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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Getting Through The Marketing Interview Gauntlet -- Julie Puckett // Blaze Search Aug 08, 2021
    Show notes

    Today we rebroadcast our conversation with Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 2 of our conversation, Julie is going to tell us what it takes to land a great job in marketing. Show Notes

    Connect With:

    • Julie Puckett: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Exec Recruiters Tips To Getting Your Resume Noticed -- Julie Puckett // Blaze Search Aug 07, 2021
    Show notes

    Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 1 of our conversation, Julie tells us about some of the common themes that she sees on marketing resumes that lead marketers to get interviews. Show Notes

    Connect With:

    • Julie Puckett: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Including SMS Marketing In Your B2B Campaigns -- Craig Klein // SalesNexus Aug 06, 2021
    Show notes

    Ben and Craig Klein, the president and CEO of SalesNexus, meet for the third day in a row to talk about B2B communication strategies. Email is a lot more than it was when it first became a popular marketing channel. And it has inspired many other similar channels like SMS marketing. Today, Ben and Craig discuss how you can start including SMS marketing in your B2B campaigns. Show Notes

    Connect With:

    • Craig Klein: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Email As A Sandbox Marketing Strategy -- Craig Klein // SalesNexus Aug 05, 2021
    Show notes

    Craig Klein, the president and CEO of SalesNexus, talks with Ben about B2B communication strategies. First you find out who your audience is. Then you can use the different channels to reach out to them. Today, Ben and Craig discuss how you can use email as a sandbox for your marketing strategies. Show Notes

    Connect With:

    • Craig Klein: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating B2B Email Campaigns That Get Results -- Craig Klein // SalesNexus Aug 04, 2021
    Show notes

    Ben sits down with Craig Klein, the president and CEO of SalesNexus, to talk about B2B communication strategies. Communication is key in any business that you’re in. It’s simply about the way that you are able to reach your target audience. Today Ben and Craig discuss how you can create B2B email marketing campaigns that drive results. Show Notes

    Connect With:

    • Craig Klein: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing With Ductape & Podcasts -- John Jantsch / Duct Tape Marketing Aug 03, 2021
    Show notes

    Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marketing podcast. And just completed his latest book, The Ultimate Marketing Engine. Today, John talks to Ben about his personal marketing strategy using his books and his podcast. Show Notes

    Connect With:

    • John Jantsch: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing Aug 02, 2021
    Show notes

    John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today’s marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you bridge the gap between you and your customers. Today, John talks to Ben about his newest book, The Ultimate Marketing Engine. Show Notes

    Connect With:

    • John Jantsch: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Strategies For Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension Aug 01, 2021
    Show notes

    Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 2 of our conversation, we discuss how you can optimize your retargeting campaigns. Show Notes

    Connect With:

    • Daniel Daines-Hutt: Inbound Ascension // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How To Develop A Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension Jul 31, 2021
    Show notes

    Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 1 of our conversation, Daniel is going to tell us how he recommends you develop a retargeting audience. Show Notes

    Connect With:

    • Daniel Daines-Hutt: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why 85% Of Podcasts Aren’t Making Money -- Agnes Kozera // Podcorn Jul 30, 2021
    Show notes

    Agnes Kozera, co-founder of Podcorn, chats with Ben about podcast monetization. Podcasts are becoming increasingly popular, especially as a marketing channel. But there’s still a good number of podcasters who haven’t yet figured out how to tap into this income source. Today, Ben and Agnes discuss why 85% of podcasters aren’t making any money. Show Notes

    Connect With:

    • Agnes Kozera: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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