Move: The Go To Market Podcast

Latest Episodes:

800. Standing Out in a Sea of Marketing Saturation Feb 26, 2021

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799. Ian Truscott Talks Content Management & Building AR‪T Feb 26, 2021

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There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite.

And whether you’re already there or want to join them…

You need to remember that a rockstar CMO’s job is creating ART.

In this takeover episode, Barb Mosher Zinck speaks with Ian Truscott, Founder of Rockstar CMO and Head of Content at iManage, about why great marketers turn content into an ART.

798. How to Create a Virtual Event That Doesn’t Suck Feb 25, 2021

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We’ve all been attending a lot of virtual events these days, and I think you’ll agree with me when I say:

Most of them suck.

And if you’re throwing one yourself, it’s easy to worry that yours will, too.

But today’s LinkedIn Live guest, Billy Boughey, Founder & President at Elevate Experiences, is proof that, with planning and intention, virtual events don’t have to suck.

What we talked about:

Why small details matter
Why you need to approach virtual events like an athlete
How to combine thinking and feeling

Check out these resources we mentioned during the podcast:

The Ultimate Virtual Event Roadmap

797. Scott Abel Dishes on Content Strategy and Information Enablement‪ Feb 22, 2021

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We were shortsighted.

We thought the web was the end destination for content.

Really, it was just a cog in the omni-channel universe around us.

In this episode of Content Matters, host Barb Mosher Zinck talks with Scott Abel, the CEO and Chief Wrangler of the Content Wrangler, about content strategy and information enablement.

796. How Terminus Influenced $5.5M In Pipeline Feb 22, 2021

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In this episode taken from B2B SMX, Sruthi Kumar, Associate Director of Field & Partner Marketing at Sendoso, speaks with Stephanie Kelly, Senior Director of Marketing at Terminus, about how Terminus influenced $5.5M in pipeline by leveraging Sendoso for their ABM campaigns.

795. Why the Unmeasurable Might Be the Key to Unlock ROI Feb 16, 2021

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You’ve probably heard this phrase before:

What gets measured gets done.

Well, sometimes the reverse is true.

And if it is for you, it might be killing your ROI.

So says Chris Walker, CEO at Refine Labs. He joined us today to talk about why shifting your marketing investment from performance to brand is the smart move.

794. Top 3 Best-performing ABM Strategies with Daniel Englebretson Feb 16, 2021

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I (Sangram) put up a poll on LinkedIn.

What, I asked, is your top ABM strategy?

Almost 1,000 people responded. The results:

Demand gen - 60%
Velocity - 17%
Expansion - 14%
Retention - 9% (this one shocked me)

I wanted to talk to someone about these and get insights into what I uncovered.

In this episode, Daniel Englebretson, a 10x Award-Winning, 2019 Innovator of the Year, and best-in-class ABM practitioner, joins me (Sangram) to discuss the 3 must-know, best-performing ABM strategies.

793. Why Influencers Aren’t Just for B2B Organizations Feb 16, 2021

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There is a myth out there that influencers are only useful for B2C.

Today, we’re going to set the record straight.

Influencers are more important than ever in B2B — and you can start taking advantage of their help today.

In this Takeover episode, host Casey Cheshire speaks with Neal Schaffer, CEO & Principal Social Media Strategy Consultant at NealSchaffer.com, about how B2B companies can leverage influencer marketing.

792. How Flexential Scored a Touchdown with a Campaign Built on Digital Events & Interactive Content Feb 16, 2021

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In this episode from B2BSMX, Tonya Vinas, Vice President of Content Strategy & Services at Content4Demand, and Courney Gaudet, Senior Director of Content Strategy at Flexential, discuss the success of Flexential’s football-themed campaign succeeded through digital events and interactive content.

791. How to Throw Better Virtual Events Feb 08, 2021

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Since the pandemic started, virtual events have taken over for obvious reasons. Yet, anyone who has attended can tell you: Most virtual events could be better. The good news is that they can be. In this Takeover episode, Casey Cheshire speaks with Cassandra Jowett, Senior Director of Marketing at PathFactory, about how you can throw a virtual event that rivals — even surpasses — the real thing.

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