Move: The Go To Market Podcast

Latest Episodes:

900. Pandemic Innovation: COVID Vaccine, AI, & more Jul 15, 2021

Show notes

It’s time to dispel any misinformation about the COVID-19 vaccination. In this takeover episode, Dr. Eric Eskioğlu, EVP & Chief Medical Officer at Novant Health, does just that.

Plus, he and Ted discuss…

The socioeconomic effects of the pandemic
The future of AI and other advanced technologies in healthcare
Dr. Eskioğlu’s unconventional journey into medicine and his advice for new physicians

Heroes of Healthcare is hosted by Ted Weyn.

899. Five Most Common Mistakes ABM Programs Make With C-Suite Initiatives Jul 15, 2021

Show notes

There’s much to be learned from the failures of implementing ABM strategies.

In this take-over episode, Rob Leavitt, Senior VP of Consulting at ITSMA and Marlowe Fenne, ITSMA LeadershipCouncil Member join us to discuss the pivotal lessons they’ve learned from getting it all wrong.

We discussed:

The power of personalization
Prioritizing time-efficiency
Providing new industry knowledge and unique perspective
Listening closely to the insights

898. Tales of Telehealth: Remote Care for Women Around the World Jul 13, 2021

Show notes

Thanks to COVID, most people are familiar with telemedicine, but some healthcare heroes were using it to change lives long before the pandemic.

In this takeover episode, two pioneers — Tanya Mack, President, and Dr. Anne Patterson, CEO, from Women's Telehealth — share their insights about the past, present, and future of telehealth.

They discuss:

How Women’s Telehealth started and provides care for high-risk patients in remote areas
How COVID-19 changed telemedicine
What telemedicine will look like after the pandemic is over
The importance of vaccination for pregnant women

Heroes of Healthcare is hosted by Ted Weyn.

897. The 90 Day Plan to a Successful Implementation of Agile Marketing Jul 13, 2021

Show notes

In this episode, Sangram talks with Jim Ewel, author of The Six Disciplines of Agile Marketing.

We discuss agile marketing as a whole along with its disciplines and why it is important for marketers to understand today.

896. How to Lead When You Are Not In Charge Jul 13, 2021

Show notes

In this episode, Sangram talks with Clay Scroggins, author of Leveraging Influence When You Lack Authority.

895. Demystifying Healthcare Recruiting: Finding Heroes Jul 08, 2021

Show notes

Every new technology comes with the fear that it will make a job obsolete.

With healthcare recruiting, that fear was sparked by fax, email and internet job boards…

But the news of the recruiter’s demise has been greatly exaggerated.

One need only look to Paul Olzak, Medical Staff Development Officer at Lake Health, to know that this is true. He joins me in the latest Heroes of Healthcare to explain what being a healthcare recruiter means in the modern world.

We discuss:

How to attract the best talent in healthcare
How recruiter outreach and internet search are evolving in the healthcare talent pool
How recruiters help each other succeed

Heroes of Healthcare is hosted by Ted Weyn.

To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

894. 6 Lessons & Struggles E2OPEN Learned Navigating ABM in 2020 Jul 08, 2021

Show notes

Intrepid marketing professionals have been through a challenging time these last 18 months, with painstakingly thought-out marketing plans getting turned top over teakettle with the onslaught of the worldwide pandemic.

In this episode of Flip My Funnel, two key players in the innovative team at E2OPEN, Kathy Mammon and Annika Helmrich, unpack several of the valuable lessons and struggles they have faced and some creative tips for overcoming these challenges.

Here's a sneak peek:

Focus on content and create an influence pipeline.
Tips for increasing email open and click-through rates.
Navigate account based marketing by identifying key personas and picking the proper channels.
Get aligned with sales!
Create a vital project timeline so others can be empowered by ownership.

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform.

893. Mental Health: Caring for the Medical Community Jul 07, 2021

Show notes

Mental health issues — burnout, depression, anxiety, and suicide — are multiplying in the medical community. And the stresses of COVID have only exacerbated what was already a worrisome trend.

In this takeover episode, Dr. Kellie Stecher, Co-Founder & President of Patient Care Heroes, shares what she has been doing to bring much-needed mental health resources and care to the heroes who care for us.

What we talked about:

The effects of the pandemic on her OB/GYN practice
Supporting the mental health of the medical community
Advocating for gender equity issues and a safe reporting structure for harassment and bullying

Heroes of Healthcare is hosted by Ted Weyn.

To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

892. With This Kind of Inbound, Who Needs Outbound? w/ Shawn Herring Jul 07, 2021

Show notes

Having so many inbound leads that you need to filter them sounds like the Holy Grail of sales, but it’s an achievable goal.

In these volatile times, marketing teams need to work hand in hand with the sales development reps to create a powerful demand generation campaign that can drive customer engagement to dizzying new heights.

Shawn Herring is the VP of Marketing at PandaDoc, an innovative, rapidly-growing SaaS company specializing in document workflow.

891. Why Experimenting Is the New Marketing Jul 07, 2021

Show notes

Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning?

This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing.

There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword. But In this episode of #FlipMyFunnel, we’re joined by Jim Ewel, former Vice President of Marketing at Microsoft.

Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large expensive campaigns.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Move: The Go To Market Podcast

Related Podcasts

Links

Stay Connected