Move: The Go To Market Podcast

Latest Episodes:

940: A How-To Guide to Finding Your Brand’s Message Sep 09, 2021

Show notes

The message of your business plays a big part in developing connections with your audience. But, where do you turn for inspiration when choosing your message? Listening to your audience and letting them define your message is the best way to reflect their needs.

We speak with Jonathan Gandolf, Co-Founder & CEO of The Juice, about early initiatives in creating the brand message and best practices for finding that message.

Jonathan covers:

100 conversations w/ 100 marketers
Team building’s influence on pivoting the message
Sticking w/ a consistent message

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

939: Finding Your Best Customers w/ Predictive Orchestration Sep 08, 2021

Show notes

What if I said you have a hidden funnel of buyers under your radar — the ones doing research before ever reaching out to you? Now what if I said there’s an automated solution to identifying those leads? That’s what our guest today is here to talk about.

We speak with Andrew Mahr, Chief Customer Officer at Triblio, about predictive orchestration — what it means and how it can help unmask potential customers with marketing campaigns before they ever reach out.

Andrew covers:

Understanding predictive orchestration
A discussion w/ Rich Whittington
Takeaways for the audience

Check out this additional resource mentioned in the episode:

triblio.com/b2bsmx/

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

938: Being Intentional About Your Brand Message Sep 07, 2021

Show notes

We’ve all had to deliver a speech sometime in our lives; and, over time, the more we publicly speak, the better we get. But, once we step down from the stage, that confidence doesn’t always stick around. How, then, do we build that confidence to deliver a brand message?

We speak with Monique Russell, Training & Communication Consultant | Leadership & Relationship Development Coach at Clear Communication Solutions, LLC, about how confidence in communication is an internal struggle rather than something improved upon behind a podium.

Monique covers:

A communication myth & understanding validation
Mistakes to avoid with communication
Next steps for the audience to find their voice

Check out this additional resource mentioned in the episode:

The Success Principles by Jack Canfield

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

937: Revenue Rules: A Step by Step Guide Sep 06, 2021

Show notes

Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to.

We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers.

Cody covers:

Introducing the 30 revenue rules and why we need them
Explaining the rules
Audience questions & answers

Check out these additional resources mentioned in the episode:

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

936: Why Great Leaders Serve Others First Sep 03, 2021

Show notes

What does being a leader really mean?

Is it the title? Is it the responsibilities? Is it the number of people you’re in charge of?

Determining your definition of a leader could help you serve people better and, ultimately, make a bigger impact.

In this episode of #FMF, I catch up with my good friend Patrick Lencioni. Patrick is the founder and president of The Table Group, a firm dedicated to helping leaders improve their organizations’ health.

He’s also the author of numerous books including The Five Dysfunctions of a Team, The Ideal Team Player, and the forthcoming The Motive.

Here’s what we’re unpacking today:

Defining what a leader is and why it matters
Seeing your job as a verb instead of a noun
Why doing the difficult things sets a leader above the rest

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

935: The Power of Podcasting as a Business Development Tool Sep 02, 2021

Show notes

The COVID-19 pandemic has changed many aspects of everyday life. One of the biggest: how we communicate with each other. The surge in recent podcasts is no surprise as we scramble to connect with our friends and peers. And while the fee for entry into the podcasting world is cheap, you have to have a passion for it to succeed.

We speak with Adam Posner, Founder & President at NHP Talent Group, who shares his experience in podcasting and advice on the digital age of talent recruitment.

Adam covers:

A podcast myth & Adam’s podcasting start
Positives & negatives of talent recruitment in the digital age
Understanding the power of podcasting

Check out these additional resources mentioned in the episode:

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

934: How to Create Contagious Kindness in Business Sep 01, 2021

Show notes

As a business, how do you hire? For talent? For experience? What about kindness?

What if leading with kindness and mindfulness helps employee retention, brand loyalty from customers, and creates a team where everyone feels trusted?

Alicia Esposito, Director, Content + New Media @ G3 Communications, talks with Cole Baker-Bagwell, Founder & Chief Kindness Advisor at Cool Audrey, Inc, about her experience working in an environment that prioritizes kindness and mindfulness and all the benefits that come from it.

Cole covers:

How kindness & mindfulness can change business
Definitions & implementation strategies
Tips & tricks for the audience

Check out this additional resource mentioned in the episode:

coolaudrey.com

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

933: The Guide to Creating Transparent & Connected Leaders Aug 31, 2021

Show notes

Anyone can be a good leader, but what does it take to be a great leader? Knowing exactly how to step up your leadership game can be challenging if you’re not sure where to focus your energy. Luckily, our guest today knows all the tips and tricks.

In this takeover series episode, Amber Khan speak with Angela Raub, Chief Executive Officer at fieldXperience, who shares insight into what she considers the defining characteristics of a great leader and how to become one if you’ve fallen short.

Angela covers:

To lead with or without emotion
Building teams that look up to their leaders
Remote Work & fostering generational relationships
Enabling everyone to be a positive leader

Check out these additional resources mentioned in the episode:

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

929. Modern Strategies to Align Sales & Marketing Aug 31, 2021

Show notes

Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done.

What are some measurable processes that organizations can integrate and objectively benefit from?

In this episode, Jeff Davis, Associate Director of Business and Brand Strategy at AbbVie, discusses how to align sales and marketing more effectively to add value to every stage of the buyer’s journey.

Jeff covers: