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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Practical Applications Of Marketing Automation -- Magnus Unemyr Jun 19, 2021
    Show notes

    Today we're rebroadcasting our conversation with Magnus Unemyr, a Marketing Automation Consultant and the Author of Data Driven Marketing with Artificial Intelligence. In part 1 of our conversation, Magnus is going to give us an overview of marketing automation, some of its best practices, and the tools being used to drive efficiency and growth. Show Notes

    Connect With:

    • Magnus Unemyr: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Drives Brand Stickiness -- Paula Thomas // Let's Talk Loyalty Jun 18, 2021
    Show notes

    Today, Ben and Paula Thomas, host of Let’s Talk Loyalty, talk about how you can build customer loyalty with the use of loyalty programs. Let’s Talk Loyalty is a podcast where Paula shares the latest ideas and marketing insights surrounding customer loyalty. What drives brand stickiness? Ben and Paula discuss the strategy and process of building brand loyalty. Show Notes

    Connect With:

    • Paula Thomas: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Customers Define Loyalty -- Paula Thomas // Let's Talk Loyalty Jun 17, 2021
    Show notes

    Ben talks loyalty with Paula Thomas, the host of Let’s Talk Loyalty. Let’s Talk Loyalty is a podcast where Paula shares the latest ideas and marketing insights surrounding customer loyalty. What does customer loyalty look like? Today, Ben and Paula talk about how to define customer loyalty. Show Notes

    Connect With:

    • Paula Thomas: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Bring Your Application Dream Into Reality -- Calvin Brown // Kairu Consulting Jun 16, 2021
    Show notes

    Today, Calvin Brown, software, technology, and cloud architect at Kairu Consulting, shares with Ben how he brings applications into reality. Since starting out in Tech 26 years ago, Calvin is now a successful Black entrepreneur. His group called ‘Black Men Coding’ is only one way that he strives to create a space for black men in the tech industry. Today, Ben and Calvin talk about the apps that he has created and the creative process behind technology. Show Notes

    Connect With:

    • Calvin Brown: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Importance Of Creating Space For Minorities In Tech -- Calvin Brown // Kairu Consulting Jun 15, 2021
    Show notes

    Today, Ben and Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talk about minorities in technology and marketing. Is there a need to create a space for minorities in the industry? With remote working gaining popularity, this is a great time for minorities to gain experience. Ben and Calvin discuss the balance between creating a space for minorities in marketing and simply including minorities in the current space. Show Notes

    Connect With:

    • Calvin Brown: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Black Entrepreneurs Experience -- Calvin Brown // Kairu Consulting Jun 14, 2021
    Show notes

    Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talks with Ben about his experience as a Black entrepreneur. Calvin entered the tech world through an unpaid summer internship at 17 years old. Today, he is a success story representing minority communities. Ben and Calvin discuss his journey and the challenges he faced. Show Notes

    Connect With:

    • Calvin Brown: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions Jun 13, 2021
    Show notes

    Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions. Show Notes

    Connect With:

    • Michael Green: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why the Smartest Guy In the Room Made a Podcast -- Michael Green // Unfold Productions Jun 12, 2021
    Show notes

    Why the Smartest Guy In the Room Made a Podcast -- Michael Green // Unfold Productions. Show Notes

    Connect With:

    • Michael Green: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How COVID Has Affected The Malvertising Landscape -- Matt Gillis // Clean.io Jun 11, 2021
    Show notes

    Ben talks with Matt Gillis, CEO of Clean.io about advertising challenges and abuse. What does malvertising look like today and how has Covid affected it? Matt and Ben discuss in detail the relative increase in malvertising since the online traffic surge that came with the pandemic. Matt discloses how Clean.io prevents malvertising in real time. Show Notes

    Connect With:

    • Matt Gillis: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Malvertising's Impact On Marketers Revenue & Sub Churn -- Matt Gillis // Clean.io Jun 10, 2021
    Show notes

    Today, Matt Gillis, CEO of Clean.io talks with Ben about advertising malpractice and how it affects your revenue. Bad advertising practices can even limit or block your flow of subscribers. How can you protect your business? Ben and Matt discuss how malvertising works and what Clean.io does to prevent it. Show Notes

    Connect With:

    • Matt Gillis: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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