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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    What Brands Are Really Looking For In A Sponsorship Campaign -- David Tintner // ThoughtLeaders Jun 29, 2021
    Show notes

    Today, Ben continues his discussion with David Tintner, CEO and co-founder of ThoughtLeaders. David and Ben talk about the evolution of podcast sponsorship and advertising. David has a background in journalism, marketing, and data intelligence which he used to create ThoughtLeaders. Ben and David talk about what he learned while helping brands to find the right sponsorships. Show Notes

    Connect With:

    • David Tintner: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    From Side-Hustle To A Multi-Million Dollar SAAS Company -- David Tintner // ThoughtLeaders Jun 28, 2021
    Show notes

    Today, Ben chats with David Tintner, CEO and co-founder of ThoughtLeaders. What does ThoughtLeaders have to do with the success of your brand? David joins Ben to talk about the evolution of podcast sponsorship and advertising. Ben discusses with David how he grew ThoughtLeaders from a side hustle to a million dollar SAAS company. Show Notes

    Connect With:

    • David Tintner: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Social B2B Selling With LinkedIn // Logan Lyles -- Sweetfish Media Jun 27, 2021
    Show notes

    Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production agency. Logan is also the co-host of the B2B Growth Podcast, and in our last episode, Logan gave us an overview of how and why B2B businesses are increasingly dependent on multimedia content, specifically podcasts. Today, Logan is going to give us some tips on how to improve the shareability and virality of your B2B content. Show Notes

    Connect With:

    • Logan Lyles: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Repurposing Content To Boost B2B Awareness // Logan Lyles -- Sweetfish Media Jun 26, 2021
    Show notes

    Today we're rebroadcasting our conversation with Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production agency. Logan is also the co-host of the B2B Growth Podcast. In part 1 of our conversation, Logan's going to talk to us about why B2B businesses are increasingly dependent on multimedia content production. Show Notes

    Connect With:

    • Logan Lyles: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SMB Differentiation: Prioritizing Customer Relationships - Palmer Houchins // CallRail Jun 25, 2021
    Show notes

    This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 5 of our conversation, we're going to talk about how to build and grow customer relationships. Show Notes

    Connect With:

    • Palmer Houchins: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Analytics Solutions & KPIs For SMB Marketing -- Palmer Houchins // CallRail Jun 24, 2021
    Show notes

    This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 4 of our conversation, we discuss the analytics of running a small and medium size business. Show Notes

    Connect With:

    • Palmer Houchins: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing SMB Marketing On A Bootstrapped Budget -- Palmer Houchins // CallRail Jun 23, 2021
    Show notes

    This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 3 of our conversation, we discuss how to market SMBs on a bootstrapped budget. Show Notes

    Connect With:

    • Palmer Houchins: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Effective SMB Marketing Strategies & Tactics -- Palmer Houchins // CallRail Jun 22, 2021
    Show notes

    This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 2 of our conversation, we discuss small to medium size business marketing strategies and tactics. Show Notes

    Connect With:

    • Palmer Houchins: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Marketing SMBs Is Different Than Enterprise -- Palmer Houchins // CallRail Jun 21, 2021
    Show notes

    This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software to businesses that want a single attribution platform to capture the journey from visitors to leads to customers. In part 1 of our conversation, we discuss how marketing for small and medium sized business is different than enterprise. Show Notes

    Connect With:

    • Palmer Houchins: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Integrating Artificial Intelligence Tech Into Marketing -- Magnus Unemyr Jun 20, 2021
    Show notes

    Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 2 of our conversation, Magnus is going to tell us how to integrate artificial intelligence into your marketing automation. Show Notes

    Connect With:

    • Magnus Unemyr: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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