Move: The Go To Market Podcast

Latest Episodes:

961: Using the Art of Differentiation to Build a Better Brand Oct 08, 2021

Show notes

What makes you buy one loaf of bread over another? They’re both bread right? When a brand differentiates itself from another, the choice is easy. Ignoring the art of differentiation can leave your loaf stale on the shelf.

We speak with David Brier, President and Creative Director of DBD International, about branding’s essential part of a product’s success.

David covers:

How to become scalable through writing a book
Letting a brand breathe instead of suffocate
A challenge for the audience

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

You can find Amber on LinkedIn and her website

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

960: Valuing People Over Product in Buyer Relationships Oct 07, 2021

Show notes

Selling a product to a buyer in today’s market can be difficult with so many competitors offering similar solutions. The tendency is to differentiate yourself by providing detailed product messaging, but this isn’t always the case.

In this episode of our Takeover series, we hear an episode from Emisary's "ABM Mythbusting Series".

Bernard Brower, Former VP IT North American Consumer Group, Global R&D - J&J, discusses what a buyer is really looking for and how to foster future sales.

Bernard covers:

Missing the mark with product messaging
Tipping the scale with similar products
How a marketer stays top of mind
What to look for in a product pilot

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

959: CMO Secrets: How To Know If It’s Right For You Oct 06, 2021

Show notes

Less than 1% of marketers have a shot at becoming CMO — a hard statistic, but one that can guide a marketer either way. Learning more about the CMO can help you realize that the role isn’t for you; or, if it is, help you boost your chances.

Sangram Vajre, Host of the Flip My Funnel Podcast at Terminus, discusses what it takes to be a CMO and how to get there for those inclined.

Sangram covers:

The secret CMO formula
5 questions for the audience
A challenge for the audience

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

958: Prospecting Emails: Strategies to Stay Relevant Oct 05, 2021

Show notes

You’ve probably received one or two prospecting emails over the past week. But the question is: have you opened them or sent them directly to your trash? Only 62% of people say they will possibly open an email and marketers are trying to figure out how to be one of the lucky few.

In this episode of our Takeover series, we hear an episode from Emisary's "ABM Mythbusting Series".

Mike Conley, Former CIO Optim, currently CTO United Health Group, discusses the ways to get potential customers to open the emails and how to maintain those relationships once you have them.

Mike covers:

Prospecting email mistakes
Focusing on the wins
Asking for permission

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

956: Chief Evangelism Explained: Insight & Opinions Oct 01, 2021

Show notes

A technical evangelist and a marketing evangelist will each sit down to write a blog post about what evangelism is — and they’ll both be right. In a position that defines itself by what needs to be reacted to, the role can be complicated to explain.

We speak with Dave Isbitski, Principal Developer Advocate for Amazon Web Services, about what it really means to be an evangelist and be at the forefront of the voice-first revolution.

Dave covers:

What evangelism means to Dave
Understanding the voice-first revolution
2 specific questions for David & an audience challenge

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

955: How To Become a Budgeting Insider Sep 30, 2021

Show notes

There’s a common sentiment that if it’s not in the budget, it won’t happen. However, after surveying over 100 emissaries, the days of strategizing appropriate times to market to clients through the fiscal year might be over.

In this episode of our Takeover series, we hear an episode from Emisary's "ABM Mythbusting Series".

Sara Nunez, Chief Executive Officer at Dream To Succeed US, discusses how funding out-of-cycle is no longer a big deal and what that means for investments and customer needs.

Catherine covers:

How budgeting is changing
Getting budgeting attention as a marketer
Why loyalty is more important than sales

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

954: How To Focus Ad-Spending in a COVID-19 World Sep 29, 2021

Show notes

It’s no secret that the COVID-19 pandemic has changed how we all live our lives and interact with businesses. Adjusting to the change and knowing where to focus ad-spending can be the differentiator for the future of your company

We speak with Jillian Ryan, Senior Director, Content Strategy at Brightcove - formerly Principal Analyst at E-Marketer, about best practices for ad-spending in a COVID-19 world.

Jillian covers:

The pandemic’s impact on the B2B sector
Exclusive E-Marketer estimates for B2B spending
Industry estimates in regards to their advertising
Best practices to target your audience

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

951: Pay The Price, Reap the Rewards: Tips for Positioning Sep 28, 2021

Show notes

Are you effectively positioning yourself to grab your audience’s attention? Unless you’re finding a way to solve your audience’s problems before they even have to ask, you may be doing something wrong. Make sure you stand for something.

We speak with Seth Godin, Founder and CEO of Do You Zoom, about positioning and how to effectively stand out rather than be generic.

Seth covers:

Discussing the idea of positioning
How to stand out in marketing
If you’re not a community, you’re simply a commodity

Check out this additional resource mentioned in the episode:

This Is Marketing by Seth Godin

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

953: Flipping the Narrative on Procurement Management Sep 28, 2021

Show notes

Avoid procurement at all costs — this has been the sentiment among sales and marketing teams as they try to show value and secure advocates. However, after some executive tech buyer polling, building relationships with procurement partners may be a good idea.

In this episode of our Takeover series, we hear an episode from Emisary's "ABM Mythbusting Series".

Catherine Kelly, General Manager, Operational & Commercial Excellence, CP Operations at Shell, discusses how procurement has changed and what benefits it has to your company today.

Catherine covers:

Procurement’s change in value
How procurement has become more strategic with technology
How to maintain a long relationship with procurement

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

952: Unlocking The Full Potential Of ABM Sep 27, 2021

Show notes

We all know what ABM is, right? It’s sending out generic emails to customers but auto filling their name at the top so they feel special.

...we must do better.

ABM is about genuine personalization, not the faux-attempts that plague the space and everyone can see through.

We speak with Jimit Mehta, Head of ABM at CommerceIQ, about the idea of hyper-personalization at scale using ABM to its full potential.

Jimit covers:

Understanding hyper-personalized ABM
Getting the most out of personalization automation
Consistent data testing

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

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