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Latest Episodes:

30 Lessons After 30 Million SEO Visits - Part 3 | Ep. #1408 Jun 09, 2020

Show notes

In episode #1408, we dive into numbers 17 to 23 of the 30 lessons we have learned after 30 million SEO visits! In this third installment, you can expect to learn more on subjects such as branding and how it can set you apart, why you should look to see what your competition is doing, and the importance of your SEO team. Tune in to hear tips to take your SEO game to the next level!

TIME-STAMPED SHOW NOTES:

[00:26] Today’s topic: 30 Lessons After 30 Million SEO visits.
[00:37] The importance of focusing on branding and how it relates to Google ranking.
[01:26] Draw lessons from your competitors and some tools to help with this.
[02:05] Why you should not fear duplicate content across platforms.
[02:32] What a power page is and why you should have one on your site.
[03:37] Benefits of interlinking your content.
[04:01] SEO is a team sport. You can’t do it alone.
[04:39] How having AMPs can help increase your traffic.
[05:07] That’s it for today!
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Alexa

Backlinko

AMP

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30 Lessons After 30 Million SEO Visits - Part 2 | Ep. #1407 Jun 08, 2020

Show notes

In episode #1407, we share the second batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 9 through 16, including points on infographics, blackhat tactics, speed and more! Tune in to hear some more vital things for your SEO success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
[00:37] Infographics are the easiest way to boost your numbers.
[01:08] Understand blackhat SEO but execute it in a whitehat way!
[01:56] Don't obsess over SEO updates; not all changes will affect you.
[02:36] Traffic is not everything — it's more about conversion numbers.
[03:15] Specialization and focus can serve you very well in generating traffic.
[03:42] The SEO industry is not necessarily the most inspiring space, so look elsewhere!
[04:35] Speed is a great lever for boosting traffic.
[05:07] Bounce rates are not the most important metric, think more about customer experience.
[05:53] That is it for today!
[05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

CodeCanyon

about.com

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30 Lessons After 30 Million SEO Visits - Part 1 | Ep. #1406 Jun 07, 2020

Show notes

In episode #1406, we share the first batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 1 through 8, so make sure not to miss out on these foundational points. We talk about translation, link building, updating content and more. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 30 Lessons After 30 Million SEO Visits.
[00:42] Global expansion through translation and transcription.
[01:12] There are no guarantees in SEO, just like in life!
[01:38] Links are central to your growth; you need as many as possible.
[02:03] Patience is a virtue, so stick in there and reap the rewards that accumulate.
[02:40] Updating old content is often better than creating new stuff all the time.
[03:06] The current trend in SEO is around product-led growth — don't underestimate it!
[03:46] Get aggressive with your tactics, use popups and drive the traffic where you want it.
[04:21] Do not bet everything on SEO; diversify as soon as possible.
[04:52] That’s it for today!
[04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Why Conversion Rate Optimization Has Become a Crucial Marketing Skill | Ep. #1405 Jun 06, 2020

Show notes

In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill.
[00:35] What CRO is and how it relates to your acquisition costs.
[01:49] Connecting CRO to SEO and driving more results from existent content.
[02:27] When should you start worrying about CRO and how much should you spend?
[02:53] Taking note of key performance indicators and tracking rates.
[03:56] Base everything on data and you will reap the benefits!
[04:19] That is it for today!
[04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

The Great CEO Within

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7 Lessons After 30 Million Podcast Downloads | Ep. #1404 Jun 05, 2020

Show notes

In episode #1404, we share seven lessons we have learned after 30 million podcast downloads! That's right Marketing School has had more than 30 million downloads since we started four years ago! We have learned a lot along the way and so we thought we would pick out the seven best lessons to share with all of our listeners! Tune in to hear about equipment, recording schedules and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Lessons After 30 Million Podcast Downloads.
[00:45] Four years of the Marketing School Podcast!
[01:21] Consistency is king! You win and grow over time.
[02:11] Aiming for the biggest reach by repurposing on multiple platforms.
[03:00] A mixer goes a long way and sound quality can up your game a lot!
[03:27] Monetization is a great option, even early on.
[04:12] Utilize all your channels and invite an audience to your show.
[04:42] Show all of your episodes on platforms, it leads to more plays and downloads.
[05:17] What makes this show unique? Perspectives and inspiration!
[06:02] That is it for today!
[06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Blue Yeti

Restream

Marketing Showrunners

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7 Alternative Ways to Promote Your Content in 2020 | Ep. #1403 Jun 04, 2020

Show notes

In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and Twitter, there are still ways to upend the system and get eyeballs on your content. Tune in hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Alternative Ways to Promote Content in 2020.
[00:31] Using Zest for simple content promotion.
[00:48] Utilizing Pinterest adverts and combining this with affiliate links.
[01:19] Making Taboola and Outbrain work for you!
[01:38] The power of push-notifications for higher visitor numbers.
[01:59] Twitter's untapped advertising potential.
[02:20] The promotional options available through review sites.
[02:38] Collecting phone numbers on your website for more reach.
[03:55] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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7 Unconventional Tactics to Scale Any Consulting Business | Ep. #1402 Jun 03, 2020

Show notes

In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices to using copywriting skills and niching down, these strategies can help you now, wherever you are. Tune in to hear about taking your consulting business to the next level.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Unconventional Tactics to Scale Any Agency or Consulting Business Right Now.
[00:34] Making a no-brainer offer to a company that can help them save.
[01:16] Good project management for better efficiency on the work you do.
[02:00] The power of persuasive copywriting and doing less with more.
[02:50] Facilitating new deals and consistent customer flow through reaching out to new businesses.
[03:35] Don't forget to niche-down! Target a specific sector of the market in the beginning.
[04:22] Streamlining your reporting process to save time and work.
[05:00] Pricing on value and performance.
[06:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to Get a Good Digital Marketing Intern | Ep. #1401 Jun 02, 2020

Show notes

In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, hiring interns is a great way to do this and can benefit everyone in the process! Tune in to hear about the best avenues to explore to find promising talent and committed new team members.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get a Good Digital Marketing Intern.
[00:31] What makes a good marketing intern?
[01:04] Offering value to founders and CEOs through surprising things.
[01:51] The growth of interns into something important in a company.
[02:15] Posting to AngelList, colleges and forums for talent-scouting.
[03:39] Hiring processes, smart training techniques and setting interns up for success.
[04:47] Keeping a great intern on the team through a full time offer.
[05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400 Jun 01, 2020

Show notes

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails.
[01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high.
[02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people.
[02:53] Open, click, and deliverability rates for Neil after sending a more successful email.
[03:28] How Neil judges when to remove a person from his email list.
[03:41] When to stop worrying about re-engaging people before scrubbing your list.
[03:44] An easy way to check if a subscriber wants to remain on your list before deleting them.
[04:15] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ConvertKit

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7 Unknown Tools That'll Double Your Revenue | Ep. #1399 May 31, 2020

Show notes

In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everything from getting celebs to shout out your company to helping you upsell more effectively and eliminating background noise from your podcast recordings! Tune in to hear about them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Unknown Tools that Will Double Your Revenue.
[00:30] Use Zest as a promotion tool to get more qualified clicks.
[00:54] Book personalized video shoutouts from celebrities using Cameo.
[01:10] Pay to have someone evaluate your copy using copytesting.com.
[01:35] Add more payment options using FastSpring, Recurly, or Bolt.
[02:10] Eliminate background noises during podcast recordings using Krisp.
[02:44] Increase your revenue using sales platforms that add upsells.
[03:08] Simplify your reporting using Supermetrics.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.