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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    The ROI Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media Aug 28, 2021
    Show notes

    Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small businesses and entrepreneurs. In part 1 of our conversation, Rich describes the value his company gives and gets by putting on the Agents of Change Conference. Show Notes

    Connect With:

    • Rich Brooks: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Managing CPAs with deadlines -- Jack Born // Deadline Funnels Aug 27, 2021
    Show notes

    Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business. Show Notes

    Connect With:

    • Jack Born: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Courses And Passive Income Generation -- Jack Born // Deadline Funnels Aug 26, 2021
    Show notes

    Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on urgency and trust? Today, Jack focuses on how you should approach courses and passive income generation. Show Notes

    Connect With:

    • Jack Born: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Monetizing Evergreen Content -- Jack Born // Deadline Funnels Aug 25, 2021
    Show notes

    It’s day 3 of Creator Automation Week, and Jack Born, founder of Deadline Funnel talks some more about how to build urgency and trust into your content marketing strategy. Automation and sustainability is key. So how do you ensure that you’re producing the right content? Today, Jack discusses how you can monetize your evergreen content. Show Notes

    Connect With:

    • Jack Born: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Launches And Their Limitations -- Jack Born // Deadline Funnels Aug 24, 2021
    Show notes

    Jack Born is the founder of Deadline Funnel. For day 2 of Creator Automation Week, Jack continues the conversation about building urgency and trust in your marketing efforts. When should you really be using a launch? Today, Jack talks about launches and their limitations. Show Notes

    Connect With:

    • Jack Born: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Urgency & Trust Marketing -- Jack Born // Deadline Funnels Aug 23, 2021
    Show notes

    Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get more sales. Plus, they’re a sponsor of the MarTech podcast. For the first day of Creator Automation Week, Jack discusses urgency and trust marketing. Show Notes

    Connect With:

    • Jack Born: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging An Influencer Audience To Launch D2C Brand -- Kate Talbot // Forbes Contributor Aug 22, 2021
    Show notes

    Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to launch direct to consumer brands. Show Notes

    Connect With:

    • Kate Talbot: Forbes Profile // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Going Small With Influencer Marketing -- Kate Talbot // Forbes Contributor Aug 21, 2021
    Show notes

    Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show Notes

    Connect With:

    • Kate Talbot: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Internationalizing Marketing Automation -- Marwa Greaves // Hubspot Aug 20, 2021
    Show notes

    Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing automation. It’s about more than just translating language for different regions. Your automations also need to be inclusive to the different nuances of each culture. Today, Marwa concludes the conversation on how to build an effective marketing fly trap. Show Notes

    Connect With:

    • Marwa Greaves: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot Aug 19, 2021
    Show notes

    Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having a bot on your website is just the first step. You also need to ensure that your prospects don’t just get led to a dead end. Today, Marwa talks about how to automate the marketing and sales hand-off. Show Notes

    Connect With:

    • Marwa Greaves: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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