Move: The Go To Market Podcast

Latest Episodes:

910. How to Grow Your Business with Digital Audio Jul 29, 2021

Show notes

In this episode, guest host Amber Khan sits down with Les Hollander from DAX to discuss how you can grow your business with digital audio.

Interested in catching Amber on her live stream? Want to keep up to date on the latest interviews from entrepreneurs all over the world? Here is where you can stay connected.

INSTAGRAM: https://www.instagram.com/meetamberkhan/

LinkedIN: https://www.linkedin.com/in/meetamber...

Website: https://amplifyology.com/

909. From IRL to URL: Embracing Virtual ABM Jul 29, 2021

Show notes

The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events.

But it was a challenge ripe for conquering.

In this episode taken from B2BSMX, hear how GumGum tackled the shift in their ABM strategy from IRL to URL and embraced virtual ABM.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

908. Why Sports Still Matter in Uncertain Times Jul 29, 2021

Show notes

It’s obviously important to think and talk about health — it’s why I run a show highlighting heroes in healthcare.

But sometimes, the best thing for your health is to stop thinking about it.

In a world beset by pandemic fears, sports can be one of the best distractions from the stress of worrying about health.

In this takeover episode, guest host Ted Weyn invited my long-time friend, Jack Curry, Sportscaster at Yes Network, onto the Heroes of Healthcare Podcast to discuss the uncertain state of sports since COVID hit — and what comes next.

What they talked about:

Jack’s incredible career journey from the New York Times until now
Why sports still matter in uncertain times
How COVID has complicated professional sports and what to expect in the future

Heroes of Healthcare is hosted by Ted Weyn.

To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

907. How Chronic Stress Impacts Your Body, Mind, & Behavior Jul 27, 2021

Show notes

Our nervous system is like a car because it has two pedals — the gas (sympathetic nervous system) and the brakes (parasympathetic nervous system). We are taught how to drive a vehicle but not how to drive our brains.

This is one of the major contributors to our chronic stress... We have no idea how to apply the brakes.

In this episode, Jamie Sewell, Director of Growth at BeniComp Health Solutions, presents not only how to operate the nervous system but also techniques for controlling our chronic stress both short- and long-term.

In this episode we discuss:

The physical, mental, and behavioral expressions of chronic stress
Why breathlessness is the first sign of stress
The two “pedals” of the nervous system and how to control them
3 ways to consistently reset from stress

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

906. How to Operationalize a Word-of-Mouth Strategy w/ Jay Baer Jul 27, 2021

Show notes

You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…

But you probably don’t have a word-of-mouth strategy.

In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.

In this episode we discuss:

What talking triggers are and how to use them
B2B companies that create exceptional word-of-mouth strategies
Conducting customer interviews to understand your touchpoints
Why the unexpected is the opportunity for brand differentiation

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

905. Bambū: Bringing Awareness through Medicine by Uniting Jul 22, 2021

Show notes

Last year, everyday healthcare heroes shipped off to the front lines of the COVID-19 pandemic. Only, in this war, there were no banners, no flags — no symbols of unity.

For many fighting alone in a new, scary setting, that unity could have made a huge difference.

That’s why Christen Roberts, CRNA, Mrs. Georgia American and Founder of Bambū, made it her mission to provide such a symbol to the extraordinary healthcare workers risking their lives to fight for all of us.

In this episode, we discuss:

The origin of Bambū
How Christen’s message led to her pageant victory
How you can help spread Bambū’s message of resilience, hope, and unity.

Heroes of Healthcare is hosted by Ted Weyn.

904. Revenue Rockstars: Sales & Marketing Alignment Is Possible Jul 22, 2021

Show notes

Oil and vinegar. Cats and dogs. Sales and marketing.

Often, it seems like sales and marketing alignment is about as likely as catching a leprechaun, but it is possible.

And companies that pull it off are guaranteed to find a pot of gold.

In this episode from B2BSMX, Jay Tuel, Sales Development, and Brian Finnerty, VP Growth Marketing, at Demandbase, help you understand how to achieve that mythical alignment in your organization.

They discuss:

Why alignment starts by focusing on pipeline and revenue
How to communication and accountability
How to get sales and marketing to really understand your ICP
How to build a playbook for repeatable processes

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

903. Battling Physician Burnout: The Role of a Chief Wellness Officer Jul 22, 2021

Show notes

We’re in the business of helping people with their health...

But it’s a job that can take a toll on our own wellbeing.

How do we ensure wellness in the people spending every day making others well?

I can think of no one better to ask than Dr. Jonathan Ripp, Chief Wellness Officer at The Mount Sinai Hospital, joined by Ted Weyn, for this takeover episode.

What they talked about:

Tackling burnout in healthcare
Taking a data-based approach to wellbeing
The concentric circles impacting wellness

Heroes of Healthcare is hosted by Ted Weyn.

902. The Big Lie About Branding Costing You Customers Jul 22, 2021

Show notes

You’re driving sales. You have revenue. You have a growth trajectory.

So, you’re building a brand, right?

Wrong.

To explain why, I invited master brand-builder David Brier, Chief Gravity Defyer at DBD International, onto the show — to help you separate the transactional from the actions and strategies that truly build memorable brands.

901. Three Keys to Articulating, Implementing, and Sustaining Your Brand Jul 22, 2021

Show notes

Where do great ideas come from?

From people who have seen the world from a different point of view.

That’s what Hayley Berlent says. And she would know.

Hayley was born in Potchefstroom, a small town in South Africa. So small, in fact, that it only had one stop light.

Later in life, Hayley moved to the United States - New York City, to be specific - where she built a thriving career and became a brand expert. She has worked with organizations like Aetna, Memorial Sloan Kettering, and the YMCA to develop their own brands.

Now, she runs her own brand consultancy agency, The Additive Agency.

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