Move: The Go To Market Podcast

Latest Episodes:

880. COVID-19’s Impact on Under-Resourced Communities Jun 17, 2021

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Bridging healthcare gaps in underserved communities comes with unique challenges, including socio-economic misalignment. In today’s episode, Rashard Johnson, President at Advocate Aurora Health and guest host, Ted Weyn, unpack what this means and how they are addressing on the southside of Chicago.

Heroes of Healthcare is hosted by Ted Weyn. To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

879. The P2P Ecosystem: A Crash Course Jun 17, 2021

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In this episode from B2BSMX, John Guido, Founder of P2P Global, hosts a panel discussion with members of P2P Global about partner to partner engagement, drawing on his years of experience working with a host of different solutions providers.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

878. Taking the First Steps Into the Mobile Experience Journey Jun 15, 2021

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While companies continue to invest in the digital transformation through desktop sites, many are ignoring the same level of investment in mobile apps.

This can be a costly mistake as more consumers prefer to use their phones for purchases; if a company's mobile site & app experience is less than the consumer expects, they might turn elsewhere.

Samir Kumar Sah, host of The Experience Business podcast, discusses the critical importance of mobile app investment and 7 key steps to a mobile-first strategy.

877. Innovation and Erasing Fear with Natalie Born Jun 15, 2021

Show notes

Investing in innovation is crucial for success, especially in today’s world. But fear can hold back even the boldest leaders.

People today are burned out, zoomed out, and tired - but this is the perfect time to transform your business and leverage design thinking, rooted in the idea of putting the customer in the center of everything. Internal customers are just as vitally important.

In this episode, Sangram Vajre, author and trailblazer, and Natalie Born, VP of Innovation at Territory Global and a masterful storyteller, delve into the concepts behind the Art of Corporate Innovation.

876. 3 Specific Ways to Make Your Organization More Productive Jun 11, 2021

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In this episode, Sangram talks with Sweet Fish's very own Andrew Hurley on simple ways to make your organization more productive.

875. How Does Podcasting Enhance B2B Customer Relationships? Jun 11, 2021

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Podcasting has taken off immensely, not just as a way for people to showcase their interests, but as a revolutionary new medium for building powerful relationships with prospective clients through Content-Based Networking.

In this episode, Samir Kumar Sah, CEO and founder of Pritbor, and James Carbary, Founder and Executive Producer at Sweet Fish Media, discuss the impact and background of this framework for creating organic and engaging content that also boosts revenue.

Listen to Sah and Carbary dive deep into:

The history behind Content-Based Networking and how to turn listeners into customers.
A masterful framework on featuring prospective clients as podcast guests, which fosters a unique, long-lasting relationship.
Exactly what businesses need to begin podcasting and how to produce content that makes your guest a thought leader in their field.

OPTIONAL: Check out these resources we mentioned during the podcast:

Podcasting for Business: A 26-Step Process
James Carbary, Founder and Executive Producer at Sweet Fish Media
Samir Kumar Sah, CEO & founder of Pritbor

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform.

Click here to listen to The Experience Business podcast.

874. Check Point Engage Jun 09, 2021

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873. Adapting Your Customer Experience for the Post-COVID World Jun 08, 2021

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Due to repercussions from the worldwide pandemic, many businesses had to close their doors forever. The ones who will survive and thrive are the ones who have adapted to the new reality by using technology to become closer to their customers.

Join CEO & founder of Prtibor, the eminent thought leader Samir Kumar Sah, for some fascinating insights on how to revamp your CX to more closely mirror the world today.

872. Top 3 Best-Performing ABM Strategies w/ Daniel Englebretson Jun 07, 2021

Show notes

I (Sangram) put up a poll on LinkedIn.

What, I asked, is your top ABM strategy?

Almost 1,000 people responded. The results:

Demand gen - 60%
Velocity - 17%
Expansion - 14%
Retention - 9% (this one shocked me)

I wanted to talk to someone about these and get insights into what I uncovered.

In this episode, Daniel Englebretson, a 10x Award-Winning, 2019 Innovator of the Year, and best-in-class ABM practitioner, joins me (Sangram) to discuss the 3 must-know, best-performing ABM strategies: