Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

820. SEO Secrets: Modern Strategies That Actually Work Mar 26, 2021

Show notes

SEO has changed a lot over the last decade.

Gone are the days when shenanigans like keyword stuffing were the only way to rank on Google.

Now, for the most part, all SEO and content strategies center on one fact:

The most engaging content wins.

In this takeover episode, Barb Mosher Zinck speaks with Ken Mafli, Account Based Marketing Manager at Foundry, to learn how to create such content and ensure you’re constantly ranking top in any search.

They discuss:

The culture that gets results
Why this is a golden age for SEO
The value of a pillar page strategy

819. These 3 Things That Influence 75% of Your Pipeline w/ Nina Butler Mar 26, 2021

Show notes

The closer you get to people, the better business you do with them.

Getting close means creating personal, one-to-one moments. But how can you personalize at scale?

One company has solved that particular puzzle.

Nina Butler, director of demand generation at Alyce, an AI-powered personal gifting and swag platform, discusses how her organization uses its own product to influence 75% of their pipeline.

In this episode, Nina talks about:

Moving from quantity of touches to quality of moments
How to be personal at scale
Using gifting to get people to show up and engage at events

818. Content Management & Strategy As Pieces Of The Digital Marketing Puzzle Mar 23, 2021

Show notes

In this episode, guest host Barb Mosher Zinck digs deep into content strategy and management with Cathy McKnight, VP of Strategy at Content Advisory, looking at how these and other elements of content operations fit into digital marketing as a business function.

Some of the key topics discussed in this episode:

CMS – Content Management Systems as anchors for company content strategies
DAM – Digital Asset Management and how this differs from simple content storage platforms
Analytics tools and options for exploring content performance in depth
CRM – Customer Relationship Management systems and how these feed into content opportunities for your business

Check out these resources we mentioned during the podcast:

Scott Brinker – VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech
Adobe AEM – DAM solution
OpenText – DAM solution

817. Why Terminus Rebuilt Their Website from the Ground Up Mar 23, 2021

Show notes

As if the team at Terminus didn’t have enough to do during the past 12 months.

As if COVID wasn’t hard enough, and all of the crazy things happening in the United States weren’t hard enough. In case anybody was thinking that those things were distracting the team.

Why not tear the Terminus website down to the ground, completely re-brand, and then rebuild a brand new website completely from scratch?

On this LinkedIn Live episode of the FlipMyFunnel podcast, we sit down live with Justin Keller, who is the Vice President of Marketing here at Terminus, as well as two other members of the team that helped undertake this crazy project.

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

816. How the Right Questions Can Lead to Light Bulb Moments Mar 19, 2021

Show notes

Welcome to week 3 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus.

Every week, I’m going to share 3 big things I’ve worked on and my progress for that week.

Last week, I talked about the specifics of the different publishing methods, and the pros and cons of each.

This week, I cover:

The key role that I had been missing in planning out my interviews for this book
Ways to keep my information organized so that I can quickly reference it later
Key learnings revealed from my first interview for the book

815. A Band Teacher Takes on Sales Development Mar 19, 2021

Show notes

What could you learn about sales engagement and enablement from a former Middle School and High School band teacher?

Probably more than you think.

In this takeover episode of #FlipMyFunnel, Content Matters host Barb Mosher Zinck speaks with Kris Laird, Sales Process & Development leader at Ingeniux, about sales engagement, enablement, and the technologies that drive both.

What is the difference between sales engagement and enablement, and what did his time as a music educator teach him that he’s been able to use in his sales career?

814. The (Really) Intelligent Marketer w/ Scott Sutton Mar 19, 2021

Show notes

Every single night, the world changes.

Any organization that markets or sells is going to have to be ready for a new day tomorrow.

ZoomInfo provides the most up-to-date information out there. With nearly 18,000 clients relying on them for intelligence, ZoomInfo has made data integral to its go-to-market success.

In this episode, Scott Sutton and Steve Bryerton, respectively the vice president of revenue operations and vice president of sales at ZoomInfo, discuss intelligent marketing with data.

813. Your Customer in a Single View w/ Tom Treanor Mar 19, 2021

Show notes

Companies are getting better at creating great customer experiences. They're also getting better at collecting and using customer data to create and deliver powerful and effective content.

That requires the right tools.

Such as a customer data platform (CDP).

A CDP is basically a standalone database that allows your team to ingest all the customer data fairly easily into one place so everyone sees the same single source of truth about the customers.

In this episode, Tom Treanor, CMO at Treasure Data, joins me to discuss what a CDP does, where it fits in your digital ecosystem, and why you might consider investing in it.

812. Live & In-person: How to Plan Your Online Event w/ Courtney Dagher Mar 19, 2021

Show notes

Most virtual events suck. I hate to say it, but it's true.

We need to talk about this. And we need to solve it.

Because virtual events aren't a quick fix that goes away with a vaccine. They're here to stay, so we need to learn how to do them right.

One event that never, never sucks is INBOUND. I (Sangram) spoke at this conference several times. I caught a glimpse of how they do things backstage. And it's fantastic.

In this episode, Courtney Dagher, manager, global events content programming at HubSpot and former senior marketing manager at INBOUND, joins me to discuss how to plan a virtual event that can top an in-person conference.

Also, go to INBOUND. It's just $49 for a ticket.

811. Choosing a Publishing Method: It’s More Important Than You Think Mar 19, 2021

Show notes

Last week I kicked off a new podcast series on book writing with me, Sangram Vajre, Chief Evangelist at Terminus. Every week, I’m going to share 3 big things I’ve worked on and my progress for that week.

Last week I talked about why the title doesn’t matter, what the big idea is, and why questions are more important than answers.

This week, I cover:

Why I’m not going to use a traditional publishing method (unless somebody gives me a million dollars.)
The benefits of a niche, middle-of-the-road platform like Idea Press
The pros and cons of traditional publishing vs. self-publishing

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