Move: The Go To Market Podcast

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**Move: The Go To Market Podcast**

MOVE is the go-to-market podcast to guide your business forward. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what’s my next move?

Latest Episodes:

790. Why Psychological Safety Is the Key to Innovation Feb 08, 2021

Show notes

It’s challenging enough to innovate in the best of times.

So, how do you get your team innovating while under the stress of a crisis?

The secret is psychological safety — and as a leader, it’s your job to provide it.

That’s one of the key insights that Natalie Born, VP of Innovation at Territory Global, brings to today’s LinkedIn Live episode on the art of corporate innovation.

We discuss:

- How leaders create psychological safety

- Why innovation should be sufficiently disturbing

- Why consensus in an organization is poison for innovation

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

789. Start Ugly: Perfectionism Is Another Word for Fear Feb 04, 2021

Show notes

Be honest, what’s something you’ve always wanted to do but never started? You want to…but it needs to be perfect, right? But perfect is just another word for fear — you need to start now. Even if you have to start ugly. In this Takeover episode, Casey Cheshire speaks with Chris Krimitsos, Chief Creative Officer at Podfest Multimedia Expo, about why starting ugly is better than never starting at all.

788. How BrightTALK + Kronologic Married Marketing Leads & Sales Meetings Feb 04, 2021

Show notes

In this episode from B2BSMX, David Pitta, CMO at BrightTALK, and Aaron Bollinger, Co-Founder and CRO of Kronologic, discuss how they fixed the “last mile” problem that was breaking the communication between sales and marketing.

787. How to Win With the 5-Minute Sales Strategy Feb 04, 2021

Show notes

In 5 combined minutes a day, you can grow your sales by 50%. How does this witchcraft work? With a little piece of technological wizardry called… the telephone. In this Takeover episode, host Casey Cheshire speaks with Alex Goldfayn, CEO, global sales consultant, and bestselling author, about the ideas in his new book 5-Minute Selling.

786. How a CMO-Turned-Investor Navigates a Pandemic Feb 03, 2021

Show notes

You can talk about vision all day long. You can bring others onboard and get them excited for that vision. But if you can’t execute, it’s meaningless. That’s why CMO-turned-investor, Kelly Ford Buckley, General Partner at Edison Partners, looks at execution as one of the most important factors in deciding whether to provide capital. She joined me on LinkedIn Live to discuss this and other key considerations when investing.

785. How a Field Marketer Thinks About Sales & Marketing Feb 03, 2021

Show notes

How good is your marketing organization's relationship with sales? Are your teams siloed and rarely communicate? If you’re a field marketer, the answer is a resounding no. In this Takeover episode, host Casey Cheshire speaks with Nick Bennett, Director of Field Marketing at Logz.io, about what makes a field marketer tick. What we talked about: - What field marketing is and why it’s important - Why marketing needs to step into sales shoes to do their job better - Why modern marketing focuses on the full buyer’s journey This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

784. Cracking the Marketing Measurement Code Jan 27, 2021

Show notes

In the latest episode taken from B2BSMX, Kory Geyer, Sr. Director of Revenue Operations at 6sense, and Rauli Garcia, Vice President of Strategic Marketing at Sage Intacct, cover everything you need to know about cracking the marketing measurement code. This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

783. Why Customer Experience Defines Your Brand Jan 27, 2021

Show notes

These days, everybody wants to measure marketing success like sales. The obsession with attribution means that brand has gotten a bad rap. But the best marketers out there are the ones never lost sight of the power of brand. In this Takeover episode, host Casey Cheshire speaks with Sam Jacobs, Founder of Revenue Collective and host of the Sales Hacker Podcast, about why brand matters more than ever.

782. On the CMO Track: How to Become a CMO Jan 27, 2021

Show notes

You haven’t been a CMO just once. You’re a serial CMO at multiple, successful companies. By now, you’ve learned something about how to knock the role out of the park. That’s where my guest on today’s LinkedIn live episode is sitting: he’s Darryl Praill, CRO at VanillaSoft and many-time CMO. First thing he did on the episode was deliver a fire sales pitch and invite everyone listening to connect with him on LinkedIn.

781. How Account Pursuit Differs from ABM Jan 22, 2021

Show notes

As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales. Marketers can lament about being misunderstood… Or they can take ownership of their role. In this Takeover episode, host Casey Cheshire speaks with Tracy Eiler, CMO at Alation, about how an “account pursuit” approach can help marketers take ownership of their role and perceptions about it.

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