Move: The Go To Market Podcast

Latest Episodes:

830. Why ABM Success Must Be Built on People Apr 09, 2021

Show notes

What does it take to pull off a great ABM strategy?

Great people.

In this Takeover episode, David Lewis speaks with Bruce Eidsvik, SVP Global Demand Marketing at OpenText, who shares his secrets about the complexity of ABM.

829. Let’s Give Them Something to Talk About Apr 09, 2021

Show notes

In this episode from B2B SMX, Heather K. Margolis, Chairperson and Founder at Channel Maven Consulting, discusses why channel marketing often fails and what your company can do about it.

828. The Keys to Unlocking Successful Demand Creation Apr 06, 2021

Show notes

Every marketer wants more successful demand creation.

It may seem daunting, but it’s achievable if you take it step-by-step.

And you can start by shutting up about yourself and focusing on the customer instead.

In this Takeover episode, David Lewis speaks with Carlos Hidalgo, Coach & Advisor at CarlosandSusanne.com, who shares his secrets for unlocking successful, repeatable demand creation.

They discuss:

Why demand creation is not about you
The human content that works
Why you need to stop neglecting data in your demand creation

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

827. Debating Marketing Measurement with James Gilbert Apr 05, 2021

Show notes

When you grasp the data that you have, you can be a master at almost anything.

Account-based marketing is a strategy, not a tactic. And when it comes to ABM, revenue is the ultimate goal. But, in order to get there, we have to understand the journey of the funnel.

To James Gilbert, Head of Marketing at op financial CRM, CRMNEXT a successful ABM sales funnel starts by building the journey.

Mapping out that journey, knowing who to bring along with you, and understanding key functions of your business is what leads marketers on the direct path towards revenue.

826. Getting Back Up & Finding a Framework Apr 02, 2021

Show notes

After stumbling last week, I’ve picked myself up and am charging ahead.

This week, I got my interviews and I’m working on making my book memorable through a framework that works.

Now, I’m ready to start testing it.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

825. How to Incorporate ABM into Your Growth Strategy Apr 02, 2021

Show notes

ABM can be an enormous boon to your growth strategy.

If you want to get started, it helps to learn how others have done it before.

In this Takeover episode, David Lewis speaks with Lisa Horner, SVP Marketing at AppFolio, about her ABM journey and how you can incorporate ABM into your own growth strategy.

They discuss:

Why ABM is so powerful
The tools that help you succeed
Why alignment is the key to a successful ABM strategy

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

824. How Vidyard’s Top Customers Generate & Convert More Leads Apr 02, 2021

Show notes

823. SEO Secrets: Modern Strategies That Actually Work Mar 30, 2021

Show notes

SEO has changed a lot over the last decade.

Gone are the days when shenanigans like keyword stuffing were the only way to rank on Google.

Now, for the most part, all SEO and content strategies center on one fact:

The most engaging content wins.

In this takeover episode, Barb Mosher Zinck speaks with Ken Mafli, Account Based Marketing Manager at Foundry, to learn how to create such content and ensure you’re constantly ranking top in any search.

822. Secrets About SaaS Search Mar 29, 2021

Show notes

Hey, Search Marketer! No one's paying you for your ideas about tactics. And no one cares about how much traffic you can drive either.

Your clients need a strategy. Are you giving them one?

Garrett Mehrguth, CEO at Directive (Performance Marketing for SaaS), discusses how to unlock the potential in search marketing for SaaS. He shares ways to zoom back, find where the power in search is coming from, and ultimately make a bigger impact.

In this episode, Garrett talks about: