Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

5 Unusual Hacks to Convert More Inbound Traffic into Customers | Ep. #1358 Apr 20, 2020

Show notes

In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences to retargeting and pic snippets, these are all worth you attention. Tune in to get these strategies that you may not have heard of yet.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Unusual Hacks to Convert More Inbound Traffic into Customers.
[00:44] Using surveys to funnel traffic on your site to specific campaigns.
[01:34] Creating a freemium experience with exciting elements and features.
[02:35] Everywhere retargeting; higher conversion rates and lead generation.
[03:40] Pic snippets for better email open rates.
[04:15] Customer data platforms and weaponizing your collected data!
[05:31] That’s it for today!
[05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 New and Emerging Growth Channels That Aren’t Saturated Yet | Ep. #1357 Apr 19, 2020

Show notes

In episode #1357, we give you seven new and emerging growth channels that aren't saturated yet! We talk about tools, social platforms, podcasting and more. There is so much out there that you can utilize for your company's growth, so listen in to hear how you can get your numbers way up!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 New and Emerging Growth Channels That Aren't Saturated Yet.
[00:36] Leveraging the power of tools; acquiring new customers affordably.
[01:05] The power of LinkedIn and its organic reach!
[01:47] Using landing page content for stories on social media platforms.
[02:34] Podcasting versus blogging; it is still a great time to start.
[03:44] Expanding your geographic reach; new regions means more money.
[04:18] Customer data platforms and creating a marketing machine from what you have.
[05:06] Using live platforms for selling as well as education.
[05:54] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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5 Ways to Stand Out and Get Noticed as a Marketing Employee | Ep. #1356 Apr 18, 2020

Show notes

In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on the side, these are the five things to get you a raise and a promotion. Tune in to hear how you can get ahead of your peers and up your game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Stand Out and Get Noticed as a Marketing Employee.
[00:36] The interest in boosting your career; the reason for today’s topic!
[01:04] The power of writing in sharing your particular type of thinking.
[02:00] Coming up with new and fresh marketing strategies to use at your company.
[02:53] Fearlessness in the face of a challenge; speaking out and using research.
[03:51] Finding ways to cut costs and save money.
[04:35] Bringing in learnings from a side-hustle to your main employer!
[05:24] That is it for today!
[05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary V

Andrew Chen

Law of Shitty Clickthroughs

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How to Rank Your Content on a New Website for Less Than $1,000 | Ep. #1355 Apr 17, 2020

Show notes

In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it can be tricky to get higher up in search engine rankings at first, but with these few strategies and simple tools, you can get there in no time. Tune in to hear about renewing old content, converting existing content and using ego bait!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Rank Your Content on A New Website for Less than $1K.
[00:41] Google's ranking system and which signals to boost for them.
[01:17] Utilizing Google Search Console and making it easier for search engines.
[02:07] Finding articles to convert into infographics for more links.
[02:48] Content Explorer on Ahrefs; searches for traffic-heavy keywords.
[04:04] Renewing decayed content and boosting dropping traffic.
[04:41] Using ego bait to reach out to powerful people in a particular space.
[05:29] That’s it!
[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Search Console

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When to Go Beyond Basic SEO Tactics | Ep. #1354 Apr 16, 2020

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In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Go Beyond Basic SEO Tactics.
[00:35] What do we mean by the term 'basic SEO tactics?
[01:01] A great SEO plugin for WordPress that you should be using!
[01:20] Going above and beyond what everyone else is doing.
[01:55] The power of building a tool or a widget; finding something that you can provide.
[02:55] Linkable content; the work that goes into infographics.
[03:29] Using a 'power page' to up your ranking in many different areas.
[04:10] Transcribing and translating content to reach different markets.
[04:36] Updating old content to keep it alive and ranked.
[05:08] A-B testing your title tags for increased traffic and more persuasion.
[05:29] Using FAQ Schema and covering all your bases on Google.
[06:14] That is it for today!
[06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

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Should You Start a Side Project to Level Up Your Marketing Skills? | Ep. #1353 Apr 15, 2020

Show notes

In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit employees from doing work on the side, it can be a significant advantage to any company. Tune in to hear why employers should grab the opportunity to invest in upcoming entrepreneurs!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Start A Side Project to Level Up Your Marketing Skills? [00:36] Thoughts on allowing employees to have side hustles.[00:52] Why we encourage side hustles at Single Grain.[01:09] Feel good if your employee ends up leaving you to pursue their side hustle full-time. [01:34] Wanting the best for people even if it doesn’t produce the best outcome for you.[01:44] A side hustle is the best way to learn marketing because you are keen to experiment. [02:02] Find a job that gives you the autonomy to experiment and allows you to fail. [02:59] Keep in mind that people will make more effort to learn things they care about. [03:35] People will apply what they learn to your business, and thus you benefit indirectly. [04:25] Employers should see potential entrepreneurs as people worth investing in. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

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What should we talk about next? Please let us know in the comments below

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This is The #1 Reason Your Traffic is Not Growing | Ep. #1352 Apr 14, 2020

Show notes

In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so to keep being different you need to use an experimentation/innovation model. By applying this strategy you can test the waters before taking big shots at differentiating yourself. Hear more by tuning in today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why This is the Number One Reason Why Your Traffic is Not Growing.[00:33] The idea that all good marketing channels eventually become less effective.[01:15] Rejuvenating a marketing channel by conducting mostly failed experiments.[02:51] Conducting small experiments that lead to large innovations.[03:47] Why people don’t grow: they aren’t taking big enough shots.[04:06] Getting into the mindset of experimentation, or else.[04:22] That’s it for today![04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Andrew Chen

TikTok

Instagram

‘The Law of Shitty Clickthroughs’

Andy Johns

Ubersuggest

Clickflow

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The Top 7 Marketing Tools You Should Pay For | Ep. #1351 Apr 13, 2020

Show notes

In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to the best platforms for editing videos and finding templates on the cheap. Tune in to hear how you can make attractive campaigns and know exactly how they are doing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Top Seven Marketing Tools that You Should Pay for.[00:35] Paying the price for the use of Sprout’s great reporting to plan based on its data.[01:03] Skipping expensive designer hires by using Canva templates.[01:37] Using Slack’s integration capabilities to shares insights with your team.[02:24] The effectiveness of videos; using frame.io for editing.[03:05] Webinar software capabilities enabled by Livestorm.[03:31] How Supermetrics acts as an API between ad platforms and Google Data Studio.[04:02] The automated CDP that Hull enables.[05:00] That’s it for today![05:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How to Hire Incredible Designers for Cheap | Ep. #1350 Apr 12, 2020

Show notes

In episode #1350, we talk about how you can hire incredible designers for cheap! We touch on pointers like reaching out to designers in countries with a lower cost of living, what platforms to use, and all the different ways you can vet one to see if they are a good match! Get it all right here!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Hire Incredible Designers for Cheap.[00:33] How to reach out and confirm designers on Dribble or Behance.[01:08] Finding permanent designers in areas where the currency is weaker than the US.[01:49] Using filters to vet designers on Upwork.[02:40] The value of paying your regular designer per project vs per hour for quality control.[03:49] A pro tip: use Dribbble’s talent program to find new designers you didn’t know before.[03:58] Testing designers with small initial projects using clear descriptions.[04:39] The more similar a designer’s past work to your brief, the better they will do.[04:55] That’s it for today![04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Did you enjoy this episode? If so, please leave a short review.

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Where Social Media Marketing is Headed in 2020 and Beyond | Ep. #1349 Apr 11, 2020

Show notes

In episode #1349, we talk about where social media marketing is headed in 2020 and beyond! We look at the rise of stories, moving away from landing page conversion and why you should be pumping all your money into video! Tune in to get the latest for your social media strategy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where Social Media Marketing is Headed in 2020 and Beyond.[00:36] The increase of the concept of stories across the different platforms.[00:55] Monetization will move from landing pages to native social media pages.[01:50] The gift of working your sales pitch into normal copy and conversation.[02:57] Increases in conversion numbers when utilizing cheap influencers.[05:02] The importance of video; better relatability, conversion and engagement.[05:29] Spending a small amount of money every day to boost your reach.[06:02] That’s it for today![06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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