Move: The Go To Market Podcast

Latest Episodes:

E931: Shifting Focus from Getting to Giving in Business Aug 27, 2021

Show notes

When selling a product, many get hung up auxiliary concerns; simply put: someone will only buy your product if it adds value to their life. The only true way to further your own self interest is to put other’s self-interest first.

In this episode, I talk with Bob Burg, Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. We discuss Dunkin’ Donuts, storytelling, cost, and understanding how value is the key to any successful product.

We discuss:

A deep dive into The Go-Giver
Shifting from getting to giving
The idea of selling on price and defining value
Understanding networking

Check out this resource mentioned during the podcast:

Shout out to Co-Author of The Go-Giver, John David Mann

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

E930. Unlocking Data: How Organizations Are Recognizing Data’s True Benefit Aug 26, 2021

Show notes

Data has always been around, but the effort to understand data has only become the focus in the last five years. Businesses are starting to realize they need the freedom to adjust due to outside events like the COVID-19 pandemic.

Only then can they provide the first-rate customer experience that all organizations are reaching for.

In this takeover series episode, Amber Khan talks with Jason Foster, CEO at Cynozure, about the evolution of data, businesses focusing on becoming more adaptable, and building a customer experience that reflects the customer.

What we discuss:

Debunking the biggest data myth
Data’s importance in today’s world
Strategies to improve customer experience & outdated data ideas
Regaining customer confidence

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

928. Product-First Marketing: Product Experience Is Your Brand Aug 25, 2021

Show notes

Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say something like: “Your buyer persona,” or even, “The market, duh.”

And most marketers would be wrong…

What you need to understand more than anything else is your product.

In this Takeover episode, host Amber Khan speaks with Dirk Schart, Chief Marketing Officer & President at RE’FLEKT, who is championing product-first marketing — an approach that creates more cross-team collaboration and, ultimately, more successful marketing

They discuss:

Why writing about your product is not the same as understanding it
Why marketers need to work more closely with product development teams
Practical ways to shift to a product-first mindset

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

927. What Does a CEO Look for in a CMO? Aug 25, 2021

Show notes

In this LinkedIn Live episode, our panel — including a CMO-turned-CEO, Mark Stouse — discuss what a CEO looks for in a CMO, why metrics and analytics are the backbone of any organization, and how to think about data.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

926. Profiling What Makes a Sensational Leader For Others to Imitate Aug 20, 2021

Show notes

What makes a sensational leader? Is it enthusiasm? Public speaking skills? If we could pick out the specific characteristics, could we then create a profile that other leaders can mimic?

In this episode, I talk with Duane Cummings, Chief Executive Officer at The Sensational Group. We discuss how disrupting the leadership standard is leading to better communication throughout company teams and innovation.

In this episode we discuss:

What makes a sensational leader & speaker
Pinpointing specific characteristics that make a great leader
A challenge for the listeners

Check out this resource mentioned during the podcast:

The Sensational Leader by Duane Cummings

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

925. Showing Up Consistently & Authentically for Brand Success Aug 19, 2021

Show notes

Your top competitor out-sells you month after month. After all the blood, sweat, and tears poured into your product, it feels cosmically abhorrent to allow the injustice.

Or said another way: what gives?

You can have the best product in the world and still undersell if the branding lacks in comparison—what makes your product different from every other on the market?

In this takeover series episode, Amber Khan talks with David Brier, President and Creative Director of DBD International, about branding’s essential part of a product’s success.

What we discuss:

Discussing branding myths & David’s background
Differentiating from the competition
Avoiding branding mistakes
Crafting a brand story and gaining attention
Pointing out branding mistakes

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

924. Understanding Culture to Avoid Isolating Target Groups Aug 18, 2021

Show notes

If you want to grow your business, you have to look at the soil of your organization — culture. Without fertile soil, your business cannot grow.

However, understanding the culture of your customers can take time.

In this episode, Ricardo González, Cultural Communications Expert, discusses how to navigate culture through different stories and learn about resources that can take your selling game to the next level.

What we discuss:

The 5 elements of culture
The 6 stages of cultural mastery
Examples of successful & unsuccessful brand expansion

Check out this resource mentioned during the episode:

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

923. The Sean Connery of Business & Marketing: Better Content Tactics Aug 17, 2021

Show notes

Repeat after me: Not all content is created equal. As the first ingredient of the lead generation recipe, it’s essential to get it right — but not enough on it’s own. Mixing all the ingredients of marketing together can be a subtle art: one our guest is willing to share with us.

In this takeover series episode, Amber Khan talks with Darryl Praill, CRO at VanillaSoft, about his experience in marketing and tactics to beat out the competition.

What we discuss:

Discussing content myths
Investing fears & content mistakes
Building reputation how-tos
Creating & budgeting contagious content
Future trends for content

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

922. How RevOps is Integrating into Existing Company Structures Aug 16, 2021

Show notes

Many businesses are adopting the Revenue Operations role. But what exactly is RevOps? How is success measured and who do they report to? How does a company know the right time to bring on the new position?

In this special Q&A episode, I talk with Mallory Lee, Revenue Operations at Terminus, and Mark Znutas, Vice President of GTM Strategy and Operations at HubSpot. We discuss the intricacies of RevOps and why it’s so revolutionary.

What we discuss:

Introductions & the biggest myths of RevOps
How the RevOps position is measured & transitioned into
When is a company ready to invest in RevOps?
Using RevOps to align business operations
The go-to-market and RevOps connection

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

921. Sales 3.0: Car Vending Machines & The Changing Sales Landscape Aug 13, 2021

Show notes

There's no question: technology has changed sales. A customer can go to a company’s website and order a product directly without ever talking with a salesperson — whether it be a new television or a bigger purchase like a car.

But not all is doom and gloom when it comes to sales automation.

In this episode, I talk with Barbara Weaver Smith, Founder and CEO at The Whale Hunters. We discuss complex sales and how businesses will continue to ask the question — how do I make my business better.

In this episode we discuss: