Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

How to Skyrocket Your Search Traffic without Spending a Cent | Ep. #1368 Apr 30, 2020

Show notes

In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today's episode we show you how! Tune in to hear about refreshing content, news-jacking and power-pages!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Skyrocket Your Search Traffic Without Spending a Cent.
[00:35] Increases in users spending time online at the moment.
[00:54] Updating your pages that have been doing well recently.
[01:20] How ClickFlow can help you improve your keywords and up your numbers.
[01:39] The idea of news-jacking; creating a widget that services a need.
[02:27] Finding trends and creating content on those subjects.
[03:14] The usefulness of power-pages for consolidating your traffic to a single point.
[04:21] The crazier the design, the harder it is to update!
[04:37] That’s it!
[04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Get a Job During Hard Times | Ep. #1377 Apr 29, 2020

Show notes

In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than nothing! Tune in to hear about following the money, providing value and building relationships that can be capitalized on!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get a Job During Hard Times.
[00:31] The current, unprecedented rates of unemployment in the US.
[01:29] Companies that are currently hiring despite the crisis!
[02:19] Reaching out, offering value and building rapport quickly.
[02:44] Using your skillsets and applying them to a venture-funded company.
[03:04] Ways to find companies that could use your help at this point in time.
[04:09] That’s pretty much it for this episode!
[04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Candor Hiring Freezes

Bird

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Best Type of Content to Create During Rocky Times | Ep. #1366 Apr 28, 2020

Show notes

In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Type of Content to Create During Rocky Times.
[00:35] Responding to the current climate and the difficult circumstances in which we find ourselves.
[01:08] The helpful service of well-presented, useful data.
[01:51] Looking at the last year of trends to point you in the right direction.
[02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content.
[03:15] Neil's early coronavirus blogpost and its popularity.
[04:01] Creating infographics and creating links to the original source.
[04:20] The list of priorities at the moment and appealing to what people need now.
[05:02] Remaining flexible and responding to the specific day.
[06:04] That’s it for today!
[06:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

This is How Your Business Can Survive During the Coronavirus | Ep. #1365 Apr 27, 2020

Show notes

In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of measures you can take today in order to stay afloat!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Your Business Can Survive During The Coronavirus.
[00:37] Placing this conversation within the continuum of the virus and our episodes on the subject.
[01:09] Applying for small business financial aid and disaster relief from the government.
[01:51] Staying in the know and up to date on information and resources.
[02:36] Cutting costs and renegotiating your contracts and wages.
[03:27] The best ways to let people go from your company and lead well.
[04:45] Checking your leading indicators; sales conversations and conversions.
[05:29] Get flexible; now is the time to rethink your offers and opportunities for the short term.
[06:20] That’s it for today!
[06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The 5 Social Media Strategies You Should STOP Doing in 2020 | Ep. #1364 Apr 26, 2020

Show notes

In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020.
[00:32] Output for output's sake; you need an audience to have reach.
[01:13] Links do not work as well as they used to!
[01:48] Losing track of your numbers — you need to keep an eye on your analytics.
[02:32] Reusing content from different platforms; post manually on each!
[03:30] Lack of engagement and response breaks down the goal of community building.
[04:12] That is it for today!
[04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary V

Sprout Social

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The 5 SEO Strategies You Should STOP Doing in 2020 | Ep. #1363 Apr 25, 2020

Show notes

In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today's marketing world, so beware! Tune in to hear which strategies you should stop wasting your time on!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 5 SEO Strategies You Should Stop Doing in 2020.
[00:34] Why buying links is outdated and a waste of time.
[01:20] Publishing content for the sake of it; you need to stand out.
[02:17] It's not about word count, it's about quality! Stop counting words!
[03:20] Don't disrupt the user experience, keep it smooth and user-friendly.
[04:07] Staying away from product pages; those days are gone.
[05:16] That is it for today!
[05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Neil’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1362 Apr 24, 2020

Show notes

In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing, conversion rates go through the roof. Neil has found that Cameo is a great way to easily access celebrities without much work or many middlemen, tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Neil's Favorite New Growth Strategy of 2020 So Far.
[00:32] The video that taught Neil a big lesson about conversion rates.
[02:01] Using Cameo to get great celebrity affiliations!
[02:35] Using this strategy on a smaller scale with your own staff and friends.
[03:04] That’s it for today!
[03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Eric’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1361 Apr 23, 2020

Show notes

In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast, there are ways that you can turn loyal followers into paying subscribers and the results are almost in! Stay tuned to find out more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Eric's Favorite New Growth Strategy of 2020 So Far.
[00:44] Continual testing with podcasts; subscription, advertising and events.
[02:15] The macro strategy for getting paid subscriptions to a podcast.
[03:07] What you can do to help Eric in his testing!
[03:21] That is it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leveling Up

Supercast

Kylie Jenner

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Simple Tricks for Running More Profitable Ads | Ep. #1360 Apr 22, 2020

Show notes

In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social media stories, retargeting, educational content and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Simple Tricks for Running More Profitable Ads.
[00:32] Running engagement ads first! Increased clickthrough rates are exponential!
[01:16] Using landing page content on social media stories.
[01:55] The importance of retargeting on different platforms and focussing on reach.
[02:35] Using different pitches and pages when retargeting an audience.
[03:30] Refreshing ads quickly and batch production of your content.
[04:12] Using educational content and product pitches within this.
[05:10] Finding inspiration for your advertising from the best out there!
[06:04] That is it for today!
[06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

OLAY

Facebook Ad Library

Swiped

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The 5 Tools You Need to Run a Remote Team | Ep. #1359 Apr 21, 2020

Show notes

In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important topic than ever before, so we wanted to give you these five things to boost your ability to excel! From communication tools and note-taking to project management and beyond, tune in to get it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 5 Tools You Need to Run a Remote Team.
[00:34] The current remote climate and what this means for businesses.
[01:38] The great service provided by Zoom!
[02:32] Downturns in the economy and why they are never what you expect.
[03:10] Communication and connection on Slack and Microsoft Teams.
[03:42] Flexible and improved note-taking on Notion.
[04:12] Project management on platforms such as Asana.
[04:56] Feedback and connection to the pulse of organization through 15Five.
[05:51] That’s it!
[05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.