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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Private Equity's Take On Digital Transformation -- Paul Szyarto // PS Group Holdings Jul 29, 2021
    Show notes

    Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have great opptotunity for digital transformation. This is especially true for traditonal, large organizations like medicen and government. Today, Ben and Paul discuss private equity’s take on digital transformation. Show Notes

    Connect With:

    • Paul Szyarto: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Growth Acceleration Secrets From The Private Equity POV -- Paul Szyarto // PS Group Holdings Jul 28, 2021
    Show notes

    Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTech landscape. Today, Paul talks to Ben about his growth acceleration secrets from the private equity point of view. Show Notes

    Connect With:

    • Paul Szyarto: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Hybrid Future Is Of Marketing -- Steve Daheb // ON24 Jul 27, 2021
    Show notes

    Steve Daheb, CMO of cloud-based digital experience platform, On24 comes back to talk with Ben about building relationships with your marketing efforts. The pandemic has affected us all in some way or another. But marketing seems to have moved permanently online because of this. Today, Ben and Steve talk about the hybrid future of marketing. Show Notes

    Connect With:

    • Steve Daheb: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Digital vs. In-Person Experiences in 2021 -- Steve Daheb // ON24 Jul 26, 2021
    Show notes

    Ben chats with Steve Daheb, the CMO of cloud-based digital experience platform, On24. Especially in today’s nearly completely virtual marketplace, relationships are what build your business. So how can you build relationships with your marketing efforts? Today, Ben and Steve discuss digital versus personal experiences in 2021. Show Notes

    Connect With:

    • Steve Daheb: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked Jul 25, 2021
    Show notes

    Today we discuss using a social channel that is critical to building your business and your personal brand - LinkedIn. Joining us is AJ Wilcox, who is the founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 2 of our conversation, AJ Wilcox is going to tell us about optimizing and scaling your LinkedIn ad campaigns. Show Notes

    Connect With:

    • AJ Wilcox: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Are LinkedIn Organic Or Paid Ads Better For Your Brand? -- AJ Wilcox // B2Linked Jul 24, 2021
    Show notes

    Today we discuss using a social channel that is critical to building your business and your personal brand: LinkedIn. Joining us is AJ Wilcox, Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 1 of our conversation, AJ tells us how to evaluate if LinkedIn ads are right for your business. Show Notes

    Connect With:

    • AJ Wilcox: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Sports Marketing Podcasts Opportunities -- Jennifer Davis // Learfield IMG College Jul 23, 2021
    Show notes

    Once again, Ben meets with Jennifer Davis, CMO at LEARFIELD, to discuss using collegiate athletics as a platform for marketing success. So far, we’ve learned about how collegiate sports impact brand marketing challenges. And while there is room for mixed media here, audio plays a very important role. Today, Jennifer gives her thoughts on Ben’s idea for a sports podcast. Show Notes

    Connect With:

    • Jennifer Davis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Radio's Role In Sports Marketing -- Jennifer Davis // Learfield IMG College Jul 22, 2021
    Show notes

    Jennifer Davis, CMO at LEARFIELD, continues the chat with Ben about the use of collegiate athletics for marketing success. You can market to your target in a variety ways including audio, visual, and print. To be honest, each media strategy has a place in sports marketing. Today, Ben and Jennifer talk about the role that audio plays in sports marketing. Show Notes

    Connect With:

    • Jennifer Davis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College Jul 21, 2021
    Show notes

    Ben is joined by the CMO of Learfield IMG College, Jennifer Davis, to discuss the use of collegiate athletics for marketing success. Whether it’s football or baseball, win or lose, these events are always heavily sponsored. That is understandable as college sports events draw a huge audience. Today, Ben and Jennifer talk about collegiate sports and consumer brand marketing challenges. Show Notes

    Connect With:

    • Jennifer Davis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Reaching Sales And Marketing Alignment -- Brandon Redlinger // ringDNA Jul 20, 2021
    Show notes

    Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and marketing alignment. Show Notes

    Connect With:

    • Brandon Redlinger: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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