuss:

How constraints foster creativity
Why business events need to be human first
How to pick what to suffer through from equally painful options

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

861. Finish the Race May 21, 2021

Show notes

When writing a book, it can be easy to doubt yourself after you’ve collected your research and perspectives from others.

Sangram Vajre, host of the FlipMyFunnel podcast, shares his advice on second-guessing yourself:

Gather all your research and perspectives
Trust that your opinion matters most now
Ignore any self-doubt and finish strong

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