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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Digital Fraud In America 2021 -- Curtis Boyd / Objection Co Jul 09, 2021
    Show notes

    Today, Ben and Curtis Boyd, Founder of Objection.Co, talk about the status of digital fraud in America in 2021. With the prevalence of fake reviews, how can Americans be confident about the business that they want to support? On the flip side, how can businesses avoid being targeted and exploited by fake reviewers? Ben and Curtis discuss what’s currently going on in the world of digital fraud in America. Show Notes

    Connect With:

    • Curtis Boyd: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Reputation Hackers Secrets -- Curtis Boyd / Objection Co Jul 08, 2021
    Show notes

    Ben continues his conversation with Curtis Boyd, Founder of Objection.Co about the status of digital fraud. The truth is that fake reviews are pretty effective for the short term. But that is only until you get caught buying them. So today, Ben and Curtis talk about reputation hackers’ secrets. Show Notes

    Connect With:

    • Curtis Boyd: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Truth About Fake Reviews -- Curtis Boyd / Objection Co Jul 07, 2021
    Show notes

    Ben discusses the status of digital fraud with Curtis Boyd, Founder of Objection.Co. In recent years, we’ve all seen the mini documentaries exposing people who do fake reviews. But can fake reviews really affect your business? Today, Ben and Curtis talk about the truth behind fake reviews. Show Notes

    Connect With:

    • Curtis Boyd: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Science Of Measuring Audience Engagement -- Dr. Nick Hobson // Emotive Technologies Inc. Jul 06, 2021
    Show notes

    Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the emotional blend of their customers. Can you use data to understand someone’s mental state? Ben and Dr. Nick discuss the science of measuring audience engagement. Show Notes

    Connect With:

    • Dr. Nick Hobson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Attitudes Drives Consumer Behaviours -- Dr. Nick Hobson // Emotive Technologies Inc. Jul 05, 2021
    Show notes

    Ben chats with Dr. Nick Hobson, chief scientist at Emotive Technologies about the science behind consumer behavior. There is so much that happens behind the scenes before a customer decides whether or not to patronize your business. What is it that informs your consumer behavior? Today, Ben talks with Dr. Nick about what attitudes drive your consumer behavior. Show Notes

    Connect With:

    • Dr. Nick Hobson: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding Journey Analytics -- Steven Kiger // Rocket Labs Jul 04, 2021
    Show notes

    Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digital services company providing innovative solutions in strategy consulting, creative technology, data and operations, grounded in end-to-end customer experience and intelligent operations. In part 2 of our conversation, we are going to talk about journey analytics. Show Notes

    Connect With:

    • Steven Kiger: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Manage Digital Transformation -- Steven Kiger // Rocket Labs Jul 03, 2021
    Show notes

    Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digital services company providing innovative solutions in strategy consulting, creative technology, data and operations, grounded in end-to-end customer experience and intelligent operations. In part 1 of our conversation, we are going to talk about how to go through a digital transformation. Show Notes

    Connect With:

    • Steven Kiger: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Generating 30 Reviews & 17K Downloads In A Month -- Benjamin Shapiro // benjshap LLC Jul 02, 2021
    Show notes

    Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some of the ways that you optimize visibility of your content across platforms? Show Notes

    Connect With:

    • Benjamin Shapiro: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building The MarTech Podcast -- H1 2021 -- Benjamin Shapiro // benjshap LLC Jul 01, 2021
    Show notes

    We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben talks about his plans for the MarTech podcast for the rest of 2021 and beyond. Show Notes

    Connect With:

    • Benjamin Shapiro: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Monetize Your Podcast With Sponsorships -- David Tintner // ThoughtLeaders Jun 30, 2021
    Show notes

    David Tintner, CEO and co-founder of ThoughtLeaders continues the talk with Ben about the evolution of podcast sponsorship and advertising. Apart from knowing what brands are looking for when looking to sponsor content, content creators need to ensure that they are not losing out. How do content creators benefit from ThoughtLeaders? Today, Ben and David discuss how creators can monetize their podcasts with sponsorships. Show Notes

    Connect With:

    • David Tintner: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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