Maximize Your Influence

Latest Episodes:

Episode 455 - FOMO vs Trust - 10 Ways To Create Instant Action Feb 22, 2023

Show notes

FOMO or the fear of missing out, is human nature 101. When anyone feels their freedom to act or choose is restricted, they will attempt to restore it. With this restriction or fear, we are psychologically driven to latch on to something we fear will be restricted even more. Suddenly, that restricted item or information is even more important to us.

Can you judge trustworthiness based on looks - Rice research says no

Join me for this week's podcast on FOMO vs Trust - 10 Ways To Create Instant Action. We will explore ways FOMO does work and when it doesn't. Also I will reveal the 10 (or more) ways to get someone to act, make a decision or instantly do what you want them to do.

Episode 454 - Brain Selling - How Current Brain Research Empowers You To Influence The Subconscious Mind Feb 16, 2023

Show notes

We think we are logical creatures, but most of the time, we don't know why we do what we do. The majority of influence involves a subconscious trigger. This tendency means that inclinations like "It just feels right," "I trust this person," or "I don't like this person" are all based on unconscious emotional reactions.

Conscious and Unconscious Thought Processes

So how should you sell the brain? How can you understand what is happening in the unconscious mind? Can you leverage this knowledge to persuade on command? Join me for this week's podcast on Brain Selling - How Current Brain Research Empowers You To Influence The Subconscious Mind'. You will discover how to use the latest science to influence under the radar.

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Episode 453 - The Iceberg Of Influence - Those Hidden Persuasion Subconscious Triggers Feb 07, 2023

Show notes

Sales professionals use words carefully. They know that one wrong word can send their prospect's mind somewhere else and lose them the sale. Some examples of language that salespeople use to help diffuse a potentially tense situation.

Words also have a strong bearing on how we remember certain details. In one study, subjects were asked if they had headaches "frequently" or "occasionally." Those interviewed with the word "frequently" reported 2.2 headaches per week, while those interviewed with the word "occasionally" reported only 0.7 per week.

What are other subconscious triggers? What is happening with your brain? How can you use these triggers to become more persuasive? Join me for this week's podcast on The Iceberg Of Influence - Those Hidden Persuasion Subconscious Triggers.

Episode 452- Keys to Instant Courage - Fortune Favors The Bold (Brave) Jan 25, 2023

Show notes

Having courage (or being brave) does not mean you don't feel fear. It means you have the heart and emotional stability to face the fear and do what's needed anyway. This is a process of learning about yourself—who you are and what you are able to do. Identifying your weaknesses, changing your habits, and fixing your attitude all require personal bravery. Courage is about helping yourself and helping other people become better, knowing as you grow and help others develop that you could be subject to criticism.

Laws of Charisma-Geeky Article

Join me for this week's podcast on The Keys to Instant Courage - Fortune Favors The Bold (Brave). I will use the acronym B.O.L.D. to define courage. You will discover how to be more persistent, stand up for your beliefs, and have more confidence in everything you do. If you don't feel confident, your prospect won't feel confident doing business with you.

Episode 451 - World Trust Trends and Tools Jan 18, 2023

Show notes

Trust is critical in persuasion. Unfortunately, we live in a day and age when people are more skeptical and mistrustful than ever. Twenty years ago, the mindset was: "I trust you; give me a reason not to." Now the mindset is: "I don't trust you; give me a reason why I should." Trust is at an all-time low and still falling.

Global Trustworthiness Index 2022.

The Most And Least Trusted Professions In America

Lawyers per Capita by Country 2023

Trust is also magnified or diminished based on your occupation or profession. For example, medical professionals enjoy higher trust levels than lawyers do. An individual's general trust of a certain industry or profession is dictated not only by experience, but also mainly by rumor and reputation (especially if they have had no direct experience with that industry). All things being equal, people will do business with and refer to those people they know, like, and trust.

Join me for this week's podcast on World Trust trends and Tools. I will give you the numbers from around the world about who has instant high trust and automatic low trust. Once you discover where you rate, I will give you some tools to help build trust or the glue to the persuasion process.

Episode 450 - Why Politicians Are Not Leaders And Have Low Trust Jan 11, 2023

Show notes

These skills are essential in persuasion and leadership. What about managers and politicians? Are they leaders? Do people trust them? Probably not. What needs to change? Join me for this week's podcast on Why Politicians Are Not Leaders And Have Low Trust.

Why Democracy Produces Incompetent Leaders – And How to Fix it

Discover how to adjust your influence/leadership style. Find out if you are a true leader or one of those politicians/managers. Let's become true charismatic leaders.

Episode 449 - Top Sales And Persuasion Mistakes To Fix This Year Jan 05, 2023

Show notes

We were taught through the years that closing skills were all you needed to persuade and sell. You had to learn more closing skills if you did not sell enough people. Nowadays, sure, it's nice to have a few closing skills in your persuasion toolbox, but shouldn't you spend more time opening up your audience before you even think about closing a deal with them?

24 Sales Mistakes to Avoid in 2022 (and Beyond)

When closing skills are used at the wrong time, in the wrong place, or with the wrong person, another brick is added to the wall of resistance. When people sense that they are about to be hit with a hard close, the wall increases in thickness and strength.

What other mistakes are you making in the persuasion/sales process? What do you need to fix for 2023? Join me for this week's podcast on Top Sales And Persuasion Mistakes To Fix This Year. Learn what you need to do to get better skills to persuade with power in 2023.

Episode 448 - DITF – When, How, Can It Backfire (Door In The Face Technique) Dec 21, 2022

Show notes

"Door-in-the-face" is one of the most common techniques for implementing the Law of Contrast. An initially large and almost unreasonable request is made, likely to be declined—hence the "door slammed-in-the-face" as the prospect rejects the proposal. Then a second smaller and more reasonable request is made. People accept the second request more readily than if they'd just been asked outright because the contrast between the two requests makes the second one seems so much better.

Does the Door-in-the-Face Technique Really Work?

Want to know more about how to use Door-in-the-Face? You can also discover when DITF will backfire on you. Find out the do's and don'ts of this great persuasion technique. Join me for this week's podcast on DITF – When, How, Can It Backfire (Door In The Face Technique)

Episode 447 - Negotiation - Deception and Dirty Mind Tricks #2 Dec 14, 2022

Show notes

During each persuasive encounter, you must be careful with what gestures you use and don't use. Your gestures can attract your prospect and build trust or repel them and trigger distrust. When you are aware of your body language, you can synchronize your nonverbals to create instant likeability and rapport. You can create positive subconscious triggers. If you don't have to understand these nonverbals, you could come across as lying or nervous.

Masks can put cognitive performance in check

Are you unknowingly doing some of these gestures and triggering distrust? These are just a few of the things you are doing that could hurt your ability to influence. Join me for this week's podcast on Negotiation - Deception and Dirty Mind Tricks #2. I will reveal the why, what to look for, and how to deal with deception.

Episode 446 - Negotiation - Deception and Dirty Mind Tricks #1 Dec 06, 2022

Show notes

What dirty mind games do people play during negotiation and persuasion? What do they use to intimidate or change your perception of reality? They tactics are not to use but help you be aware of when someone is trying to use these dark tricks to get their way.

Psychological Power is people's ability to influence you while disguising their true intentions. People who are adept at using Psychological Power seek to alter another individual's perceptions.

10 Moves to Reduce Deceptive Tactics in Negotiation

Join me for this week's podcast on Negotiation - Deception and Dirty Mind Tricks #1. I will detail many of these dirty tricks and why people still use them. We will also talk about some solutions to each one of these tactics.

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