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Latest Episodes:

How to Send Seinfeld Emails | Ep. #1388 May 20, 2020

Show notes

In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you write about something that has an arbitrary relationship to your product or service in a way that helps you sell that product or service. We talk about how to come up with these types of emails, how to send them to your list, and the pros and cons of this strategy today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Send Seinfeld Emails.
[00:30] What our hosts mean by Seinfeld emails: emails that contain nothing, like Seinfeld.
[01:06] Relating content about daily qualms to your product as a way of pitching it.
[01:50] Pros and cons to sending Seinfeld emails: conversions versus unsubscribes.
[02:31] Sending educational or sales-based content rather than Seinfeld content.
[03:00] Remembering not to flood your audience with frequent Seinfeld emails.
[03:28] Using the soap opera strategy to take your audience through emotional roller coasters.
[04:34] That’s it for today!
[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to Go from Total Newbie to SEO Expert in Record Time | Ep. #1387 May 19, 2020

Show notes

In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a beginner, highlighting the importance of learning by making mistakes while building one’s own projects. Other topics include how to build your first WordPress site, how to use keywords, and how to get hired within six months as an SEO expert!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Go from Total Newbie to SEO Expert in Record Time.
[00:36] Practicing on your own website, a faster approach than learning from resources.
[01:03] How to start a WordPress website and tweak it to gain SEO insights.
[02:02] Lessons Eric learned making a website to showcase light shows.
[02:33] Don’t build your business around one targeted keyword.
[03:10] The necessity of taking a few blows while experimenting to truly learn the game.
[03:44] Why you should pick a brand-based rather than keyword-rich domain name.
[04:38] The six month timeline in which Eric built three websites and then got hired.
[05:18] Taking grey and black hat strategies and applying them to white hat sites.
[05:29] That’s it for today!
[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Moz

Search Engine Journal

WPBeginner

ClickFlow

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How to Livestream The Right Way | Ep. #1386 May 18, 2020

Show notes

In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all your outlets at once, apps that can help, and the bare minimum of what you need to get going! Right now even the Gary Vs of the world have switched to working remotely, so tune in to find out how to optimize your process!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Live Stream the Right Way.
[01:11] The number of channels that Eric and Neil live stream to.
[02:03] Benefits of live streaming to all our channels at once for impressions, views, and ROI.
[02:52] Apps like Restream, Zoom, and Repurpose that aid mass streaming and repurposing.
[03:40] Remembering that your recording setup does not have to be perfect.
[04:22] That’s it for today!
[04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Restream

Zoom Repurpose

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The #1 Paid Ads Campaign We Have Run (And Why You Should Copy it) | Ep. #1385 May 17, 2020

Show notes

In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them.
[00:43] The risk that Eric took while working at Treehouse!
[02:24] Pulling a rabbit out of a hat and saving the company at the last minute.
[03:23] Neil's strategy for using video to offer a solution through a webinar.
[04:31] Staying focussed on strategy and the effect that this can have.
[05:13] Using AI to optimize your ads — the new way to do things.
[06:06] That is it for today!
[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Treehouse

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Our Favorite Marketing Book of All Time | Ep. #1384 May 16, 2020

Show notes

In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Favorite Marketing Books of All Time.
[00:44] The power of Russell Brunson's new book Traffic Secrets!
[01:28] Eric's two favorites: Breakthrough Advertising and Influence.
[02:20] Neil's all time favorite: Ogilvy on Advertising.
[03:17] The importance of great copywriting and how this ties to success.
[04:15] That’s it for today!
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Breakthrough Advertising

Influence

Robert Cialdini

Ogilvy on Advertising

Mad Men

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Do Headings Really Impact Your Rankings? (Neil's Surprising Test Results) | Ep. #1383 May 15, 2020

Show notes

In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do Headings Really Impact Your Rankings?
[00:35] The surprising test results that sparked this conversation.
[01:42] The four groups of headings that Neil used to measure efficacy.
[02:29] Which groups improved traffic and which groups declined — what does Google like?
[03:19] Same font sizes result in shorter visits to your site.
[04:05] Pulling snippets from headings and making it easier for search engines.
[04:17] That is it for today!
[04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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The Most Impactful Marketing Article Neil & Eric Read for 2020 | Ep. #1382 May 14, 2020

Show notes

In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020.
[00:35] The experience spectrum and the overload of garbage content.
[03:02] One-time offers and making money through up-sells.
[04:34] Bonus — Russell Brunson's book, Traffic Secrets!
[04:41] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jay Acunzo

The Experience Spectrum

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How to Structure a Pay for Performance Deal | Ep. #1381 May 13, 2020

Show notes

In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next level! Tune in to hear about how to connect with the right people, moving on from deals that are not serving you and challenges you might encounter in this area.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Structure a Performance Deal.
[00:37] What is a pay-for-performance or affiliate deal?
[01:28] Finding individuals that already have your traffic.
[03:01] Performance agencies that are available for your benefit.
[04:03] The hardest part of working with a performance-based agency.
[04:35] Moving on to a new agency if criteria are not met!
[04:56] That’s it!
[05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Centerfield

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The Future of Blogging as a Marketing Channel | Ep. #1380 May 12, 2020

Show notes

In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversions, competition is steep now and the old strategy of posting widely to gobble keywords no longer works! Tune in to hear how you can differentiate your post using infographics, free tools, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Future of Blogging as a Marketing Channel.
[00:31] How many blog posts are being released currently in the crisis.
[01:03] The percentage of customers that find you through blogging: above 20%!
[01:27] Challenges to getting your blog post seen: standing out in the competition.
[01:35] Why certain bloggers get seen more than others: being in the game for long.
[02:27] Strategies to stand out in a competitive space as a newbie.
[02:35] Using the advice in the Experience Spectrum to take an audience on a journey.
[03:44] The value of creating infographics and tools to make a blog post stand out.
[04:10] Other strategies: carousels and repurposing content.
[04:39] Remembering to stay diverse and not just focus on blog posts for traffic.
[05:29] Different sites that posted widely to gobble keywords that have since died.
[05:57] That’s it for today!
[05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

Stephen A Smith

The Experience Spectrum

Backlinko

Infogram

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Should You Run Paid Ads to Get Consulting and Agency Clients? | Ep. #1379 May 11, 2020

Show notes

In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients.
[00:26] Eric’s two programs for getting consulting clients and accelerating agencies.
[01:31] Running ads and the Evergreen Traffic Machine.
[02:09] How effective Eric’s strategy on the agency side is.
[02:52] Driving people to accelerate their agency even more through Eric’s second strategy.
[03:28] That’s it for today!
[03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Stefano Romero

Evergreen Traffic Machine

Agency Accelerator Program

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