Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

890. What Frontline PAs Can Teach Us About Resilience Jul 01, 2021

Show notes

It’s no secret frontline workers had it rough in recent months.

They put their wellbeing on the line for ours.

But how do they deal with the strain of such a demanding job?

It’s a problem that vexed Heather Isola, Director of Physician Assistant Services at Mount Sinai Health System, in the early days of the pandemic — but ultimately, it boiled down to one thing: building resiliency.

In this Heroes of Healthcare takeover episode, Heather and Ted Weyn discuss resilience and how to build it in your healthcare teams.

889. Maximize the Channel Engagement Jul 01, 2021

Show notes

Be honest.

How often do you log into Amazon, and look at the “suggested for you” products? Probably more often than you’d like to admit right?

Because personalization works. It’s all over the B2C world, but it takes a little more intentionality in the B2B world, specifically in the world of partner portals.

In this episode, Cindi Johnson from Tanium, lays out in detail what a personalized portal should look like, and the steps required to get there. She also talks about:

The 5 Ps of developing, implementing, and growing a personalized portal experience
Why you’re going to have to crawl before you walk when it comes to building a personalized portal, and why that’s okay
The importance of promotion in personalizing a partner portal
Why sometimes the “five times” rule isn’t enough

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform.

888. Call to Arms: One Doctor’s Courage During Crisis Jun 29, 2021

Show notes

When a crisis strikes, how do you react?

For many healthcare professionals, a crisis is a calling.

That was the case for Dr. Juan Cucalon, Board-Certified Anesthesiologist, when COVID-19 hit earlier this year.

In this takeover episode, guest host Ted Weyn talks with Dr. Cucalon, who shares why he couldn’t just sit by and do nothing while a pandemic was raging.

They discuss:

How and why Dr. Cucalon stepped up to respond to COVID-19
The challenges in treating a new virus
Why a second wave didn’t surprise Dr. Cucalon

Heroes of Healthcare is hosted by Ted Weyn.

887. Personal Branding, & The Framework of Reason w/ Dale Dupree Jun 28, 2021

Show notes

When it comes to building a personal brand, what should you be doing? What should you NOT be doing?

Through the COVID-19 pandemic, sales people have had to get more creative, agile, and flexible when it comes to getting in front of future customers, and let’s face it, if you don’t have a personal brand, you’re starting the race with your shoes tied together.

Dale Dupree, Founder and CEO of The Sales Rebellion, shares his views on a host of topics, but chief among them:

Why personal branding can make such a big difference
Why today’s modern sales professionals are focusing on the wrong thing
Not taking NO for an answer (but in a respectful way)
His new book, The Framework of Reason

This post is based on a podcast episode with Sangram Vajre. To hear more interviews like this one, subscribe to FlipMyFunnel wherever you listen to podcasts.

Connect with Dale at https://www.linkedin.com/in/copierwarrior/.

886. How to Be Humble & Still Run Amazing Social Media Campaigns Jun 28, 2021

Show notes

Most companies are using social media, but that doesn’t mean they are using it correctly.

There’s no single secret formula to having successful social media campaigns, but there are some methods you can use to increase your likelihood of success.

We spoke with Caitlin Angeloff in this episode of the #FlipMyFunnel podcast about modern companies embracing social media, a solid social media framework, and the types of social media that work best for B2B companies.

885. COVID-19, NYC: Lessons in Preparedness Jun 24, 2021

Show notes

What was it like at Mount Sinai Health System in New York in early 2020? The leadership decisions directly affected the patients, staff, first responders, and public who were fighting against COVID-19 before we even had a way to test for it.

Nobody argues this point anymore: Emergency management for health systems is of the highest importance.

In this takeover episode, Ted Weyn, host of the Heroes of Healthcare podcast, talks with Dr. Marc Napp, SVP & Chief Medical Officer at Memorial Healthcare System, about his experience leading emergency management as SVP & Deputy Chief Medical Officer at Mount Sinai Health System during 2020.

They discuss:

Building emergency management capabilities
Realizing COVID was indeed a crisis
A few components of emergency management
The second wave of emergency response: social responsibility

884. Driving Sales & Marketing Alignment to Fuel the Revenue Engine Jun 24, 2021

Show notes

Buyers are changing and channel marketing must evolve quickly to meet and exceed these new expectations.

A key phrase today is “customer obsession.” Customers demand openness and transparency, as well as highly personalized experiences. True marketing leaders will expand their priorities and support strategies that build trust and an intuitive, natural customer life cycle.

Maria Chien, Vice President and Executive Advisor for Channel Marketing Strategies at Forrester, delivers some key insights on partner enablement, the changing B2B landscape, and shifting perspective of the customer experience.

Here's a sneak peek:

Marketing leaders need to be open - not just open for business, but open to new ways of doing business and new partnerships.
Buyers are looking for personal connections and expect suppliers and their partners to work with them on that shared set of goals through the pre- and post-sale experience.
Enhance channel and partner marketing capability, and enable partners to give buyers streamlined, personal, and relative engagement.
Design and optimize customer loyalty, communication, and engagement strategies that increase retention and reduce churn.

883. When the Pharmacy Was Your Doctor Jun 22, 2021

Show notes

As part of our Takeover Series, welcome Ted Weyn Jr., host of Heroes of Healthcare, as he interviews his father and retired pharmacist Ted Weyn, Sr., about the vital role local pharmacies once played in public health.

Here's a sneak peek:

Common medicines like headache relief or cough syrup were made by hand daily.
Pharmacists once acted as nurse practitioners, providing basic medical care to underserved areas.
In NYC, Weyn Sr.'s pharmacy near the United Nations was the cornerstone of neighborhood well-being.
Hilarious anecdotes from Weyn Sr. from his many years as a pharmacist, business owner, and pillar of the community.

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform.

882. Rethinking Business Models: Adapting to the Digital Landscape w/ Michael Kostow Jun 21, 2021

Show notes

Businesses have had to adapt to the changing landscape caused by the COVID-19 Pandemic. From remote work to company culture, businesses share success stories and inspire others to learn from their reboots.

Michael Kostow, EVP & GM, Marketing Cloud at Salesforce, joins the show to discuss how he has navigated the COVID-19 Pandemic and to share others’ journeys:

How Salesforce Handled the 2020 Pandemic
Salesforce Events Moving Into 2021
Success Stories & Strategies of Businesses Already Rebooting

881. Leadership, Trust & Small Wins (w/ Reggie Rivers) Jun 21, 2021

Show notes

What if you didn’t have to wait until you were “in charge” to lead those around you?

Authority doesn’t always equal leadership.

Regardless of your position, you can start leading now.

Reggie Rivers is a former running back for the Denver Broncos and currently a keynote speaker for his company Corporate Kickoff. In this episode of the #FlipMyFunnel podcast, Reggie joined us to talk about leadership, trust, and celebrating small wins.

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