Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

920. Building a Culture of Empathy Aug 12, 2021

Show notes

Empathy is something you either have or you don’t, right?

Wrong.

Empathy is something you can build into the culture of your organization.

In this Takeover episode, host Amber Khan speaks with Claude Silver, Chief Heart Officer at VaynerMedia about the secrets to building a culture of empathy in the workplace.

They discuss:

Energy management
The effects of large world events in the workplace
Scaling empathy

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

919. ABM 360: The Way to Drive Business Outcomes w/ ABM Aug 11, 2021

Show notes

ABM is all about marketing, right? I mean, it’s in the name — account-based marketing.

But ABM is more than that. Done right, it should be something that spans your whole organization.

That’s where ABM 360 steps in.

In this episode taken from B2BSMX, Alex Symos, Darryl Praill and Anamika Gupta make up an expert panel to dissect the secrets of ABM 360. Whether you’re a seasoned veteran of ABM or a new recruit, you’ll want to hear what they have to say.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

918. Precision Copy: Counting Every Word for the Impatient Reader Aug 10, 2021

Show notes

Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audience's attention while relaying the relevant material?

In this episode, Amber Khan talks with Lee Rowley, Founder at Lee Rowley Copybranding, about his team for the zombie apocalypse, copywriting myths, and the importance of precision writing in order to gain the trust of the audience.

In this episode we discuss:

Understanding precision writing & solving the target’s problem
How to structure persuasive copy
Copywriting strategies—formatting, empathy, description, & metaphor
Mistakes to avoid when writing copy
Finding your buyers through immersive work

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

917. Unleashing the Power of a Community of Professionals Aug 09, 2021

Show notes

Nobody likes to ask for help.

But in a world where we’ve been taught that asking for help is a weakness, it’s more important now than ever before to get comfortable asking for help.

So says my latest guests, Jessica Lalley & Eden Hansing. Jessica is the founder of Voices to Connect, and Eden is the Community Manager at Peak Community, and they joined us on this episode to talk about the power of asking for help.

In this episode, we discuss:

Why asking for help is the best thing you can for your career
Why networking outside your comfort zone is so important
HOW to ask for the help that you need

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

916. How to Develop a Cultural Mindset Aug 06, 2021

Show notes

Working with people of diverse cultures is a skill set that leaders need to develop. Learning how to develop cultural mastery goes beyond mere tolerance. The antithesis to hate, after all, is love.

In this replay episode, I talk with Ricardo Gonzalez, Founder & CEO at Bilingual America, about cultural mastery, transformative education, and love.

In this episode we discuss:

Having a cultural mindset and skillset
The six stages of cultural mastery
How empathy differs from sympathy
How cultural mastery can transform organizational culture

Check out these resources we mentioned during the podcast:

The 6 Stages of Cultural Mastery by Ricardo Gonzalez

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

915. How to Win on LinkedIn Aug 05, 2021

Show notes

In today’s takeover episode, guest host Amber Khan talks with Career Success Coach & LinkedIn Trainer Shelly Elsliger to discuss how to win on LinkedIn and more.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

914. 5 Roadblocks that Wreck ABM Programs Aug 04, 2021

Show notes

So, you want to start an ABM program?

Well, you need to know what obstacles to watch out for, so you can tackle them head-on — before it’s too late.

In this episode taken from B2BSMX, we take a look at the 5 biggest roadblocks you might face as you travel along your ABM journey.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

913. The Best Way to Share Your Story Aug 03, 2021

Show notes

In this episode, guest host Amber Khan talks with Chris Piper, Head of Marketing at Scribe Media on the best way to amplify your personal brand: share your story.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and on her website, amplifyology.com

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

912. The Other Flywheel: Where Product, Sales & Marketing Meet Aug 02, 2021

Show notes

Who owns strategy?

Is it leadership? Is it everyone?

Maybe the correct answer is no one.

In this episode from B2BSMX, Kelly Grover explores the intersection of sales, marketing and product and how true, strategic alignment can be achieved between these parts of your business.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

911. What For-Profit CEOs Can Learn from Nonprofit CEOs Jul 30, 2021

Show notes

Trent Ricker, CEO & President at Pursuant Group

In this episode, we discuss:

Why solid business principles matter just as much in nonprofit organizations
How to attract the right talent to solve the most pressing problems
Why you need spend as much time listening as you do selling

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

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