Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

7 Unique Blog Post Angles That Drive a Flood of Traffic and Links | Ep. #1398 May 30, 2020

Show notes

In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic.
[00:35] What a blog post angle is: a type of blog post.
[01:00] Utilizing the consistency of how-to style blogs to get returning hits.
[01:10] Using Canva to make visualizations of data on research-based blogs.
[01:52] Collaborating with data providers to get leads and form partnerships.
[02:35] Taking a popular post and turning it into a visual post.
[03:12] Getting more view counts by conducting expert interviews.
[03:37] Roundup posts: asking many experts the same question.
[04:16] Posting about how you solved a specific problem.
[04:42] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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7 Simple Ways to Save Money on Your Marketing | Ep. #1397 May 29, 2020

Show notes

In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing.
[00:32] Cutting costs in other areas to boost your marketing budget.
[01:19] Using Truebill to negotiate your own subscription rates.
[01:45] Changing your payment methods to slightly cheaper ones can save a lot!
[02:18] Outsourcing marketing, finding contractors and making a saving!
[02:49] Finding free tools to replace your paid services.
[03:32] Utilizing influencers at the current discount rates.
[04:01] Reducing wages for staff and contractors if you are struggling.
[04:43] That’s it for today!
[04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Where The Good Investment Opportunities Are Right Now | Ep. #1396 May 28, 2020

Show notes

In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now.
[00:38] Thinking about where we are right now and where you can put your money.
[01:04] The stock market and why it is always a safe bet.
[01:32] Price drops over the next six months to a year.
[02:01] Waiting and watching; taking a leaf out of Warren Buffett's book.
[02:56] Unemployment rates right now in the US and abroad.
[03:50] Now is not the right time to invest; playing the long game and lowering expectations.
[04:40] That’s it for today!
[04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

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Special Behind the Scenes Q+A with Neil and Eric | Ep. #1395 May 27, 2020

Show notes

In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door!

TIME-STAMPED SHOW NOTES:

[00:00] The context for today’s Ask Me Anything episode and how you can get in!
[01:03] YouTube and other resources to learn more about marketing and branding.
[01:38] What to do if your CEO does not have the list of top 100 customers/accounts.
[01:58] Don’t wait for the approval or permission of another.
[02:34] Does buying expired or premium domains work?
[02:51] Advice about the most important focus areas in SEO.
[03:53] Buy websites now since you can get good deals at the moment.
[04:16] The best way to rank a page if you don’t have backlinks.
[04:47] Does using social sharing plugins increase your page load speed?
[05:05] Thoughts on whether search engines can crawl video content and rank accordingly.
[05:54] The number one strategy we’ve used to get listeners for our podcast.
[06:21] Leveraging Instagram and other platforms where your ideal customers hang out.
[07:14] Why you might want to splinter your main product and sell it to get people in.
[07:34] That’s it for today!
[07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

The 22 Immutable Law of Marketing

DigitalMarketer

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How to Use Your Digital Marketing Skills to Climb the 'Wealth Ladder' | Ep. #1394 May 26, 2020

Show notes

In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder.
[00:41] Resources for learning more about what the wealth ladder involves.
[00:56] The wealth ladder outlines the process of developing skills and building your business.
[01:27] Understanding that you have to level up into different sections of the ladder.
[01:51] Using affiliate programs to generate revenue.
[02:14] Hear how you can get a cut from each e-commerce transaction that you drive.
[02:35] Developing the right habits and skills before you jump into dropshipping.
[03:30] Examples of the many options ahead after you’ve done dropshipping.
[03:37] Remember that what goes up fast also comes down fast—be patient.
[03:53] That’s it for today!
[03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Most Successful Cold Email Eric Has Ever Written | Ep. #1393 May 25, 2020

Show notes

In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Most Successful Cold Email That We’ve Written.
[00:33] A while ago we talked about Dean Jackson’s 9-word email.
[00:42] What the 9-word email comprises and an example of how it works.
[01:06] How this email drives engagement by evoking curiosity and examples of success.
[01:39] Be wary of overcomplicating your marketing and sales emails.
[01:53] Why you might consider emailing large corporations and how to get hold of their details.
[02:01] Advice for phrasing these emails to be concise and effective.
[02:43] Hear about the time we reached out to the CEO of Zynga.
[03:12] Find out what people are interested in and use that as your best angle.
[03:32] Why it’s a good idea to reach out to people when they’re in a tight spot.
[03:46] That’s it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Dean Jackson

Hunter

Zynga

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How to 10x Your Headline Success Rate | Ep. #1392 May 24, 2020

Show notes

In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. Tune in to hear about great copy, where to find inspiration and the types of things that get people's attention!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to 10x Your Headline Success Rate.
[00:41] How we use headlines for this podcast to get more clicks!
[01:01] What a swipe file is and how can you use them.
[01:41] Evoking curiosity instead of going straight for clickbait.
[03:03] Useful resources for finding inspiring advertising.
[03:37] Using numbers and case studies to get people engaged.
[04:21] That’s it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Find Great Marketers During Hard Times | Ep. #1391 May 23, 2020

Show notes

In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how do you go about finding good marketers and connecting with them in this strange new world? Tune in to hear about a few ways we have found to be useful for attracting great talent to your company!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Find Great Marketers During Hard Times.
[00:33] The difficult context many business find themselves in right now.
[00:54] The tech perspective and finding companies that have been laying off staff.
[01:47] Starting conversations with people at the right companies.
[02:05] Browsing forums and blogs for engaged employees for problem-solvers.
[03:06] The relationship between great writing and marketing - looking for strong writers.
[03:45] Approaches that do not work so well in this regard!
[04:02] That is it for today!
[04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What's A 'Challenge' & Should You Do One? | Ep. #1390 May 22, 2020

Show notes

In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this interesting topic! Tune in to hear about some great examples and how they can help you grow!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What a "Challenge" is and If You Should Do One.
[00:38] Our experiences running marketing challenges.
[00:57] What do we mean when we say "challenge" in this context?
[02:18] Neil's 100k challenge and how he set things out for it.
[02:49] Indoctrinating and offering value to an audience.
[03:16] That’s it for today!
[03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russell Brunson

The One Funnel Away Challenge

Roland Frasier

Leveling Up Podcast

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7 Keyword Research Secrets That'll Help Your Content Rank Faster | Ep. #1389 May 21, 2020

Show notes

In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your competitors to getting your URL crawled more quickly and using helpful terms to increase click flow, we discuss all the tools you’ll need to get more people not just visiting your pages but clicking through them too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Keyword Research Secrets that will Help Your Content Rank Faster.

[00:31] Using the skyscraper technique to mimic high ranking competitor keywords.

[01:06] How to learn about keyword difficulty and SERPs.

[01:55] Boost your rankings by using the FAQ page schema technique.

[02:29] Getting high ranking keyword permutations using AnswerThePublic

[02:43] Have your URL crawled more quickly by sending it into Google Search Console.

[03:26] Getting up and coming trending keywords using a keyword explorer.

[03:50] Adding in helpful terms other than high ranking keywords to increase clickthrough.

[05:00] Bonus tips for words to add into titles to increase click flow.

[06:08] That is it for today!

[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.