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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Using Account-Based Marketing (ABM) To Accelerate Growth -- Brandon Redlinger // ringDNA Jul 19, 2021
    Show notes

    Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth. Show Notes

    Connect With:

    • Brandon Redlinger: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Marketers & Mobile Carriers Intersecting The Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse Jul 18, 2021
    Show notes

    Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 2 of our conversation, we're going to discuss how marketers and mobile carriers are intersecting the mobile unlock screen. Show Notes

    Connect With:

    • Adrian Velthuis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Changes In Smartphone Usage Behavior & New Location Data Usage -- Adrian Velthuis // Mobile Posse Jul 17, 2021
    Show notes

    Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a platform that uses native device content discovery to turn telecom companies into mobile media leaders. In part 1 of our conversation, Adrian is going to talk us through some of the changes in smartphone usage behaviour and new location data. Show Notes

    Connect With:

    • Adrian Velthuis: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Trust And Brand Safety Concerns For Media Buyers -- Colin Kinsella // Faveeo Jul 16, 2021
    Show notes

    Ben wraps up New Media Week with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin continue the conversation surrounding strategies, tactics, and technologies needed to launch a successful media business today. This week, Colin and Ben have talked about various topics including Colin’s background in media and how media has changed throughout the decades. Today, Ben and Colin discuss trust and brand safety concerns when it comes to media buyers. Show Notes

    Connect With:

    • Colin Kinsella: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AI vs Content Creators For Newsletter Content -- Colin Kinsella // Faveeo Jul 15, 2021
    Show notes

    For the fourth day of New Media Week Ben meets with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin discuss the strategies, tactics, and technologies needed to launch a successful media business today. Colin Kinsella has decades of experience in both the media and the advertising sector. Today, Ben and Colin talk about how you should approach creating content for newsletters. Show Notes

    Connect With:

    • Colin Kinsella: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Big Social Is Focused On Newsletters -- Colin Kinsella // Faveeo Jul 14, 2021
    Show notes

    New Media Week grinds forward with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Launching a new media business requires experience and the industry know-how to ensure success. What are the strategies and techniques that you need to be successful? Today, Ben and Colin talk about why “big social” is focused on creating newsletters. Show Notes

    Connect With:

    • Colin Kinsella: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Changes In The Media Landscape -- Colin Kinsella // Faveeo Jul 13, 2021
    Show notes

    Colin Kinsella is former CEO of Havas Media and current advisor to Essentials Newsletters. For the second day of New Media Week Ben and Colin continue the conversation about the evolution of the media and advertising industry. Starting a media business today is different from what it was years ago. Today, Colin talks with Ben about some of the changes that he’s seen in the media landscape throughout his career. Show Notes

    Connect With:

    • Colin Kinsella: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Career Of A Marketing Media Maven -- Colin Kinsella // Faveeo Jul 12, 2021
    Show notes

    Colin Kinsella, former CEO of Havas Media and advisor to Essentials Newsletters, sits in with Ben for New Media Week. What do you need to know to launch a successful media business from the ground up? Marketing techniques are always evolving and this is directly linked to media companies. So today, Ben talks to Colin about how he built his career as a media maven. Show Notes

    Connect With:

    • Colin Kinsella: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Build A Sales And Marketing Alignment Roadmap -- Ryan Ruud // Lake One Jul 11, 2021
    Show notes

    Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 2 of our conversation, we're going to talk a little bit about how to create a roadmap for marketing and sales alignment. Show Notes

    Connect With:

    • Ryan Ruud: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The ROI Of Sales & Marketing Alignment -- Ryan Ruud // Lake One Jul 10, 2021
    Show notes

    Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works with startups, social enterprises and growth-driven brands to plan, strategize, and execute digital marketing programs. In part 1 of our conversation, Ryan is going to talk us through the value and incremental ROI of sales and marketing alignment. Show Notes

    Connect With:

    • Ryan Ruud: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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